> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adriel.com/llms.txt
> Use this file to discover all available pages before exploring further.

# I want to see revenue data on my dashboard

> Revenue data comes from analytics platforms, e-commerce systems, or imported files. Connect the right source, then add it to a widget.

Dashboards can pull revenue from analytics platforms, ad platforms with revenue tracking, e-commerce systems, and uploaded files — and combine that revenue with ad spend to compute ROAS.

## Where revenue can come from

Revenue is available from many connected data sources. Common ones, for example:

* **Analytics platforms** — Google Analytics 4, Piano Analytics, Amplitude
* **Ad platforms with revenue tracking** — Google Ads, Meta Ads, TikTok Ads, Criteo, Pinterest Ads, X (Twitter) Ads (revenue / conversion value depends on conversion tracking being set up on the platform)
* **MMPs** — AppsFlyer, Adjust, Branch, Singular
* **E-commerce** — Shopify, WooCommerce, Shopee, Lazada, Amazon Vendor Central
* **Custom imports** — CSV files, Google Sheets, BigQuery, PostgreSQL

If a needed platform isn't connected yet, browse the full list under the **Data sources** tab.

## How to add revenue to a dashboard

<Steps>
  <Step title="Confirm the revenue source is connected">
    Open the **Data sources** tab and check that the analytics, ad, or e-commerce platform supplying revenue is listed and has no warning icon.
  </Step>

  <Step title="Add or open a widget">
    Add an ads table, custom table, or single-metric widget where the revenue should appear.
  </Step>

  <Step title="Pick the revenue metric">
    In the widget's settings panel, select the relevant revenue or conversion-value metric — for example, **Revenue**, **Conversion value**, or a conversion-specific metric.
  </Step>

  <Step title="Add ROAS if needed">
    For native ad-platform ROAS (Google Ads, Meta, TikTok), pick the platform's ROAS metric. For ROAS that combines an e-commerce revenue source with ad spend, use a [data blend](/data-sources/data-integration/data-blending).
  </Step>
</Steps>

## If revenue still isn't showing

<AccordionGroup>
  <Accordion title="Revenue tracking isn't set up on the platform">
    The dashboard can only show revenue events that the platform itself receives. For example, Meta Ads only exposes purchase / conversion value events that Meta Ad Manager already receives from the Pixel. If the platform's Pixel or tag isn't configured to fire purchase events with a value, no revenue will appear in the dashboard.

    See the connector-specific troubleshooting page for setup specifics — for example, [Meta Ads](/data-sources/g-n/meta-ads/faqs), [Google Ads](/data-sources/g-n/google-ads/faqs), [Google Analytics 4](/data-sources/g-n/google-analytics-4/faqs).
  </Accordion>

  <Accordion title="The widget is showing a different metric">
    Open the widget settings panel and confirm the selected metric is a revenue metric, not a count metric like "Conversions". For Meta, prefer **Conversion value (Purchase, 7d Click)** or similar, not "Purchases".
  </Accordion>

  <Accordion title="Currency conversion is hiding the value">
    When an ad account's currency differs from the workspace currency, conversion values are converted to the workspace currency at the day's exchange rate. See [Multi-currency reporting](/dashboards/building/multi-currency-reporting) for the details.
  </Accordion>

  <Accordion title="The blend is misconfigured">
    For ROAS widgets that blend revenue from an e-commerce source with ad spend, mismatched join keys, date formats, or campaign-name spellings will produce empty or zero rows. See [Data blending](/data-sources/data-integration/data-blending) and [Data integration FAQs](/data-sources/data-integration/data-integration-faqs).
  </Accordion>

  <Accordion title="The data source is still syncing">
    Newly connected e-commerce sources can take time to backfill historical orders, and most ad-platform conversion data arrives with a delay due to attribution windows. See [Refresh strategies](/data-sources/how-data-works/refresh-strategies).
  </Accordion>
</AccordionGroup>

## Still stuck?

<Card title="Contact support" href="mailto:support@adriel.com">
  Include the dashboard URL, the widget settings, and the names of the connected revenue data sources.
</Card>