> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adriel.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting marketing KPIs

> Set per-row KPI targets on a table widget — CPC, CTR, CPM, or any other metric — and compare against current performance inline.

KPI targets sit on individual rows of a table widget. Each KPI is a target value for a metric at a specific level — a channel, campaign, ad set, ad, or custom group. Once set, the current value renders next to the target so the gap is visible at a glance.

KPIs are useful for cost and rate metrics where leadership has agreed on a target — for example, "Meta Ads CPC under $1.50" or "Google Ads CTR above 4%". For top-line goals like "drive $10k in revenue this month", use a [goal widget](/widgets/widget-library/other-widgets/goal-widget) instead.

## Set a KPI

<Steps>
  <Step title="Open the table widget">
    KPIs work on any table-style widget. The [ads table](/widgets/widget-library/table-widgets/ads-table) is the most common starting point.
  </Step>

  <Step title="Show the right columns">
    Open the widget settings panel (gear icon, top-right of the widget) and confirm the metrics that need KPI targets are visible as columns. Common targets: **CPC**, **CTR**, **CPM**, **CPV**, **View rate**, but any metric on the table is eligible.
  </Step>

  <Step title="Click the cell that needs a target">
    On the table row of interest — a channel, campaign, ad set, ad, or custom group — click the cell for the target metric. A small input appears.
  </Step>

  <Step title="Enter the target value">
    Type the target and confirm. The cell now displays both the current value and the target. The comparison updates on every refresh.
  </Step>
</Steps>

## Edit or remove a KPI

Click the cell again to change the value, or clear the input to remove the target. KPIs are bound to the underlying data element (for example, the Meta Ads campaign ID), not the widget — moving the same campaign to another table preserves its target.

## Targets and currency

For price metrics — **CPC**, **CPM**, **CPA**, and **spend** — KPI values are stored in the workspace currency at the moment the target was set. If the workspace currency changes later, the stored value is converted at read time using the current exchange rate. For non-price metrics (CTR, view rate, conversion count), no conversion is applied.

For multi-currency workspaces and how exchange rates are sourced, see [Multi-currency reporting](/dashboards/building/multi-currency-reporting).

## CPV and view-rate caveat

What counts as a "video view" varies by platform — Meta, Google Ads, YouTube, and TikTok each have different definitions and minimum durations. CPV and view-rate targets should be set with the source platform's definition in mind.

## KPI vs goal widget — which to use?

| Use a KPI target when...                                      | Use a goal widget when...                                      |
| ------------------------------------------------------------- | -------------------------------------------------------------- |
| The target is per row (per campaign, per ad set, per channel) | The target is for a top-line metric across the whole dashboard |
| The metric is a rate or cost (CPC, CTR, CPM)                  | The metric is a sum or count (revenue, conversions, signups)   |
| The audience reads the dashboard as a table                   | The audience needs a quick visual cue of progress              |

For the goal widget walkthrough, see [Goal widget](/widgets/widget-library/other-widgets/goal-widget).

## Permissions

Setting and editing KPIs is gated by workspace role. **View only** members cannot set targets; **View and edit** and **Admin** can. See [Permissions and access](/data-sources/managing/permissions-and-access).

## Related

* [Ads table](/widgets/widget-library/table-widgets/ads-table)
* [Goal widget](/widgets/widget-library/other-widgets/goal-widget)
* [Multi-currency reporting](/dashboards/building/multi-currency-reporting)