> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adriel.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Release notes

> Recent updates, metric changes, and API changes for the Google Ads data source.

## 2026-08-05 — Breakdown addition

**`Ad Format Type` splits reporting by the format an ad was served in.** The new `Ad Format Type` breakdown segments performance by Google's own ad format classification, so YouTube and Demand Gen spend can be compared across skippable in-stream, Shorts, in-feed, and the other formats instead of landing in one undifferentiated row. Google supports this segmentation for Video and Demand Gen campaigns only, and for assets only video assets are covered ([AdFormatType reference](https://developers.google.com/google-ads/api/reference/rpc/v23/AdFormatTypeEnum.AdFormatType)). Formats that don't support segmentation — experimental ones, for example — are grouped under Other, and Video TrueView for Action statistics arrive under Unsegmented. Google notes that both of those groupings may be recategorized as formats change, and advises against relying on them for long-term decisions ([AdFormatType reference](https://developers.google.com/google-ads/api/reference/rpc/v23/AdFormatTypeEnum.AdFormatType)).

Format values returned by the breakdown:

| Format                    | Description                                                                                                                                                                                                       |
| ------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Audio                     | Audio ads.                                                                                                                                                                                                        |
| Bumper                    | Non-skippable in-stream YouTube ads under 7 seconds.                                                                                                                                                              |
| In-feed                   | In-feed YouTube or image ads on feed surfaces, such as the Discover Feed or YouTube Home.                                                                                                                         |
| In-stream skippable       | Skippable in-stream ads.                                                                                                                                                                                          |
| In-stream non-skippable   | Non-skippable in-stream ads.                                                                                                                                                                                      |
| Masthead                  | Masthead ads.                                                                                                                                                                                                     |
| Outstream                 | Outstream ads.                                                                                                                                                                                                    |
| Pause                     | Image ads shown next to the static video frame when a viewer pauses an organic YouTube video on a TV screen. Demand Gen image ads served on the panel below or above a paused video report under In-feed instead. |
| Shorts                    | Vertical full-screen video or image ads on YouTube Shorts, including BrandConnect ads served as organic Shorts.                                                                                                   |
| Text                      | The standard text ad format, currently used only for ads on the Search network.                                                                                                                                   |
| Vertical ads booking link | A booking link call to action inside a vertical ad, such as a "Book Now" link on a hotel ad.                                                                                                                      |
| Vertical ads promotion    | An ad promoting a specific entity within a vertical, such as a hotel ad in the Travel vertical on Search.                                                                                                         |
| Other                     | Formats that don't support format segmentation, such as experimental formats.                                                                                                                                     |
| Unsegmented               | Statistics from Video TrueView for Action campaigns.                                                                                                                                                              |

For the full breakdown list, see [Data reference](/data-sources/g-n/google-ads/data-reference#breakdowns).