> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adriel.com/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQs

> Common questions, expected behaviors, and troubleshooting for the Google Keyword Planner data source.

## Why do my search volumes look bucketed or rounded?

Google reports average monthly searches in rounded ranges rather than exact counts, and this is most noticeable for lower-volume keywords. The value Adriel shows is the figure Google returns for the keyword, so a keyword with modest demand may report a rounded estimate instead of a precise number. This is expected behavior from the Keyword Planner source and is not a reporting error in Adriel.

## Why don't the bid estimates match the CPCs I see elsewhere?

The bid values from this data source are **top-of-page bid estimates** (a low-end and a high-end figure), not the average cost-per-click observed on a live campaign. They estimate the bid range that would be needed to appear at the top of the search results page for the keyword, so they will not line up with historical CPCs from an ad platform. The estimates are returned in US dollars, which can also create a difference for accounts that report in another currency. For actual delivery cost, an ad-platform reporting data source is the right place to look.

## Why can't I see a daily trend for a keyword?

Keyword Planner provides search volume at monthly granularity only, so the smallest time unit available is a calendar month. A keyword can be grouped by month to see how its search volume moves over the covered period, but there is no day-level or week-level series to chart. Because of this, the connector offers a monthly breakdown rather than a finer date breakdown. See the [data reference](/data-sources/g-n/google-keyword-planner/data-reference) for the full list of metrics and breakdowns and how far back the coverage runs.

## Which Google Ads account do I need to connect?

The connected account needs access to the Keyword Planner tool, which generally means an established Google Ads account with recent activity rather than a brand-new or inactive one. The account must also have access to at least one Google Ads customer; if it has none, the data source cannot be created. Accounts with restricted Keyword Planner access may return limited data even when the connection succeeds. For connection steps, see [How to connect Google Keyword Planner](/data-sources/g-n/google-keyword-planner/how-to-connect).

## Why are some of my keywords missing from the results?

Google does not return metrics for every keyword. When a keyword has no available search data, Google returns nothing for it and that keyword is left out of the results with no placeholder row. This most often affects very low-demand terms and certain restricted or ineligible queries. The keywords that do have data appear normally, so a shorter result list than the submitted list usually reflects which keywords Google could report on rather than a sync problem.

<Note>
  Up to 10 target countries can be selected for a single Keyword Planner data source. When no country is selected, results are reported across all locations.
</Note>

## Related

<CardGroup cols={2}>
  <Card title="Google Keyword Planner data reference" href="/data-sources/g-n/google-keyword-planner/data-reference">
    Metrics, breakdowns, refresh cadence, and limits for this data source.
  </Card>

  <Card title="How to connect Google Keyword Planner" href="/data-sources/g-n/google-keyword-planner/how-to-connect">
    Connect a Google Ads account and set up a keyword research data source.
  </Card>

  <Card title="Google Trends data reference" href="/data-sources/g-n/google-trends/data-reference">
    Search-interest index over time for trend analysis.
  </Card>

  <Card title="Google Search Console data reference" href="/data-sources/g-n/google-search-console/data-reference">
    Actual search impressions and clicks on owned properties.
  </Card>
</CardGroup>