> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adriel.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to connect

> How to connect the Google Search Ads 360 data source to Adriel: authorize a Google account, select an advertiser, and choose metrics and breakdowns.

Google Search Ads 360 (SA360) is Google's enterprise platform for managing paid-search campaigns across multiple engines, including Google Ads, Microsoft Ads, Yahoo, and Naver, from a single account. Connecting it brings advertiser, account (engine), campaign, ad-group, ad, and keyword performance into Adriel dashboards, including Floodlight-based custom conversion metrics.

## Before you connect

The following are required:

* A Google Search Ads 360 account with at least read access to the advertiser to be tracked.
* A Google account that holds that SA360 access.

SA360 access is gated through Google's enterprise sales. Advertisers running only standard Google Ads typically do not have an SA360 contract and should connect Google Ads directly instead.

## Connect Google Search Ads 360

<Steps>
  <Step title="Select Google Search Ads 360">
    On the **Data Sources** page, search for **Google Search Ads 360** and select it. Click **Connect** to launch the Google OAuth screen.
  </Step>

  <Step title="Authorize access">
    Sign in with the Google account that holds SA360 access and approve the requested scopes.
  </Step>

  <Step title="Select the advertiser">
    Pick the SA360 **advertiser** to ingest.
  </Step>

  <Step title="Choose metrics and breakdowns">
    Select spend, impressions, clicks, conversions, and revenue metrics, along with breakdowns such as account (engine), campaign, ad group, keyword, and device.
  </Step>

  <Step title="Save the connection">
    Click **Save**. Backfill begins automatically.
  </Step>
</Steps>

## What gets imported

The connector pulls advertiser, account (engine), campaign, ad-group, ad, and keyword performance from the SA360 Search API at daily granularity in the advertiser's reporting currency. Metrics include cost, impressions, clicks, conversions, and conversion value, alongside derived rates such as CTR, CPC, CPM, CPA, and ROAS. Each Floodlight activity configured in the SA360 account is auto-discovered as a custom conversion metric family. The account breakdown exposes the underlying engine (Google Ads, Microsoft Ads, Yahoo, Naver, and others) so a single SA360 connection can compare performance across engines.

For the complete metric list, breakdowns, and limits, see the [Google Search Ads 360 data reference](/data-sources/g-n/google-search-ads-360/data-reference).

## Troubleshooting

<AccordionGroup>
  <Accordion title="Performance Max campaigns appear without ad-group detail">
    The SA360 API does not return ad-group-level rows for Performance Max. Synthetic rows are injected so that Performance Max campaigns remain visible at ad-group and ad views, with the same totals as the campaign roll-up.
  </Accordion>

  <Accordion title="A refresh failed unexpectedly">
    Google currently flags the SA360 Search API as V0 (Beta). Transient schema changes or upstream errors can cause individual refreshes to fail. The next scheduled refresh typically recovers without action.
  </Accordion>

  <Accordion title="Floodlight conversions are missing">
    New Floodlight activities surface on the next architecture refresh. Confirm the Floodlight activity is enabled in SA360, then wait for the next scheduled architecture sync before re-checking.
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Google Search Ads 360 data reference" href="/data-sources/g-n/google-search-ads-360/data-reference">
    Metrics, breakdowns, and limits for Google Search Ads 360.
  </Card>

  <Card title="Google Search Ads 360 FAQs" href="/data-sources/g-n/google-search-ads-360/faqs">
    Common questions and expected behaviors for the Google Search Ads 360 data source.
  </Card>

  <Card title="How to connect Google Ads" href="/data-sources/g-n/google-ads/how-to-connect">
    The simpler standard connector for Google Ads-only accounts.
  </Card>

  <Card title="How to connect Display & Video 360" href="/data-sources/g-n/google-display-video-360-dv360/how-to-connect">
    Connect Google's enterprise platform for display and video.
  </Card>
</CardGroup>