> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adriel.com/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQs

> Common questions, expected behaviors, and troubleshooting for the Taboola data source.

## Why do my video-account numbers look different from my standard accounts?

Taboola accounts run in one of two modes, and the connector detects the mode automatically per account. Standard content-discovery accounts are queried live from Taboola on each dashboard load, so their figures reflect the latest available values. Video accounts are served from a daily cache to keep video reporting fast, so their numbers are accurate as of the most recent sync rather than the current moment.

Two consequences follow from this:

* Video accounts expose the video performance metric set (plays, quartile views, Thru Plays, and similar), while standard accounts expose the content-discovery metric set. A metric available on one account may not exist on the other.
* Because video figures come from the daily cache, very recent changes on a video account appear after the next sync rather than instantly. For the sync schedule, see the [Taboola data reference](/data-sources/o-z/taboola/data-reference).

## Why did a new conversion event take a while to appear on my dashboard?

Conversion events tracked in a Taboola account are imported automatically, and each imported event generates a set of derived KPIs (conversion count, conversion value, CVR, CPA, and ROAS). An event only appears on the dashboard while it is active in the underlying account, and a newly created event surfaces on the next sync rather than immediately.

If a conversion event still does not appear after a sync, it is worth confirming that the event is active in Taboola and has recorded at least one conversion. Available conversion metrics are defined per account, so the set of events can differ from one Taboola account to another.

## Why is older data missing when I widen the date range?

Date breakdowns are capped by granularity to keep queries manageable: daily breakdowns cover up to 93 days, weekly up to one year, and monthly up to two years. When a requested range exceeds the cap for the selected breakdown, the start date is automatically moved forward to fit, so the earliest rows can drop off.

To view a longer history, switch to a coarser breakdown. A range that returns nothing on a daily breakdown will often load on a weekly or monthly one. These caps are summarized under [Date range limits](/data-sources/o-z/taboola/data-reference#date-range-limits) in the data reference.

## Why don't my spend figures match what I see in Taboola?

Spend and conversion value are reported in each Taboola account's configured currency. When an account's currency differs from the Adriel workspace currency, those values are converted to the workspace currency using the current day's exchange rate. Because the rate is applied at read time, a converted figure can differ slightly from the native amount shown in Taboola, and it can shift as exchange rates move.

For a like-for-like comparison, match the account currency to the workspace currency, or compare within a single currency.

## Why did a campaign disappear from my dashboard after I deleted it in Taboola?

Taboola does not return data for deleted campaigns, ad sets, or items. Once an element is deleted on the platform, its historical figures are no longer provided and it stops appearing in reports. To retain a record before deleting, export or snapshot the relevant widgets first, or pause the element in Taboola instead of deleting it.

## How do I report on more than one Taboola account in one place?

Each selected Taboola account connects as its own data source, so a workspace can hold several Taboola data sources side by side. Because metrics and currencies are standardized across marketing connectors, widgets can aggregate across those data sources without extra configuration. Add or remove accounts by editing the connection, as described in [How to connect Taboola to Adriel](/data-sources/o-z/taboola/how-to-connect).

The same approach works across native platforms: a Taboola data source and an [Outbrain Ads](/data-sources/o-z/outbrain-ads/data-reference) data source can sit on one dashboard and roll up together.

## Common issues

<AccordionGroup>
  <Accordion title="Why aren't creative images available at the ad level on Taboola?">
    Taboola accounts come in two shapes:

    * **Video accounts** include creative info at the report level but not at the ad level, so ad-level creative images are unavailable.
    * **Non-video accounts** include creative info at the ad level.

    This is a Taboola data-format constraint.
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Taboola data reference" href="/data-sources/o-z/taboola/data-reference">
    Metrics, breakdowns, refresh schedule, and date-range limits for Taboola.
  </Card>

  <Card title="Connect Taboola" href="/data-sources/o-z/taboola/how-to-connect">
    Connect a Taboola account and add or remove accounts on the connection.
  </Card>

  <Card title="Outbrain Ads data reference" href="/data-sources/o-z/outbrain-ads/data-reference">
    The other major native advertising platform in Adriel.
  </Card>

  <Card title="Data history and retention" href="/data-sources/how-data-works/data-history-and-retention">
    How Adriel stores historical data and how coverage grows over time.
  </Card>
</CardGroup>
