> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adriel.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to connect

> How to connect the Walmart Connect data source to Adriel: grant partner access in Walmart, enter the advertiser ID and name, and import retail media performance.

Walmart Connect is Walmart's retail media advertising platform for sponsored-product, sponsored-brand, and display advertising across Walmart.com and the Walmart app. Connecting it brings advertiser, campaign, ad group, ad item, and keyword performance into Adriel dashboards, so Walmart retail media can be compared alongside Amazon and other retail media platforms.

## Before you connect

The following are required:

* A Walmart Ad Center account with **Admin-level access**.
* Partner access granted to Adriel in Walmart. In the **API Partners** section of Walmart's advertising documentation, add Adriel as a Walmart API Partner and grant at least read access. Read access covers reporting and analytics; write access is required to also use ad creation features and lets any partner with write access view and edit every campaign in the account.
* The Walmart-issued **Advertiser ID** and exact **Advertiser Name** for the account. Record the Advertiser Name on its own, without appending the advertiser type or any other detail.

## Connect Walmart Connect

<Steps>
  <Step title="Select Walmart Connect">
    On the **Data Sources** page, search for **Walmart Connect** and select it.
  </Step>

  <Step title="Confirm partner access">
    Check the **Partner Access** checkbox and click **Submit** to proceed.
  </Step>

  <Step title="Enter the advertiser details">
    Enter the **Advertiser ID** from Walmart, then enter the **Advertiser Name** exactly as it appears in Walmart, with no advertiser type or other details appended.
  </Step>

  <Step title="Submit">
    Click **Submit** to complete the connection. Initial data availability can take up to one business day.
  </Step>
</Steps>

## What gets imported

The connector pulls advertiser, campaign, ad group, ad item, and keyword performance from Walmart Connect at daily granularity in USD. Metrics include spend, impressions, clicks, orders, attributed sales, and units sold, alongside derived rates such as CTR, CPC, CPM, CPA, and ROAS. The initial backfill covers 89 days of history.

For the complete list of metrics and breakdowns, see the [Walmart Connect data reference](/data-sources/o-z/walmart-connect/data-reference).

## Troubleshooting

<AccordionGroup>
  <Accordion title="The Advertiser ID is not recognized at connection">
    Confirm partner access was granted to Adriel in Walmart, and check that the **Advertiser ID** and **Advertiser Name** entered match Walmart exactly. The Advertiser Name must be recorded on its own, with no advertiser type or other text appended.
  </Accordion>

  <Accordion title="The first sync takes a long time">
    The initial connection backfills 89 days of history, which takes longer than a routine refresh. Steady-state refreshes complete more quickly.
  </Accordion>

  <Accordion title="The latest hours of activity are missing">
    Report data is served from a scheduled daily refresh rather than on-demand pulls. The most recent hours of activity surface after the next scheduled refresh at 9:00 AM UTC.
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Walmart Connect data reference" href="/data-sources/o-z/walmart-connect/data-reference">
    Metrics, breakdowns, and limits for Walmart Connect.
  </Card>

  <Card title="Walmart Connect FAQs" href="/data-sources/o-z/walmart-connect/faqs">
    Common questions and expected behaviors for the Walmart Connect data source.
  </Card>

  <Card title="How to connect Amazon Ads" href="/data-sources/a-f/amazon-ads/how-to-connect">
    Connect an alternative retail media advertising platform.
  </Card>

  <Card title="How to connect Amazon DSP" href="/data-sources/a-f/amazon-dsp/how-to-connect">
    Connect programmatic retail media inventory.
  </Card>
</CardGroup>