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Unify the data behind marketing, sales, and business performance — and turn it into intelligence teams can act on. Adriel is an AI-powered data and performance intelligence platform for brands and agencies. It brings advertising, web analytics, CRM, sales, e-commerce, and other business data together in one workspace, helping teams connect marketing activity to the outcomes it drives. Connect data through more than 130 native API integrations, then add the information unique to an organization — including spreadsheets, files, emailed reports, databases, data warehouses, niche platforms, and proprietary sources through supported ingestion workflows. With a connected data foundation, teams can standardize metrics, build scalable dashboards and reports, monitor KPIs, investigate performance with AI, and securely deliver the right insights to executives, internal teams, clients, partners, and other stakeholders. For brands, Adriel provides a clearer view of how marketing contributes to leads, revenue, growth, and broader business performance. For agencies, it enables more strategic client reporting, stronger cross-account oversight, and scalable collaboration across teams and clients.

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What Adriel does

Unify data across the business

Connect through 130+ native integrations, then add data from files, spreadsheets, databases, warehouses, and supported ingestion workflows. Bring marketing, sales, CRM, e-commerce, and other business data into one workspace.

Build dashboards and reports for every audience

Create interactive dashboards and shareable reports with tables, charts, KPI tiles, and goals. Use filters, breakdowns, and custom metrics to tailor each dashboard for executives, teams, clients, partners, campaigns, markets, or accounts.

Monitor, analyze, and act

Track KPIs, respond to alerts, and investigate performance with AI. Take supported actions — such as adjusting budgets or turning campaigns on and off — without switching between platforms.

Govern and scale reporting

Standardize reporting with reusable templates, organize work across teams and clients, and control access with role-based permissions. Share dashboards and reports through secure links, embeds, or scheduled reports.

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How Adriel is organized

A few concepts show up everywhere in the dashboard. Knowing them up front makes the rest of the docs easier to follow.
  • Workspace — the top-level container for an organization. Holds all data sources, dashboards, and members.
  • Teamspace — a section inside a workspace that groups related dashboards. Each teamspace has its own permissions and currency.
  • Folder — a way to organize dashboards inside a teamspace.
  • Dashboard — a single page made up of widgets.
  • Widget — a chart, table, or KPI tile on a dashboard.
  • Data source — a connected ad platform, analytics tool, file, or database that feeds widgets.

Browse the data source catalog

See every supported platform, grouped A-Z.

Time zones

How Adriel handles time zones across data sources and dashboards.

Refresh strategies

How often Adriel pulls fresh data for each connector type.

Permissions and access

Control which workspace members can view or edit a data source.
Adriel works best when a few key data sources are connected before building dashboards. Meta Ads, Google Ads, GA4, and an e-commerce or CRM system cover most marketing reporting needs.