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Adriel is a marketing analytics platform built for teams that run paid campaigns across multiple channels. The dashboard pulls ad performance data, analytics, and more into one place so marketers and agencies can stop stitching spreadsheets together.

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What Adriel does

One source of truth for paid media

Connect ad platforms, analytics tools, and e-commerce systems — for example, Meta Ads, Google Ads, GA4, TikTok Ads, Shopify, and BigQuery — and view performance side by side. Adriel supports over 100 data sources.

Dashboards built for marketers

Build dashboards with tables, charts, and goal widgets. Apply filters and breakdowns to slice data by campaign, ad set, country, or any custom dimension.

Take action without leaving the dashboard

Turn campaigns on or off, edit budgets, and respond to alarms across channels — without logging into each platform separately.

Share with the team

Invite teammates, organize them into teams with role-based permissions, and share dashboards through links, embeds, or scheduled reports.

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How Adriel is organized

A few concepts show up everywhere in the dashboard. Knowing them up front makes the rest of the docs easier to follow.
  • Workspace — the top-level container for an organization. Holds all data sources, dashboards, and members.
  • Teamspace — a section inside a workspace that groups related dashboards. Each teamspace has its own permissions and currency.
  • Folder — a way to organize dashboards inside a teamspace.
  • Dashboard — a single page made up of widgets.
  • Widget — a chart, table, or KPI tile on a dashboard.
  • Data source — a connected ad platform, analytics tool, file, or database that feeds widgets.

Browse the data source catalog

See every supported platform, grouped A-Z.

Time zones

How Adriel handles time zones across data sources and dashboards.

Refresh strategies

How often Adriel pulls fresh data for each connector type.

Permissions and access

Control which workspace members can view or edit a data source.
Adriel works best when a few key data sources are connected before building dashboards. Meta Ads, Google Ads, GA4, and an e-commerce or CRM system cover most marketing reporting needs.