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AdRoll is a retargeting and display advertising platform focused on e-commerce campaigns. Connecting it brings daily campaign performance into Adriel dashboards, so AdRoll activity can be compared alongside other display and retargeting platforms in cross-channel views.

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Before you connect

The following are required:
  • An AdRoll account with API access.
  • Sign-in credentials with permission to authorize third-party access on the AdRoll account.
  • An advertiser ID, when the account has access to multiple advertisers.

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Connect AdRoll

1

Open the connector picker

Go to Connections and select + Connect data source.
2

Select AdRoll

Search for AdRoll and choose it from the results.
3

Authorize through AdRoll

Select Connect to start the authorization flow. Sign in to AdRoll when prompted and approve the access request.
4

Choose the advertiser

When the connected account has access to multiple advertisers, select the advertiser whose data should be imported.
5

Save the connection

Confirm the selection to validate access and begin the initial import.

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What gets imported

Daily campaign performance is imported in the account’s reporting currency, covering spend, impressions, clicks, and conversions across the campaign, ad group, and ad levels. For the complete list of metrics, breakdowns, and limits, see the AdRoll data reference.

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Troubleshooting

Authorization can fail when the signed-in user lacks permission on the target advertiser. Sign in with an account that has reporting access, or have an admin grant access before retrying.
Retargeting reporting can lag while attribution windows close. If no data appears after the initial import, confirm that the selected advertiser has active campaigns during the requested period.

AdRoll data reference

Metrics, breakdowns, and limits for AdRoll.

AdRoll FAQs

Common questions and expected behaviors for the AdRoll data source.

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