FAQs

This page answers common questions about the ChatGPT Ads data source, including behaviors that can look like errors. For setup, see How to connect ChatGPT Ads; for the full field list and refresh schedule, see the ChatGPT Ads data reference.

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Why don’t my ChatGPT Ads conversions match Ads Manager?

The most common cause is different attribution settings. Ads Manager reporting can use a 7-, 14-, or 30-day click-through window with a 0-day or 1-day view-through window, and it can show conversions by ad event time or by conversion time (OpenAI Help Center). Adriel uses the settings chosen when the data source was connected:

• The standard Conversions metric uses the widest selected click window, a 1-day view window, and ad event time.
• Each selected click window and time basis also gets its own metric, such as ChatGPT Ads: Conversions Click 7d View 1d.
• The view-through window is always 1 day in Adriel. If Ads Manager is set to a 0-day view window, its totals include click-through conversions only.

To compare like for like, set Ads Manager to the same click window, a 1-day view window, and the same time basis, then compare against the matching per-setting metric. See Attribution windows for the metric names. Recent days can also differ for a while. Attributed conversions can take 24–48 hours to appear in Ads Manager reporting, and totals may change as recent events are processed (OpenAI Help Center). Adriel re-syncs recent days on a schedule, so recent totals settle once both sides have finished processing.

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Why are conversions empty when I break down by country?

Adriel’s ChatGPT Ads data source does not import country-level conversions. The Country breakdown returns delivery metrics only: impressions, clicks, and spend. Conversion metrics stay empty for every country row. For conversion reporting, use a campaign, ad set, ad, or date breakdown instead.

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Why is there no ChatGPT Ads data older than 365 days?

OpenAI serves non-hourly delivery reporting for the most recent 365 days (OpenAI Ads reporting). Adriel imports up to the last 365 days when the data source is first connected; because Adriel caches the data, the longer the data source stays connected, the more historical data is stored.

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Why is Conversion Value empty before April 15, 2026?

Conversion Value data is available from April 15, 2026, so earlier days show no Conversion Value. Conversions, spend, impressions, and clicks are not affected. ROAS is calculated from Conversion Value, so a date range that starts before April 15, 2026 reads lower than actual: it uses spend for the full range but Conversion Value only from that date. For ROAS, use a date range that starts on or after April 15, 2026.

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Why do Link Clicks and Clicks (All) show the same value?

ChatGPT Ads reports a single click count, the number of ad clicks recorded (OpenAI Ads reporting). Both Link Clicks and Clicks (All) read that same field, so they always match. Either can be used, including in widgets that combine ChatGPT Ads with other ad platforms.

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