Before you connect
The following are required:- A Facebook Page.
- A Facebook account with admin access on that Page. If the account lacks admin access, ask a Page admin to grant the appropriate role first.
- A Meta Business account linked to the Page — the OAuth flow requests the business-management scope.
- For ad-attributed metrics on the same Page, the marketing-tier scopes must be granted at connection time.
Connect Facebook Page Organic
1
Authorize a Facebook account
On the Data Sources page, search for Facebook Page Organic and select it. Log in to Facebook in the pop-up window, then click OK to allow access. The base tier covers page and post insights. The optional marketing tier additionally requests the ad scopes needed to expose ad-attributed Page metrics. Meta shows the exact scope list on the consent screen.
2
Select the Page
On the data source settings, choose the Page to connect from the dropdown list. Each data source represents one Page — connect additional Pages as separate data sources under the same OAuth grant.
3
Submit
Click Submit to complete the connection. The initial sync runs in the background and can take up to one business day. Lifetime metrics begin accumulating from the connection date forward; the initial post backfill covers up to 1098 days, and the daily-page backfill covers up to 90 days.
What gets imported
The connector imports page-level and post-level organic metrics at daily granularity via the Meta Graph API, bucketed in the Page timezone: reach, engagement, reactions, video plays, story metrics, follower growth, and audience demographic breakdowns by age, country, city, and gender. Raw impression metrics were deprecated by Meta on 2025-11-15 and are no longer available; reach is calculated at parse time from the remaining endpoints. For the complete list of metrics, breakdowns, and refresh behavior, see the Facebook Page Organic data reference.Troubleshooting
A Page is not listed during selection
A Page is not listed during selection
The authorizing account does not have admin access on the Page, or the Page is not linked to a Business Manager. Have a Business admin grant the appropriate role or link the Page, then reconnect.
Impression metrics are missing from the picker
Impression metrics are missing from the picker
Meta deprecated raw impression metrics on 2025-11-15. Use reach and the page video-views metrics to track exposure instead.
Ad-attributed metrics are not appearing
Ad-attributed metrics are not appearing
The marketing-tier scopes were not granted at connection time. Reconnect the data source and approve the marketing scopes when prompted.
Multiple Pages need to be connected
Multiple Pages need to be connected
Each data source represents one Page. Add a separate data source per Page — the OAuth grant from the first connection can be reused for subsequent Pages.
Post media views show no data before September 2024
Post media views show no data before September 2024
The post media-views metrics only return data for posts created on or after 2024-09-22. This is a Meta API constraint, not a connector behavior.
Related
Facebook Page Organic data reference
Metrics, breakdowns, and refresh behavior for Facebook Page Organic.
Facebook Page Organic FAQs
Common questions and expected behaviors for the Facebook Page Organic data source.
How to connect Facebook Page Public
Connect publicly available metrics for any Facebook Page.
How to connect Instagram Organic
Connect owned Instagram account analytics.
How to connect Meta Ads
Connect paid Facebook and Instagram campaigns.