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Google Search Ads 360 (SA360) is Google’s enterprise platform for managing paid-search campaigns across multiple engines, including Google Ads, Microsoft Ads, Yahoo, and Naver, from a single account. Connecting it brings advertiser, account (engine), campaign, ad-group, ad, and keyword performance into Adriel dashboards, including Floodlight-based custom conversion metrics.

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Before you connect

The following are required:
  • A Google Search Ads 360 account with at least read access to the advertiser to be tracked.
  • A Google account that holds that SA360 access.
SA360 access is gated through Google’s enterprise sales. Advertisers running only standard Google Ads typically do not have an SA360 contract and should connect Google Ads directly instead.

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Connect Google Search Ads 360

1

Select Google Search Ads 360

On the Data Sources page, search for Google Search Ads 360 and select it. Click Connect to launch the Google OAuth screen.
2

Authorize access

Sign in with the Google account that holds SA360 access and approve the requested scopes.
3

Select the advertiser

Pick the SA360 advertiser to ingest.
4

Choose metrics and breakdowns

Select spend, impressions, clicks, conversions, and revenue metrics, along with breakdowns such as account (engine), campaign, ad group, keyword, and device.
5

Save the connection

Click Save. Backfill begins automatically.

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What gets imported

The connector pulls advertiser, account (engine), campaign, ad-group, ad, and keyword performance from the SA360 Search API at daily granularity in the advertiser’s reporting currency. Metrics include cost, impressions, clicks, conversions, and conversion value, alongside derived rates such as CTR, CPC, CPM, CPA, and ROAS. Each Floodlight activity configured in the SA360 account is auto-discovered as a custom conversion metric family. The account breakdown exposes the underlying engine (Google Ads, Microsoft Ads, Yahoo, Naver, and others) so a single SA360 connection can compare performance across engines. For the complete metric list, breakdowns, and limits, see the Google Search Ads 360 data reference.

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Troubleshooting

The SA360 API does not return ad-group-level rows for Performance Max. Synthetic rows are injected so that Performance Max campaigns remain visible at ad-group and ad views, with the same totals as the campaign roll-up.
Google currently flags the SA360 Search API as V0 (Beta). Transient schema changes or upstream errors can cause individual refreshes to fail. The next scheduled refresh typically recovers without action.
New Floodlight activities surface on the next architecture refresh. Confirm the Floodlight activity is enabled in SA360, then wait for the next scheduled architecture sync before re-checking.

Google Search Ads 360 data reference

Metrics, breakdowns, and limits for Google Search Ads 360.

Google Search Ads 360 FAQs

Common questions and expected behaviors for the Google Search Ads 360 data source.

How to connect Google Ads

The simpler standard connector for Google Ads-only accounts.

How to connect Display & Video 360

Connect Google’s enterprise platform for display and video.