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LinkedIn Organic surfaces page-level and post-level organic performance for a connected LinkedIn Company Page through the LinkedIn REST API. Connecting it brings in follower growth, post reach, reactions, comments, shares, click-throughs, and audience demographics by industry, seniority, function, company size, and location across text posts, articles, documents, and video posts. Each data source binds to one LinkedIn Company Page via its Organization URN. Personal profile metrics are not exposed by this connector.

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Before you connect

The following are required:
  • A LinkedIn account.
  • A LinkedIn Company Page (personal profiles are not supported).
  • An Admin or Content Admin role on the Company Page being connected. If a role is missing, have a Page admin grant it in LinkedIn before connecting.

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Connect LinkedIn Organic

1

Authorize a LinkedIn account

On the Data Sources page, search for LinkedIn Organic and select it. Log in to LinkedIn in the pop-up window, then click Allow to permit access. The access token is short-lived; a refresh token is stored at this step to renew it automatically.
2

Select the LinkedIn Page

On the data source settings, choose the LinkedIn Page to connect from the dropdown list. Each Page becomes a separate data source — additional Pages can be connected as additional data sources under the same OAuth grant.
3

Submit

Click Submit to complete the connection. Initial data availability can take up to one business day. Lifetime metrics begin accumulating from the connection date forward; the initial post backfill covers up to 367 days, and the daily-page backfill covers up to 90 days.

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What gets imported

Data arrives at daily granularity in UTC via the LinkedIn REST API. Lifetime page metrics and post data refresh once per day at 00:00 UTC; the daily-page window refreshes the most recent 3 days on the same schedule. Follower demographic breakdowns are returned only when each bucket exceeds LinkedIn’s privacy threshold, so smaller Pages will see empty buckets for less common combinations. For the complete metric list and breakdown mapping, see the LinkedIn Organic data reference.

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Troubleshooting

The authorizing account does not hold an Admin or Content Admin role on the Page. Have a Page admin grant the appropriate role in LinkedIn, then reconnect.
LinkedIn’s organic API only exposes Company Page data. Personal profile activity is not available through this connector and must be tracked elsewhere.
LinkedIn aggregates demographic breakdowns only when each bucket is large enough to preserve member privacy. Smaller Pages will see empty values for less common industry, seniority, function, or location combinations — this is a platform restriction, not a connector limitation.
LinkedIn refresh tokens eventually expire, requiring full re-authorization. Reconnect the data source through the OAuth flow to mint a new token pair.

LinkedIn Organic data reference

Metrics, breakdowns, and limits for LinkedIn Organic.

LinkedIn Organic FAQs

Common questions and expected behaviors for the LinkedIn Organic data source.

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