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Naver GFA (Guaranteed Fixed Advertising) is Naver’s performance-oriented display advertising platform, delivering banner and video ads across Naver’s web portal, services like Naver Webtoon and Naver Blog, and partner properties. It is distinct from Naver Search Ads, which handles search. The connection model differs from every other ad connector: because Naver GFA does not expose OAuth or API keys to advertisers, Adriel uses a shared internal Naver account that is granted manager access to the GFA ad account, and data is retrieved through that shared session.

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Before you connect

The following are required:
  • A Naver GFA ad account with admin access.
  • The ability to approve a manager-account invitation on the GFA ad account.
  • The Advertiser ID for the GFA ad account. To find it, sign in at ads.naver.com and open the ad account; the number after ad-accounts in the URL is the Advertiser ID. In https://ads.naver.com/manage/ad-accounts/1234567/dashboard, the Advertiser ID is 1234567.

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Connect Naver GFA

1

Select Naver GFA

On the Data Sources page, search for Naver GFA and select it. Enter the Advertiser ID gathered earlier, then click Submit.
2

Name the data source

Enter an Account Name — any readable, identifiable label — then click Submit. A new connection appears in the Connected data sources list with a Pending status.If Adriel already has manager access to the GFA ad account, the status changes to Active and data collection starts. The data source is ready to use once the initial collection completes.
3

Approve the manager invitation

If Adriel does not have manager access yet, the connection stays Pending until an Adriel team member manually sends a manager-account invitation to the GFA ad account. Once the invitation arrives, sign in to the Naver GFA ad account, open Settings, then Permission management, select the manager-account-integration tab, open the pending-integration-requests list, find the Adriel Management entry, and click Approve. As soon as the invitation is approved, the status changes and data collection starts.If the connection stays Pending for more than one business day and no request appears in GFA, contact solution@adriel.ai with the Advertiser ID so the invitation can be sent.
Approving the Adriel manager invitation in the Naver GFA permission management screen
Initial data availability can take up to one business day.

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What gets imported

The connector imports the full campaign hierarchy (ad account → campaign → ad set → ad), standard performance metrics in KRW (with and without VAT), demographic and device breakdowns (age, gender, device target, hour of day, OS), and Korean e-commerce conversion events including purchase, addToCart, signUp, wishlist, reservation, nPay (Naver Pay), and the generic convCount. For the complete metric list, breakdown coverage, and refresh schedule, see the Naver GFA data reference.

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Troubleshooting

Adriel does not have manager access to the GFA ad account yet. In the GFA ad account, check Settings, then Permission management for a pending Adriel Management request and approve it. If no request is listed, the manual invitation from the Adriel team has not been sent yet — contact solution@adriel.ai with the Advertiser ID.
Naver GFA does not expose a public OAuth API, so there is no per-account sign-in. The only programmatic access model is session-based, and connections are powered by a shared internal Naver account that the GFA ad account grants manager access to. This is the same model Naver GFA uses for human agency partners.
The initial sync can take up to one business day. The internal session is refreshed every two hours; if a refresh was in progress when the sync was queued, it retries on the next cycle.
Naver GFA reports spend in two variants: with VAT (10% Korean tax) and without. Both are exposed as separate metrics — Ad Spend (without VAT) and Ad Spend (incl. VAT). Confirm the widget references the intended variant.
Manager access on the GFA account has been revoked. Re-add the manager account in the GFA admin and reconnect the data source.

Naver GFA data reference

Metrics, breakdowns, refresh cadence, and limits for Naver GFA.

Naver GFA FAQs

Common questions and expected behaviors for the Naver GFA data source.

How to connect Naver Search Ads

Connect Naver’s search advertising platform.

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Connect Naver’s e-commerce storefront analytics.