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Outbrain Ads is Outbrain’s native advertising platform, distributing sponsored content recommendations across a network of publisher sites. Connecting it pulls campaign architecture and performance from the Outbrain Amplify API for one or more marketer accounts, standardized for cross-channel reporting alongside other data sources.

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Before you connect

The following are required:
  • An Outbrain Amplify account with API access enabled. When API access is not visible under Settings > API, the Outbrain account manager usually provisions it.
  • The User Name and Password for the Outbrain Amplify login.
  • Permission on at least one marketer account.

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Connect Outbrain Ads

1

Select the data source

On the Data Sources page, search for Outbrain Ads and select it.
2

Sign in with Outbrain credentials

Enter the User Name and Password for the Outbrain account, then click Submit. These credentials are used only to make API calls that fetch data.
3

Select a marketer

Choose a Marketer from the dropdown. Multiple marketers can be selected at once; one data source is created per selected marketer.
4

Submit

Click Submit to complete the connection. The initial sync runs in the background and data can take up to one business day to appear.

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What gets imported

The connector imports performance at the ad account, campaign, ad set, and ad (promoted link) levels, with a campaign-level breakdown for promoted links. Standard metrics include impressions, clicks, spend, conversions, and conversion value, plus derived rates such as CTR, CPC, CPM, and CPA. Spend and conversion value are reported in the currency configured on the Outbrain marketer account. For the complete list of metrics, breakdowns, refresh cadence, and date-range limits, see the Outbrain Ads data reference.

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Troubleshooting

Outbrain enforces a maximum of two login requests per hour per account. The session token is cached, but rapid reconnect attempts can exceed the limit. Wait at least 30 minutes, then reconnect once.
Only marketers explicitly enabled on the connected Outbrain account appear in the picker. Confirm marketer permissions with the Outbrain account manager.
Values are reported in the currency configured on the Outbrain marketer account. Workspaces using a different display currency receive auto-converted values.
One data source is created per selected marketer. Roll-ups across marketers happen at the dashboard layer rather than inside a single data source.

Outbrain Ads data reference

Metrics, breakdowns, refresh cadence, and limits for Outbrain Ads.

Outbrain Ads FAQs

Common questions and expected behaviors for the Outbrain Ads data source.

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