Skip to main content
Singular is a mobile measurement partner (MMP) that consolidates attribution, marketing data, and SKAdNetwork postbacks across mobile ad networks. Connecting it brings per-day campaign performance, in-app event tracking, and SKAdNetwork data into Adriel dashboards through the Singular Reporting API. Each data source maps to one app and one report type. SKAN covers Apple’s privacy-preserving SKAdNetwork attribution, while the standard cross-network report type covers unified attribution. To pull more than one report type, create a separate data source for each.

​
Before you connect

The following are required:
  • A Singular account with API access.
  • A Singular API key, generated from the Singular dashboard under Developer Tools → API Keys. Singular’s Reporting API Reference documentation provides additional context.
  • A report-type decision for each data source, since the report type is set per data source at creation.

​
Connect Singular

1

Open the Singular data source

On the Data Sources page, search for Singular and select it.
2

Enter the API key

Paste the API Key retrieved from the Singular dashboard into the API Key field.
3

Choose the report type and options

Enter a Name to identify the data source, then choose the Report Type — All, SKAN, or Normal. Optionally, refine the pull under Configuration: filters (Campaign Filter, App Filter, Country Filter, Custom Filter), metric selectors (Cohort Metrics, SKAN Events, Conversion Metrics), and extra breakdown options. Apply a filter only when the same filter is in use in the Singular UI.
4

Submit

Click Submit to complete the connection. Initial data availability can take up to one business day.

​
What gets imported

Reports arrive at daily granularity in each ad network’s local currency. After connection, the previous 60 days are backfilled; afterward, the most recent 30 days are refreshed daily. SKAdNetwork installs and conversion values follow Apple’s postback timer, so the most recent days settle as later postbacks land. For the full metric list and SKAN and unified report details, see the Singular data reference.

​
Troubleshooting

Singular validates the key against its cohort metrics endpoint, and a non-200 response causes the key to be treated as invalid. Regenerate the key under Developer Tools → API Keys in Singular and reconnect.
SKAN report types require at least one standard SKAN metric or SKAN event. Re-open the data source form and add a selection from either picker.
Unified report types require at least one standard metric, cohort metric, or conversion metric. Add a selection from at least one of the three pickers.
A single data source supports one report type. Create a second Singular data source in the other report type to pull both alongside each other.

Singular data reference

Metrics, breakdowns, report types, and limits for Singular.

Singular FAQs

Common questions and expected behaviors for the Singular data source.

How to connect AppsFlyer

Connect another mobile measurement partner with similar coverage.

How to connect Adjust

Connect the Adjust MMP data source.