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Walmart Connect is Walmart’s retail media advertising platform for sponsored-product, sponsored-brand, and display advertising across Walmart.com and the Walmart app. Connecting it brings advertiser, campaign, ad group, ad item, and keyword performance into Adriel dashboards, so Walmart retail media can be compared alongside Amazon and other retail media platforms.

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Before you connect

The following are required:
  • A Walmart Ad Center account with Admin-level access.
  • Partner access granted to Adriel in Walmart. In the API Partners section of Walmart’s advertising documentation, add Adriel as a Walmart API Partner and grant at least read access. Read access covers reporting and analytics; write access is required to also use ad creation features and lets any partner with write access view and edit every campaign in the account.
  • The Walmart-issued Advertiser ID and exact Advertiser Name for the account. Record the Advertiser Name on its own, without appending the advertiser type or any other detail.

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Connect Walmart Connect

1

Select Walmart Connect

On the Data Sources page, search for Walmart Connect and select it.
2

Confirm partner access

Check the Partner Access checkbox and click Submit to proceed.
3

Enter the advertiser details

Enter the Advertiser ID from Walmart, then enter the Advertiser Name exactly as it appears in Walmart, with no advertiser type or other details appended.
4

Submit

Click Submit to complete the connection. Initial data availability can take up to one business day.

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What gets imported

The connector pulls advertiser, campaign, ad group, ad item, and keyword performance from Walmart Connect at daily granularity in USD. Metrics include spend, impressions, clicks, orders, attributed sales, and units sold, alongside derived rates such as CTR, CPC, CPM, CPA, and ROAS. The initial backfill covers 89 days of history. For the complete list of metrics and breakdowns, see the Walmart Connect data reference.

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Troubleshooting

Confirm partner access was granted to Adriel in Walmart, and check that the Advertiser ID and Advertiser Name entered match Walmart exactly. The Advertiser Name must be recorded on its own, with no advertiser type or other text appended.
The initial connection backfills 89 days of history, which takes longer than a routine refresh. Steady-state refreshes complete more quickly.
Report data is served from a scheduled daily refresh rather than on-demand pulls. The most recent hours of activity surface after the next scheduled refresh at 9:00 AM UTC.

Walmart Connect data reference

Metrics, breakdowns, and limits for Walmart Connect.

Walmart Connect FAQs

Common questions and expected behaviors for the Walmart Connect data source.

How to connect Amazon Ads

Connect an alternative retail media advertising platform.

How to connect Amazon DSP

Connect programmatic retail media inventory.