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WooCommerce is a WordPress plugin for self-hosted online stores. The connector fetches orders and products from a WooCommerce installation through the WooCommerce REST API v3, using a per-store consumer key and secret generated inside the WooCommerce admin. Order, revenue, and product data are standardized so WooCommerce results sit alongside ad-platform spend on a single dashboard.

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Before you connect

The following are required:
  • A WooCommerce shop account.
  • HTTPS enabled on the site, which is required to transmit credentials safely.
  • The shop URL — the WordPress site’s public URL, for example https://myshopname.com.
  • A WooCommerce REST API Consumer Key and Consumer Secret with Read permission, generated from the WooCommerce admin. See the official WooCommerce REST API documentation for how to generate API keys.

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Connect WooCommerce

1

Select WooCommerce

On the Data Sources page, search for WooCommerce and select it.
2

Enter the API credentials and shop URL

Fill in the required fields. Enter the Consumer Key and Consumer Secret generated in the WooCommerce admin, then enter the Shop URL (for example https://myshopname.com). Only the Read permission is required on the key.
3

Name the data source

Enter a Name for the data source as it will appear in the connections list. Use a readable, distinguishable name.
4

Submit

Click Submit to complete the connection. The initial sync runs in the background — data typically becomes available within one to three business days.

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What gets imported

The connector imports the product catalog and orders for the connected store. Orders, gross and net revenue, refunds, tax, shipping, discounts, payment method, order source, and product-level performance are all exposed. Order status, currency, and revenue follow the store’s WooCommerce configuration. For the complete list of metrics, breakdowns, and refresh behavior, see the WooCommerce data reference.

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Troubleshooting

WooCommerce REST API authentication requires HTTPS. Stores still running on HTTP cannot transmit consumer keys safely and will reject the connection. Enable HTTPS on the WordPress host — most providers include free Let’s Encrypt certificates — then retry the connection.
WooCommerce surfaces refunds through two metrics. Order refund amount holds the positive refund total tied to an order, while order net sales reflects order total minus shipping and tax for active orders, zero for cancelled or on-hold orders, and a negative value on refund rows. Use net sales for true net revenue reporting.
Product order metrics link orders to products that are currently active in the catalog. Orders for products that have since been deleted may not appear in product-filtered reports. Reserve product order metrics for product-level breakdowns rather than top-line revenue.

WooCommerce data reference

Metrics, breakdowns, and refresh behavior for WooCommerce.

WooCommerce FAQs

Common questions and expected behaviors for the WooCommerce data source.

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