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Active Campaign is an email-marketing and CRM-automation platform for sending broadcast campaigns, running multi-step automations, and managing contact lists. Connecting it brings campaign performance into Adriel dashboards alongside paid-media results, so email contribution can be evaluated next to other channels.

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Before you connect

The following are required:
  • An active Active Campaign account.
  • The account-specific API URL, typically formatted as https://{account}.api-us1.com.
  • An Active Campaign API key from the account’s developer settings.

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Connect Active Campaign

1

Locate the Active Campaign API credentials

Sign in to Active Campaign. Open Settings, then click Developer. Copy both the URL and Key values. The URL is account-specific and typically formatted as https://{account}.api-us1.com.
2

Select Active Campaign in Adriel

On the Data Sources page, search for Active Campaign and select it.
3

Enter the credentials

Paste the URL into the API URL field and the Key into the API key field.
4

Name the data source and choose a type

Enter an identifiable name for the data source. Then select Campaigns (all-time totals) to report lifetime totals per campaign, or Campaign stats by date to report daily stats per campaign that can be split by day, week, month, quarter, or year. The type can’t be switched after the data source is added. For a comparison, see Data source types.
5

Submit

Click Submit to complete the connection. Initial data availability can take up to one business day.

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Add Campaign stats by date to an existing connection

Existing Active Campaign data sources are unchanged, and their type can’t be switched. To report by date, add a new data source from the same Active Campaign connection. No new credentials are needed.
1

Select Active Campaign in Adriel

On the Data Sources page, search for Active Campaign and select it.
2

Select the existing connection

Choose the Active Campaign connection that is already set up for the account. No API URL or key is needed.
3

Select Campaign stats by date

Choose Campaign stats by date as the data source type, and enter an identifiable name for the new data source.
4

Submit

Click Submit to add the data source. The existing data source keeps working alongside the new one.

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What gets imported

The connector imports campaign performance, including send volume, open and click engagement, bounces, and unsubscribes. What is stored depends on the data source type. The Campaigns (all-time totals) type stores one lifetime total per campaign, replaced in full on each sync. The Campaign stats by date type stores daily stats per campaign, starting with the last 365 days on the first sync, so the data can be split by date and date filters narrow the numbers to the selected range. For the complete list of metrics and breakdowns in each type, see the Active Campaign data reference.

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Troubleshooting

The API URL is account-specific and must include the full subdomain, for example https://acme.api-us1.com. Confirm that the URL and key were copied from the same Active Campaign account.
Newly created campaigns and automations appear after the next sync cycle. Confirm the campaign or automation is in an active state and has at least one recorded event before reporting on it.
API keys are tied to the developer settings of the account that generated them. Regenerating a key invalidates the previous value; update the data source with the new key after rotation.
The data source uses the Campaigns (all-time totals) type, which stores one lifetime total per campaign. Date filters only scope which campaigns appear. To have date filters narrow the numbers, add a Campaign stats by date data source from the same connection.

Active Campaign data reference

Metrics, breakdowns, and limits for Active Campaign.

Active Campaign FAQs

Common questions and expected behaviors for the Active Campaign data source.

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