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Why don’t my Active Campaign numbers change when I narrow the date range?

The data source is most likely using the Campaigns (all-time totals) type, which reports cumulative per-campaign totals rather than time-series rows. Each campaign metric (opens, link clicks, unsubscribes, etc.) is a single lifetime total, so a narrower date range cannot reduce it. In a widget, the date range instead scopes which campaigns appear — campaigns are bucketed by their created and sent timestamps — while each campaign’s figures stay at their full lifetime value. This is expected behavior for the Campaigns (all-time totals) type, not a data error. To have date filters narrow the numbers, add a new data source from the same Active Campaign connection and select Campaign stats by date. That type stores daily stats per campaign, so the numbers follow the selected date range. See Data source types for a comparison.

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How do I see Active Campaign data by month or week?

Use the Campaign stats by date type. It stores daily stats per campaign, so a widget can split the data by day, week, month, quarter, or year with a time breakdown. The type is chosen when a data source is added and can’t be switched later, so add a new data source from the same Active Campaign connection — no new credentials are needed. Adriel imports up to the last 365 days when the data source is first connected; because Adriel caches the data, the longer the data source stays connected, the more historical data is stored. Steps are in Add Campaign stats by date to an existing connection. The Campaigns (all-time totals) type also offers week, month, quarter, and year breakdowns, but they only group campaigns by send date; each campaign’s figures stay at their lifetime total.

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Why do opens and clicks differ between the two Active Campaign data source types?

ActiveCampaign counts opens and clicks differently when filtering by date. The Campaign stats by date type matches ActiveCampaign’s own day-by-day numbers, while the Campaigns (all-time totals) type shows each campaign’s lifetime totals. As a result, unique opens and clicks for the same campaign can differ between the two types. Sends and bounces match between the two types.

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Why are my Active Campaign unique opens higher than in ActiveCampaign over a date range?

In the Campaign stats by date type, unique opens are stored per day: each day’s figure counts the distinct contacts who opened on that day. When a widget covers more than one day, Adriel adds the daily figures together rather than de-duplicating contacts across the range. A contact who opened the same campaign on three different days is counted three times in a three-day total, while ActiveCampaign’s own report counts that contact once. The same applies to verified unique opens, subscriber clicks, and unique forwards. Send amount, bounces, unsubscribes, and forwards count individual events, so they add up correctly across any range. For an exact figure, view these metrics one day at a time, or treat a multi-day total as an upper bound rather than a count of distinct contacts. For a campaign’s full lifetime, the Campaigns (all-time totals) type reports ActiveCampaign’s lifetime unique figures. For a date range, ActiveCampaign provides only distinct openers and clickers. The Campaign stats by date type therefore includes unique opens, verified unique opens, and subscriber clicks (distinct contacts who clicked), but not total opens, total link clicks, or unique link clicks. Lifetime totals for these metrics remain available in the Campaigns (all-time totals) type. For the full list of metrics in each type, see the Active Campaign data reference.

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Why does my Active Campaign click rate show 0?

The click rate custom metric most likely uses unique link clicks, which isn’t available in the Campaign stats by date type. The metric has no value there, so the formula returns 0. To report a click rate with Campaign stats by date, create a custom metric with the formula Subscriber clicks ÷ Send amount (subscriberclicks ÷ send_amt). Subscriber clicks counts distinct contacts who clicked and replaces unique link clicks for by-date data. An existing click rate custom metric keeps working with data sources that use the Campaigns (all-time totals) type.

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Why is my daily Active Campaign open rate above 100%?

In the Campaign stats by date type, opens and clicks are counted on the day they happen, not on the day the campaign was sent. On a day with few sends, opens from an earlier send can outnumber that day’s sends, so a daily open or click rate can go above 100%. Rates are best viewed by month or longer, where opens and clicks line up more closely with the sends that produced them.

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Why does automation name show “Unknown”?

In the Campaign stats by date type, Automation name shows Unknown when the ActiveCampaign account has no automations. This is expected behavior, not a data error.

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Why does connecting Active Campaign ask for an API URL as well as an API key?

Each ActiveCampaign account has its own account-specific base URL, in the form https://<account>.api-us1.com (or a regional equivalent). Adriel builds every request from that base URL, so the API URL and the API Key are both required at connection time: the key alone cannot identify which account to query, and a generic host will not resolve to the correct account. The API URL and API token both appear in the ActiveCampaign account under Settings → Developer. Full connection steps are in How to connect Active Campaign to Adriel.

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Why is Active Campaign labelled beta?

Active Campaign is currently a beta connector. Its coverage and behavior may still change. Reporting covers campaign-level metrics only, with no send-level or recipient-level granularity. The Campaigns (all-time totals) type reports lifetime totals per campaign, and the Campaign stats by date type reports daily stats per campaign. Existing dashboards keep working through beta; the label signals that refinements are still landing.

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Is there a limit on how many Active Campaign campaigns a data source can load?

Yes. The connector reads the campaign list 20 campaigns per page, up to 31 pages, for a cap of 620 campaigns per data source. The same cap applies to automations, and it applies to both the Campaigns (all-time totals) and Campaign stats by date types. Above the cap, the data source fails to refresh. Campaigns are not partially loaded, and none are dropped silently. Daily stats and bounce records have no limit. In the Campaigns (all-time totals) type, each sync also replaces the entire campaign snapshot rather than adding to it, so the dashboard reflects the campaigns present in the most recent successful sync.

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My Active Campaign connection shows an error or returns no data — what should I check?

The most common causes map to specific messages surfaced by the connector:
  • The provided Token is invalid. — the API token was rejected (HTTP 403). Reconnecting with a freshly copied API Key from the ActiveCampaign account usually resolves it.
  • The provided API URL is invalid. — the API URL is malformed or does not resolve. It should be the full account URL, for example https://<account>.api-us1.com, copied exactly from the ActiveCampaign developer settings.
  • Payment Required — ActiveCampaign returned an account billing issue (HTTP 402), which automatically disconnects the data source until the account is in good standing and reconnected.
Reconnection steps are covered in How to connect Active Campaign to Adriel. If the connection is valid and the error persists, email KR Support (support@adriel.ai) or Global Support (support.global@adriel.ai) with the data source name and the exact message shown.