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Introduction

Adjust is a mobile measurement partner (MMP) focused on attribution, fraud prevention, and analytics across mobile ad networks. It supports iOS, Android, and connected TV through the Adjust SDK, and Adriel reads aggregated attribution and performance data through the Adjust Reporting Service API (Adjust’s Automate reporting service, delivered as streamed CSV reports). Each data source maps to one Adjust app, selected from the account’s app list when the connection is created. The connector surfaces four platform metric categories — Conversion, Ad spend, Revenue, and SKAdNetwork — plus cohort-based retention and revenue metrics that Adriel derives on demand. App Tracking Transparency (ATT) status splits are exposed as separate install variants. As a mobile attribution connector, attribution events, breakdowns, and currencies are standardized so widgets can aggregate across sources without additional configuration. To connect this data source, see How to connect Adjust to Adriel.

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Data refresh strategy

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Architecture data

Architecture covers the app inventory tied to the connection. The app is chosen from the Adjust app list at connection time, which locks the data source to a single app for the life of the connection.

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Reports data

Daily cache. Report data is cached at the day level. Already-cached days are skipped when a query is re-run, and settled (older) days are re-fetched only when explicitly invalidated. Reports are requested at daily granularity using the UTC offset selected at setup. Hardcoded attribution settings. Adjust reports are requested with fixed attribution settings — attribution types of click, impression, and engaged ad, and a dynamic attribution source. These are not configurable from the connector.

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Architecture levels

App → Network → Campaign → Ad group → Creative

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Metrics

How to read the columns Data type uses this vocabulary: Number, Currency, Percentage, Ratio, Duration, Date, Text, URL, Array, Boolean. API Key in code style like installs is the literal Adjust reporting field name. Italic text describes how a value is produced when it is derived by Adriel rather than returned as a single Adjust field.

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Installs & app events

iOS install metrics are also broken out by App Tracking Transparency (ATT) status — authorized, denied, restricted, and not determined — as separate installs_att_* variants. Use these to understand consent rates per network or campaign.

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Clicks & impressions

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Attribution & touchpoints

Apple’s privacy-preserving SKAdNetwork returns fine-grained conversion values (0–63) only on the first postback for some users; postbacks 2 and 3 return coarse Low/Medium/High signals (Adjust SKAdNetwork reporting). Both the fine total and the coarse per-postback values are exposed, and are best read together for the fullest SKAN picture.

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In-app revenue

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Cost & ROAS

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Retention & engagement

Retention and engagement metrics are cohort-based: the window (for example 7 days or 30 days) is chosen when the metric is added, and values are computed on demand from the underlying cohort data.

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Categories not currently surfaced

Three additional Adjust metric categories exist in the connector source but are not currently exposed: Subscription (activations, cancellations, renewals, trial starts), Fraud (rejected installs and reattributions by type), and Assist (assisted installs, assisting clicks and impressions). Workspaces that need any of these should contact support.

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Breakdowns

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Hierarchy

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Audience & geography

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Device & platform

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Date & time grouping

Adjust returns daily records; Adriel groups them into these views for reporting, so all time-grouping breakdowns are Adriel-side aggregations of the same underlying daily data.

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Limitations

  • Attribution settings are fixed — reports always request click, impression, and engaged-ad attribution types with a dynamic attribution source. Different attribution semantics are not configurable from the connector; contact support if you need them.
  • SKAN values are partly coarse — for privacy reasons, Apple returns fine-grained conversion values only on the first postback for some users; later postbacks carry coarse Low/Medium/High signals.
  • Cohort windows are capped — cohort-based retention and revenue metrics are limited by a maximum month-cohort window of 12 months, with a shorter default day-cohort window. Some workspaces have a raised day-cohort cap.
  • Subscription, Fraud, and Assist not surfaced — these Adjust categories exist in source but are not currently exposed.
  • One app per data source — the app is fixed at connection time; tracking another app requires a separate data source.
  • Timezone fixed at setup — reports use the UTC offset chosen when the data source is created.

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API references

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See also