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Adjust is a mobile measurement partner (MMP) for install attribution, fraud prevention, and mobile analytics across ad networks. Connecting it brings attribution and aggregated performance data — including SKAdNetwork postback signals — into Adriel dashboards, one Adjust app per data source.

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Before you connect

The following are required:
  • An Adjust account.
  • An Adjust API Key, the user-specific token found in Adjust Account Settings.
  • Awareness that each data source tracks a single app. Separate apps, such as iOS and Android, each need their own data source.
To retrieve the Adjust API Key:
  1. Sign in to Adjust at dashboard.adjust.com.
  2. Click the profile icon in the top-right corner and select Account Settings.
  3. Copy the user-specific API token.

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Connect Adjust

1

Authorize the Adjust account

On the Data Sources page, search for Adjust and select it. Enter the Connection Name, a label that distinguishes between multiple sets of credentials, and the API Key retrieved earlier. Click Submit.
2

Configure the data source

On the data source settings, fill in the required fields: select the App from the dropdown, choose the Breakdowns and Metrics to include, select the account Timezone, and enter a Name for the data source. Cohort and calculated metrics can be added through the optional Non-cumulative Cohort Metrics, Cumulative Cohort Metrics, and Calculated Metrics fields. Click Submit to complete the connection.
Initial data availability can take up to one business day. For additional apps, create a separate data source per app.

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What gets imported

The connector imports attribution and aggregated performance data at daily granularity in each app’s native currency, across the Conversion, Ad Spend, Revenue, and SKAdNetwork metric categories. App Tracking Transparency status splits are available as separate metric variants, and SKAdNetwork postbacks are exposed as separate metrics where available. Attribution-window logic is governed by the app’s own settings in Adjust. For the complete list of metrics, breakdowns, cohort metrics, and SKAdNetwork fields, see the Adjust data reference.

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Troubleshooting

The API Key is scoped to a subset of apps in Adjust and does not cover the app being connected. Regenerate the token with the necessary app scope, or ask the Adjust account admin to expand the existing token’s access.
The connector surfaces the Conversion, Ad Spend, Revenue, and SKAdNetwork metric categories. Other categories are not available through this data source.
Each data source binds to a single app. Track iOS, Android, and any additional apps by creating a separate data source for each one.

Adjust data reference

Metrics, breakdowns, cohort metrics, and SKAdNetwork fields for Adjust.

Adjust FAQs

Common questions and expected behaviors for the Adjust data source.

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