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Amazon Seller Central is Amazon’s dashboard for third-party sellers on the Amazon marketplace. Connecting it reads sales, traffic, orders, and returns from Amazon’s Selling Partner API (SP-API) into Adriel dashboards, so marketplace performance can be tracked alongside ad-platform sources.

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Before you connect

The following are required:
  • An Amazon Seller Central account with access to the marketplace(s) to be connected.
  • Sign-in credentials for the Amazon account, used to authorize access in the pop-up.
  • Awareness that a single report type is chosen per data source and cannot be changed later — to track more than one report type, repeat the connection for each.

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Connect Amazon Seller Central

1

Find Amazon Seller Central and choose a region

On the Data Sources page, search for Amazon Seller Central and select it. Choose the marketplace region for the account, then click Submit. The region determines which Amazon sign-in domain the authorization uses.
2

Authorize with Amazon

In the pop-up window, log in to the Amazon account and grant access when prompted. Amazon shows the requested permissions on its consent screen and returns to Adriel once access is confirmed.
3

Select the marketplace(s)

Choose the marketplace(s) to connect from the dropdown list. Each selected marketplace becomes a separate data source in Adriel.
4

Select a report type

Pick one report type: Sales and Traffic, Sales and Traffic by Child ASIN, Sales and Traffic by Parent ASIN, Orders, or Returns. The report type is fixed once the data source is created — to add another, repeat the connection and choose a different type.
5

Submit

Click Submit to complete the connection. The initial sync runs in the background; allow up to one working day for data to appear.

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What gets imported

The connector imports the report type selected at connection time — sales and traffic (at parent- or child-ASIN granularity), orders, or returns — for each connected marketplace. Amazon retrieves up to the last 90 days of history on the first sync, then refreshes on a daily schedule. For the complete list of metrics, breakdowns, report types, refresh cadence, and limits, see the Amazon Seller Central data reference.

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Troubleshooting

This happens when Amazon rejects the selected marketplace for the authorized user — the account may not have permission for that marketplace. Reconnect using an Amazon account that has access to the chosen marketplace, or select a marketplace the account can report on.
The report type is chosen at data source creation and cannot be changed afterward. Connect a new Amazon Seller Central data source and select the report type needed; each report type is stored separately.
Data is fetched on a daily schedule and the first sync runs in the background, so the most recent activity can take up to a working day to surface. See the data reference for the refresh schedule.

Amazon Seller Central data reference

Metrics, breakdowns, report types, refresh cadence, and limits for Amazon Seller Central.

Amazon Seller Central FAQs

Common questions and expected behaviors for the Amazon Seller Central data source.

How to connect Amazon Vendor Central

Connect the first-party Amazon Vendor Central variant for suppliers.

How to connect Amazon Ads

Connect Amazon’s advertising data alongside marketplace sales.