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Criteo Retail Media is Criteo’s sponsored-products network running on retailer sites such as Walmart, Carrefour, Costco, and Best Buy. Connecting it brings advertiser-, campaign-, and line-item-level performance for on-retailer-site sponsored products into Adriel dashboards, alongside spend, impressions, clicks, attributed sales, and ROAS. It is distinct from the standard Criteo connector, which covers off-site retargeting and performance display.

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Before you connect

The following are required:
  • A Criteo Retail Media account. This is a distinct Criteo product from standard Criteo, with its own contract and login.
  • Permission on the Retail Media advertiser whose data should be imported.
  • The ability to complete the OAuth consent screen in a browser.
For Criteo’s standard retargeting and performance display product, use the separate Criteo connector. Accounts running both products typically connect each as its own data source.

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Connect Criteo Retail Media

1

Grant Adriel's app Portfolio access

On the Data Sources page, search for Criteo Retail Media and select it. Sign in to the Criteo Retail Media account in the pop-up window, choose the accounts to connect to grant Adriel’s app Portfolio access, then click the blue Approve button at the bottom to proceed.
2

Select the advertiser accounts

On the data source settings, choose the accounts to connect from the list of advertiser accounts selected in the previous step.
3

Submit

Click Submit to complete the connection. Initial data availability can take up to one business day.

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What gets imported

The connector imports performance data at advertiser, campaign, and line-item levels, with breakdowns by retailer, product, category, and day. Standard metrics include spend, impressions, clicks, attributed sales, and ROAS. Reports are produced by Criteo’s asynchronous job pattern: the connector creates a report job, polls until it is ready, and downloads the result. For the complete list of metrics, breakdowns, refresh cadence, and date-range limits, see the Criteo Retail Media data reference.

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Troubleshooting

Retail Media report jobs can return large datasets across many retailers, so Criteo runs them asynchronously. Long backfills typically complete within a few minutes; no action is required while polling continues.
Standard Criteo and Criteo Retail Media use different OAuth apps. Authorize each connector separately with the credentials for its corresponding Criteo product.
Access tokens expire every 15 minutes. Refresh is handled automatically while credentials remain valid. Persistent re-authorization prompts usually indicate that the underlying OAuth grant has been revoked in Criteo — reconnect from the Connections page.
Values are reported in the currency configured on the Criteo Retail Media advertiser. Workspaces using a different display currency receive auto-converted values.

Criteo Retail Media data reference

Metrics, breakdowns, refresh cadence, and date-range limits for Criteo Retail Media.

Criteo Retail Media FAQs

Common questions and expected behaviors for the Criteo Retail Media data source.

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