Release notes - Adriel Knowledge Base

2026-08-06 — Breakdown additions

Page Type and Retailer are available as breakdowns. Page Type groups by the kind of retailer page the ad served on. Retailer groups by the retailer that served it. See Data reference.

2026-08-06 — Metric additions

Four New to Brand metrics count conversions from first-time brand buyers. They cover attributed units and sales, each with a rate form. The existing Attributed Units and Attributed Sales are unchanged.

Metric	Description
New To Brand Attributed Units	Attributed units bought by first-time brand buyers.
New To Brand Attributed Units Rate (%)	Those units as a share of total attributed units.
New To Brand Attributed Sales	Attributed sales value from first-time brand buyers.
New To Brand Attributed Sales Rate (%)	That value as a share of total attributed sales.