Introduction
CrossTarget is a Korean programmatic advertising platform spanning display, video, and Connected TV (CTV) campaigns. The connector authenticates with a single API key, fetches daily CSV reports across all three campaign types, and stores them in a unified schema, with a report-type breakdown identifying the source report. As a marketing connector, CrossTarget metrics, breakdowns, and currencies are standardized so widgets can aggregate across sources without additional configuration. The CrossTarget connector is currently in beta. To connect this data source, see How to connect CrossTarget to Adriel.Data refresh strategy
CrossTarget is a daily-cache connector: a fixed number of recent days are re-fetched on every scheduled run and stored in Adriel’s cache. It does not maintain a separate architecture pipeline; campaign group, campaign, and ad identifiers are surfaced as breakdowns rather than a separately refreshed hierarchy. Initial fetch. On first connection, the last 90 days of historical daily data are pulled. Refresh schedule. The cache refreshes once per day at 22:00 UTC (07:00 KST). On each run, the most recent 3 days are re-fetched and updated in place. Days are fetched one at a time, and the current day is included in the refresh window. Because only the most recent 3 days are re-fetched, adjustments CrossTarget makes to data older than 3 days are not reflected unless the data source is re-synced.Architecture levels
CrossTarget exposes ad-level performance. Campaign group, campaign, and ad identifiers are surfaced as breakdowns rather than separately refreshed hierarchy levels: Campaign group → Campaign → AdMetrics
How to read the columns
Data type uses this vocabulary: Number, Currency, Percentage, Ratio, Duration, Date, Text, URL, Array, Boolean.
API Key in code style like
impression is the literal CrossTarget CSV field. Italic text describes how a value is produced when it does not map cleanly to a single API field.Performance
Video viewthrough
Viewable impressions and the video viewthrough metrics are populated only for video and CTV campaigns; display campaign rows leave these fields empty by design.
Conversion performance
Custom events
The meaning of each custom event slot depends on the advertiser’s CrossTarget setup. All 14 slots are available regardless of report type.
Breakdowns
Every field in the CrossTarget schema is available as a breakdown.Time
Campaign structure
Delivery
Report type
Report type is set by Adriel during ingestion to identify which CrossTarget report each row came from — display, video, or CTV.
Limitations
- Beta connector — CrossTarget is in beta; its schema and behavior may change.
- 3-day refresh window — only the most recent 3 days are re-fetched on each run, so changes to older data are not picked up without a re-sync.
- 90-day initial history — first-time connection fetches at most the last 90 days; older data is never retrieved.
- Video metrics on display rows — viewable impressions and the video viewthrough funnel are empty for display campaigns.
- One data source per API key — the asset identifier is derived from a hash of the API key, so connecting the same key twice resolves to the same Adriel data source.