| Achievement Id | The achievement ID in a game for an event. Populated by the event parameterachievement_id. | achievementId |
| Ad Format | Describes the way ads looked and where they were located. Typical formats includeInterstitial,Banner,Rewarded, andNative advanced. | adFormat |
| Ad Source Name | The source network that served the ad. Typical sources includeAdMob Network,Liftoff,Facebook Audience Network, andMediated house ads. | adSourceName |
| Ad Unit Name | The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users. | adUnitName |
| App Version | The app’s versionName (Android) or short bundle version (iOS). | appVersion |
| Audience Id | The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report’s date range. Current user behavior does not affect historical audience membership in reports. | audienceId |
| Audience Name | The given name of an Audience. Users are reported in the audiences to which they belonged during the report’s date range. Current user behavior does not affect historical audience membership in reports. | audienceName |
| Audience Resource Name | The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, seeResource names. | audienceResourceName |
| Branding Interest | Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example,Shoppers,Lifestyles & Hobbies/Pet Lovers, orTravel/Travel Buffs/Beachbound Travelers. | brandingInterest |
| Browser | The browsers used to view your website. | browser |
| Browser Version | The version of the browser used to view your website. | browserVersion |
| Campaign ID | The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. | campaignId |
| Campaign Name | The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. | campaignName |
| Character | The player character in a game for an event. Populated by the event parametercharacter. | character |
| City | The city from which the user activity originated. | city |
| City Id | The geographic ID of the city from which the user activity originated, derived from their IP address. | cityId |
| Cm360Account Id | The CM360 Account ID that led to the key event. Identifies the CM360 Account. | cm360AccountId |
| Cm360Account Name | The CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user profiles. | cm360AccountName |
| Cm360Advertiser Id | The CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. | cm360AdvertiserId |
| Cm360Advertiser Name | The CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. | cm360AdvertiserName |
| Cm360Campaign Id | The CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties. | cm360CampaignId |
| Cm360Campaign Name | The CM360 Campaign Name that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties. | cm360CampaignName |
| Cm360Creative Format | The CM360 Creative Format that led to the key event. CM360 creative formats are also referred to as creative types. | cm360CreativeFormat |
| Cm360Creative Id | The CM360 Creative ID that led to the key event. Identifies a CM360 creative. | cm360CreativeId |
| Cm360Creative Name | The CM360 Creative Name that led to the key event. The name given to a CM360 creative. | cm360CreativeName |
| Cm360Creative Type | The CM360 Creative Type that led to the key event. A category of CM360 creatives like ‘Display’ or ‘Tracking’. To learn more, seemanage creatives | cm360CreativeType |
| Cm360Creative Type Id | The CM360 Creative Type ID that led to the key event. Identifies a CM360 creative type. | cm360CreativeTypeId |
| Cm360Creative Version | The CM360 Creative Version that led to the key event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one. | cm360CreativeVersion |
| Cm360Medium | The CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure. | cm360Medium |
| Cm360Placement Cost Structure | The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example ‘CPM’. | cm360PlacementCostStructure |
| Cm360Placement Id | The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears. | cm360PlacementId |
| Cm360Placement Name | The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears. | cm360PlacementName |
| Cm360Rendering Id | The CM360 Rendering ID that led to the key event. Identifies a CM360 creative. | cm360RenderingId |
| Cm360Site Id | The CM360 Site ID that led to the key event. Identifies a CM360 site. | cm360SiteId |
| Cm360Site Name | The CM360 Site Name that led to the key event. The CM360 Site name from which the ad space was purchased. | cm360SiteName |
| Cm360Source | The CM360 Source that led to the key event. The CM360 source is also referred to as the site name. | cm360Source |
| Cm360Source Medium | The CM360 Source Medium that led to the key event. A combination of the source and medium. | cm360SourceMedium |
| Comparison | Custom / helper field – not in GA4 core schema | comparison |
| Content Group | A category that applies to items of published content. Populated by the event parametercontent_group. | contentGroup |
| Content Id | The identifier of the selected content. Populated by the event parametercontent_id. | contentId |
| Content Type | The category of the selected content. Populated by the event parametercontent_type. | contentType |
| Continent | The continent from which the user activity originated. For example,AmericasorAsia. | continent |
| Continent Id | The geographic ID of the continent from which the user activity originated, derived from their IP address. | continentId |
| Country | Split reports by impression location (country). Tow digit country code. | Adriel-side |
| Country Id | The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard. | countryId |
| Currency Code | The local currency code (based on ISO 4217 standard) of the eCommerce event. For example,USDorGBP. Currency is specified in tagging by thecurrencyparameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this field shows those currencies. To Learn more, SeeCurrency reference. | currencyCode |
| Daily Breakdown | The day of the month, a two-digit number from 01 to 31. | day |
| Date | The calendar day on which the event occurred. | Adriel-side |
| Date Hour | The combined values of date and hour formatted as YYYYMMDDHH. | dateHour |
| Date Hour Minute | The combined values of date, hour, and minute formatted as YYYYMMDDHHMM. | dateHourMinute |
| Day Of Week | The integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week. | dayOfWeek |
| Day Of Week Name | The day of the week in English. This field has values such as Sunday or Monday. | dayOfWeekName |
| Default Channel Group | The key event’s default channel group is based primarily on source and medium. An enumeration which includesDirect,Organic Search,Paid Social,Organic Social,Email,Affiliates,Referral,Paid Search,Video, andDisplay. | defaultChannelGroup |
| Device Category | The type of device: Desktop, Tablet, or Mobile. | deviceCategory |
| Device Model | The mobile device model (example: iPhone 10,6). | deviceModel |
| Dv360Advertiser Id | The DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser. | dv360AdvertiserId |
| Dv360Advertiser Name | The DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertising campaigns. | dv360AdvertiserName |
| Dv360Campaign Id | The DV360 Campaign ID that led to the key event. Identifies the DV360 campaign. | dv360CampaignId |
| Dv360Campaign Name | The DV360 Campaign Name that led to the key event. DV360 campaigns group together related insertion orders with a common business goal. | dv360CampaignName |
| Dv360Creative Format | The DV360 Creative Format that led to the key event. Also referred to as the creative type. For example, expandable, video, or native. | dv360CreativeFormat |
| Dv360Creative Id | The DV360 Creative ID that led to the key event. Identifies the DV360 creative. | dv360CreativeId |
| Dv360Creative Name | The DV360 Creative Name that led to the key event. The name given to a DV360 creative. | dv360CreativeName |
| Dv360Exchange Id | The DV360 Exchange ID that led to the key event. Identifies the DV360 exchange. | dv360ExchangeId |
| Dv360Exchange Name | The DV360 Exchange Name that led to the key event. The DV360 ad exchange involved in the ad click. To learn more, seemanaging exchanges. | dv360ExchangeName |
| Dv360Insertion Order Id | The DV360 Insertion Order ID that led to the key event. Identifies the DV360 insertion order. | dv360InsertionOrderId |
| Dv360Insertion Order Name | The DV360 Insertion Order Name that led to the key event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign. | dv360InsertionOrderName |
| Dv360Line Item Id | The DV360 Line Item ID that led to the key event. Identifies the DV360 line item. | dv360LineItemId |
| Dv360Line Item Name | The DV360 Line Item Name that led to the key event. A DV360 line item bids on impressions and serves creatives to inventory sources. | dv360LineItemName |
| Dv360Medium | The DV360 Medium that led to the key event. The billable outcome of the insertion order. For example,cpm. | dv360Medium |
| Dv360Partner Id | The DV360 Partner ID that led to the key event. Identifies the DV360 partner. | dv360PartnerId |
| Dv360Partner Name | The DV360 Partner Name that led to the key event. DV360 partners represent agencies, trading desks, or large individual advertisers. | dv360PartnerName |
| Dv360Source | The DV360 Source that led to the key event. The DV360 site name where your ad was displayed. | dv360Source |
| Dv360Source Medium | The DV360 Source Medium that led to the key event. A combination of the source and medium. | dv360SourceMedium |
| Event Name | The name of the event. | eventName |
| File Extension | The extension of the downloaded file (for example,pdfortxt). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameterfile_extension. | fileExtension |
| File Name | The page path of the downloaded file (for example,/menus/dinner-menu.pdf). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameterfile_name. | fileName |
| First Session Date | The date the user’s first session occurred, formatted as YYYYMMDD. | firstSessionDate |
| First User Campaign Id | Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. | firstUserCampaignId |
| First User Campaign Name | Name of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. | firstUserCampaignName |
| First User Cm360Account Id | The CM360 Account ID that originally acquired the user. Identifies the CM360 account. | firstUserCm360AccountId |
| First User Cm360Account Name | The CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles. | firstUserCm360AccountName |
| First User Cm360Advertiser Id | The CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser. | firstUserCm360AdvertiserId |
| First User Cm360Advertiser Name | The CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. | firstUserCm360AdvertiserName |
| First User Cm360Campaign Id | The CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign. | firstUserCm360CampaignId |
| First User Cm360Campaign Name | The CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties. | firstUserCm360CampaignName |
| First User Cm360Creative Format | The CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types. | firstUserCm360CreativeFormat |
| First User Cm360Creative Id | The CM360 Creative ID that originally acquired the user. Identifies a CM360 creative. | firstUserCm360CreativeId |
| First User Cm360Creative Name | The CM360 Creative Name that originally acquired the user. The name given to a CM360 creative. | firstUserCm360CreativeName |
| First User Cm360Creative Type | The CM360 Creative Type that originally acquired the user. A category of CM360 creatives like ‘Display’ or ‘Tracking’. To learn more, seemanage creatives | firstUserCm360CreativeType |
| First User Cm360Creative Type Id | The CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type. | firstUserCm360CreativeTypeId |
| First User Cm360Creative Version | The CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one. | firstUserCm360CreativeVersion |
| First User Cm360Medium | The CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure. | firstUserCm360Medium |
| First User Cm360Placement Cost Structure | The CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example ‘CPM’. | firstUserCm360PlacementCostStructure |
| First User Cm360Placement Id | The CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears. | firstUserCm360PlacementId |
| First User Cm360Placement Name | The CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears. | firstUserCm360PlacementName |
| First User Cm360Rendering Id | The CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative. | firstUserCm360RenderingId |
| First User Cm360Site Id | The CM360 Site ID that originally acquired the user. Identifies a CM360 site. | firstUserCm360SiteId |
| First User Cm360Site Name | The CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased. | firstUserCm360SiteName |
| First User Cm360Source | The CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name. | firstUserCm360Source |
| First User Cm360Source Medium | The CM360 Source Medium that originally acquired the user. A combination of the source and medium. | firstUserCm360SourceMedium |
| First User Default Channel Group | The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includesDirect,Organic Search,Paid Social,Organic Social,Email,Affiliates,Referral,Paid Search,Video, andDisplay. | firstUserDefaultChannelGroup |
| First User Dv360Advertiser Id | The DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser. | firstUserDv360AdvertiserId |
| First User Dv360Advertiser Name | The DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns. | firstUserDv360AdvertiserName |
| First User Dv360Campaign Id | The DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign. | firstUserDv360CampaignId |
| First User Dv360Campaign Name | The DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal. | firstUserDv360CampaignName |
| First User Dv360Creative Format | The DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native. | firstUserDv360CreativeFormat |
| First User Dv360Creative Id | The DV360 Creative ID that originally acquired the user. Identifies the DV360 creative. | firstUserDv360CreativeId |
| First User Dv360Creative Name | The DV360 Creative Name that originally acquired the user. The name given to a DV360 creative. | firstUserDv360CreativeName |
| First User Dv360Exchange Id | The DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange. | firstUserDv360ExchangeId |
| First User Dv360Exchange Name | The DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, seemanaging exchanges. | firstUserDv360ExchangeName |
| First User Dv360Insertion Order Id | The DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order. | firstUserDv360InsertionOrderId |
| First User Dv360Insertion Order Name | The DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign. | firstUserDv360InsertionOrderName |
| First User Dv360Line Item Id | The DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item. | firstUserDv360LineItemId |
| First User Dv360Line Item Name | The DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources. | firstUserDv360LineItemName |
| First User Dv360Medium | The DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example,cpm. | firstUserDv360Medium |
| First User Dv360Partner Id | The DV360 Partner ID that originally acquired the user. Identifies the DV360 partner. | firstUserDv360PartnerId |
| First User Dv360Partner Name | The DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers. | firstUserDv360PartnerName |
| First User Dv360Source | The DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed. | firstUserDv360Source |
| First User Dv360Source Medium | The DV360 Source Medium that originally acquired the user. A combination of the source and medium. | firstUserDv360SourceMedium |
| First User Google Ads Account Name | The Account name from Google Ads that first acquired the user. | firstUserGoogleAdsAccountName |
| First User Google Ads Ad Group Id | The Ad Group Id in Google Ads that first acquired the user. | firstUserGoogleAdsAdGroupId |
| First User Google Ads Ad Group Name | The Ad Group Name in Google Ads that first acquired the user. | firstUserGoogleAdsAdGroupName |
| First User Google Ads Ad Network Type | The advertising network that first acquired the user. An enumeration which includesGoogle search,Search partners,Google Display Network,Youtube Search,Youtube Videos,Cross-network,Social, and(universal campaign). | firstUserGoogleAdsAdNetworkType |
| First User Google Ads Campaign Id | Identifier of the Google Ads marketing campaign that first acquired the user. | firstUserGoogleAdsCampaignId |
| First User Google Ads Campaign Name | Name of the Google Ads marketing campaign that first acquired the user. | firstUserGoogleAdsCampaignName |
| First User Google Ads Campaign Type | The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, seeChoose the right campaign type. | firstUserGoogleAdsCampaignType |
| First User Google Ads Creative Id | The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads. | firstUserGoogleAdsCreativeId |
| First User Google Ads Customer Id | The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts. | firstUserGoogleAdsCustomerId |
| First User Google Ads Keyword | First user Google Ads keyword text | firstUserGoogleAdsKeyword |
| First User Google Ads Query | The search query that first acquired the user. | firstUserGoogleAdsQuery |
| First User Manual Ad Content | The ad content that first acquired the user. Populated by the utm_content parameter. | firstUserManualAdContent |
| First User Manual Campaign Id | The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated byutm_idURL parameter. | firstUserManualCampaignId |
| First User Manual Campaign Name | The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated byutm_campaignURL parameter. To learn more, seeCollect campaign data with custom URLs. | firstUserManualCampaignName |
| First User Manual Creative Format | The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated byutm_creative_formatURL parameter. | firstUserManualCreativeFormat |
| First User Manual Marketing Tactic | The manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated byutm_marketing_tacticURL parameter. | firstUserManualMarketingTactic |
| First User Manual Medium | The manual Medium that originally acquired the user. The marketing medium used in the referral. For example,cpc. Populated byutm_mediumURL parameter. | firstUserManualMedium |
| First User Manual Source | The manual Source that originally acquired the user. The referrer. Populated byutm_sourceURL parameter. | firstUserManualSource |
| First User Manual Source Medium | The manual Source Medium that originally acquired the user. A combination of the source and medium. | firstUserManualSourceMedium |
| First User Manual Source Platform | The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated byutm_source_platformURL parameter. | firstUserManualSourcePlatform |
| First User Manual Term | The term that first acquired the user. Populated by the utm_term parameter. | firstUserManualTerm |
| First User Medium | The medium that first acquired the user to your website or app. | firstUserMedium |
| First User Primary Channel Group | The primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property’s data in alignment with channel grouping over time. To learn more, seeCustom channel groups. | firstUserPrimaryChannelGroup |
| First User Sa360Ad Group Id | The SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group. | firstUserSa360AdGroupId |
| First User Sa360Ad Group Name | The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other. | firstUserSa360AdGroupName |
| First User Sa360Campaign Id | The SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign. | firstUserSa360CampaignId |
| First User Sa360Campaign Name | The SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising. | firstUserSa360CampaignName |
| First User Sa360Creative Format | The SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign. | firstUserSa360CreativeFormat |
| First User Sa360Engine Account Id | The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account. | firstUserSa360EngineAccountId |
| First User Sa360Engine Account Name | The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. | firstUserSa360EngineAccountName |
| First User Sa360Engine Account Type | The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account. | firstUserSa360EngineAccountType |
| First User Sa360Keyword Text | The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query. | firstUserSa360KeywordText |
| First User Sa360Manager Account Id | The SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account. | firstUserSa360ManagerAccountId |
| First User Sa360Manager Account Name | The SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts. | firstUserSa360ManagerAccountName |
| First User Sa360Medium | The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example,cpc. | firstUserSa360Medium |
| First User Sa360Query | The SA360 Query that originally acquired the user. The search query typed by the user. | firstUserSa360Query |
| First User Sa360Source | The SA360 Source that originally acquired the user. The search query happened on this site. | firstUserSa360Source |
| First User Sa360Source Medium | The SA360 Source Medium that originally acquired the user. A combination of the source and medium. | firstUserSa360SourceMedium |
| First User Source | The source that first acquired the user to your website or app. | firstUserSource |
| First User Source Medium | The combined values of the fieldsfirstUserSourceandfirstUserMedium. | firstUserSourceMedium |
| First User Source Platform | The source platform that first acquired the user. Don’t depend on this field returningManualfor traffic that uses UTMs; this field will update from returningManualto returning(not set)for an upcoming feature launch. | firstUserSourcePlatform |
| Full Page Url | The hostname, page path, and query string for web pages visited; for example, the Full Page URL portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true. | fullPageUrl |
| Google Ads Account Name | The Account name from Google Ads for the campaign that led to the key event. Corresponds tocustomer.descriptive_namein the Google Ads API. | googleAdsAccountName |
| Google Ads Ad Group Id | The Google Ads ad group ID attributed to the key event. | googleAdsAdGroupId |
| Google Ads Ad Group Name | The ad group name attributed to the key event. | googleAdsAdGroupName |
| Google Ads Ad Network Type | The advertising network type of the key event. An enumeration which includesGoogle search,Search partners,Google Display Network,Youtube Search,Youtube Videos,Cross-network,Social, and(universal campaign). | googleAdsAdNetworkType |
| Google Ads Campaign Id | The campaign ID for the Google Ads campaign attributed to the key event. | googleAdsCampaignId |
| Google Ads Campaign Name | The campaign name for the Google Ads campaign attributed to the key event. | googleAdsCampaignName |
| Google Ads Campaign Type | The campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, seeChoose the right campaign type. | googleAdsCampaignType |
| Google Ads Creative Id | The ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads. | googleAdsCreativeId |
| Google Ads Customer Id | The Customer ID from Google Ads for the campaign that led to key event. Customer IDs in Google Ads uniquely identify Google Ads accounts. | googleAdsCustomerId |
| Google Ads Keyword | The matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, seeKeywords: Definition. | googleAdsKeyword |
| Google Ads Query | The search query that led to the key event. | googleAdsQuery |
| Group ID | The player group ID in a game for an event. Populated by the event parametergroup_id. | groupId |
| Host Name | Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com. | hostName |
| Hour | The two-digit hour of the day that the event was logged. This field ranges from 0-23 and is reported in your property’s timezone. | hour |
| Is Key Event | The stringtrueif the event is a key event. Marking an event as a key event affects reports from time of creation. It doesn’t change historic data. You can mark any event as key in Google Analytics, and some events (such asfirst_openorpurchase) are marked as key events by default. | isKeyEvent |
| Iso Week | ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 01, 02, & 53. | isoWeek |
| Iso Year | The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023. | isoYear |
| Iso Year Iso Week | The combined values of isoWeek and isoYear. Example values include 201652 & 201701. | isoYearIsoWeek |
| Item Affiliation | The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by theaffiliationitem parameter. | itemAffiliation |
| Item Brand | Brand name of the item. | itemBrand |
| Item Category | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category. | itemCategory |
| Item Category2 | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. | itemCategory2 |
| Item Category3 | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3. | itemCategory3 |
| Item Category4 | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4. | itemCategory4 |
| Item Category5 | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5. | itemCategory5 |
| Item Id | The ID of the item. | itemId |
| Item List Id | The ID of the item list. | itemListId |
| Item List Name | The name of the item list. | itemListName |
| Item List Position | The position of an item in a list. For example, a product you sell in a list. This field is populated in tagging by theindexparameter in the items array. | itemListPosition |
| Item Location ID | The physical location associated with the item. For example, the physical store location. It’s recommended to use theGoogle Place IDthat corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by thelocation_idparameter in the items array. | itemLocationID |
| Item Name | The name of the item. | itemName |
| Item Promotion Creative Name | The name of the item-promotion creative. | itemPromotionCreativeName |
| Item Promotion Creative Slot | The name of the promotional creative slot associated with the item. This field can be specified in tagging by thecreative_slotparameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used. | itemPromotionCreativeSlot |
| Item Promotion Id | The ID of the item promotion. | itemPromotionId |
| Item Promotion Name | The name of the promotion for the item. | itemPromotionName |
| Item Variant | The specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Populated by theitem_variantparameter. | itemVariant |
| Landing Page | The page path associated with the first pageview in a session. | landingPage |
| Landing Page Plus Query String | The page path + query string associated with the first pageview in a session. | landingPagePlusQueryString |
| Language | The language setting of the user’s browser or device. For example,English. | language |
| Language Code | The language setting (ISO 639) of the user’s browser or device. For example,en-us. | languageCode |
| Level | The player’s level in a game. Populated by the event parameterlevel. | level |
| Link Classes | The HTML class attribute for an outbound link. For example if a user clicks a link<a class="center" href="www.youtube.com">, this field will returncenter. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameterlink_classes. | linkClasses |
| Link Domain | The destination domain of the outbound link. For example if a user clicks a link<a href="www.youtube.com">, this field will returnyoutube.com. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameterlink_domain. | linkDomain |
| Link Id | The HTML ID attribute for an outbound link or file download. For example if a user clicks a link<a id="socialLinks" href="www.youtube.com">, this field will returnsocialLinks. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameterlink_id. | linkId |
| Link Text | The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameterlink_text. | linkText |
| Link Url | The full URL for an outbound link or file download. For example, if a user clicks an outbound link, this field returns https://www.youtube.com/results?search_query=analytics. Automatically populated when Enhanced Measurement is enabled. Populated by the event parameter link_url. | linkUrl |
| Manual Ad Content | The ad content attributed to the key event. Populated by the utm_content parameter. | manualAdContent |
| Manual Campaign Id | The manual Campaign ID that led to the key event. Identifies the manual campaign. Populated byutm_idURL parameter. | manualCampaignId |
| Manual Campaign Name | The manual Campaign Name that led to the key event. The name of the manual campaign. Populated byutm_campaignURL parameter. To learn more, seeCollect campaign data with custom URLs. | manualCampaignName |
| Manual Creative Format | The manual Creative Format that led to the key event. Identifies the creative format used in the ad. Populated byutm_creative_formatURL parameter. | manualCreativeFormat |
| Manual Marketing Tactic | The manual Marketing Tactic that led to the key event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated byutm_marketing_tacticURL parameter. | manualMarketingTactic |
| Manual Medium | The manual Medium that led to the key event. The marketing medium used in the referral. For example,cpc. Populated byutm_mediumURL parameter. | manualMedium |
| Manual Source | The manual Source that led to the key event. The referrer. Populated byutm_sourceURL parameter. | manualSource |
| Manual Source Medium | The manual Source Medium that led to the key event. A combination of the source and medium. | manualSourceMedium |
| Manual Source Platform | The manual Source Platform that led to the key event. The platform responsible for directing traffic to a given Analytics property. Populated byutm_source_platformURL parameter. | manualSourcePlatform |
| Manual Term | The term attributed to the key event. Populated by the utm_term parameter. | manualTerm |
| Medium | The medium attributed to the key event. | medium |
| Method | The method by which an event was triggered. Populated by the event parametermethod. | method |
| Minute | The two-digit minute of the hour that the event was logged. This field ranges from 0-59 and is reported in your property’s timezone. | minute |
| Mobile Device Branding | Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile). | mobileDeviceBranding |
| Mobile Device Marketing Name | The branded device name (examples: Galaxy S10 or P30 Pro). | mobileDeviceMarketingName |
| Mobile Device Model | The mobile device model name (examples: iPhone X or SM-G950F). | mobileDeviceModel |
| Monthly Breakdown | The month of the event, a two digit integer from 01 to 12. | month |
| New Vs Returning | New users have 0 previous sessions, and returning users have 1 or more previous sessions. This field returns two values:neworreturning. | newVsReturning |
| Nth Day | The number of days since the start of the date range. | nthDay |
| Nth Hour | The number of hours since the start of the date range. The starting hour is 0000. | nthHour |
| Nth Minute | The number of minutes since the start of the date range. The starting minute is 0000. | nthMinute |
| Nth Month | The number of months since the start of a date range. The starting month is 0000. | nthMonth |
| Nth Week | A number representing the number of weeks since the start of a date range. | nthWeek |
| Nth Year | The number of years since the start of the date range. The starting year is 0000. | nthYear |
| Operating System | The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android. | operatingSystem |
| Operating System Version | The operating system versions used by visitors to your website or app. For example, Android 10’s version is 10, and iOS 13.5.1’s version is 13.5.1. | operatingSystemVersion |
| Operating System With Version | The operating system and version. For example, Android 10 or Windows 7. | operatingSystemWithVersion |
| Order Coupon | Code for the order-level coupon. | orderCoupon |
| Outbound | Returnstrueif the link led to a site that is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameteroutbound. | outbound |
| Page Location | The protocol, hostname, page path, and query string for web pages visited; for example, the Page Location portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter page_location. | pageLocation |
| Page Path | The portion of the URL between the hostname and query string for web pages visited; for example, the Page Path portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us. | pagePath |
| Page Path Plus Query String | The portion of the URL following the hostname for web pages visited; for example, the Page Path Plus Query String portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true. | pagePathPlusQueryString |
| Page Referrer | The full referring URL including the hostname and path. This referring URL is the user’s previous URL and can be this website’s domain or other domains. Populated by the event parameterpage_referrer. | pageReferrer |
| Page Title | The web page titles used on your site. | pageTitle |
| Percent Scrolled | The percentage down the page that the user has scrolled (for example,90). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameterpercent_scrolled. | percentScrolled |
| Platform | The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream’s type in a report, use both platform and streamId. | platform |
| Platform Device Category | The platform and type of device on which your website or mobile app ran. (example: Android / mobile) | platformDeviceCategory |
| Primary Channel Group | The primary channel group attributed to the key event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property’s data in alignment with channel grouping over time. To learn more, seeCustom channel groups. | primaryChannelGroup |
| Region | The geographic region from which the user activity originated, derived from their IP address. | region |
| Sa360Ad Group Id | The SA360 Ad Group ID that led to the key event. Identifies the SA360 ad group. | sa360AdGroupId |
| Sa360Ad Group Name | The SA360 Ad Group Name that led to the key event. SA360 Ad groups contain ads and keywords that relate to each other. | sa360AdGroupName |
| Sa360Campaign Id | The SA360 Campaign ID that led to the key event. Identifies the SA360 campaign. | sa360CampaignId |
| Sa360Campaign Name | The SA360 Campaign Name that led to the key event. A SA360 campaign lets you organize your ads and define a goal for your advertising. | sa360CampaignName |
| Sa360Creative Format | The SA360 Creative Format that led to the key event. The creative format is the specific layout or design of the advertisement used in a campaign. | sa360CreativeFormat |
| Sa360Engine Account Id | The SA360 Engine Account ID that led to the key event. Identifies the SA360 engine account. | sa360EngineAccountId |
| Sa360Engine Account Name | The SA360 Engine Account Name that led to the key event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. | sa360EngineAccountName |
| Sa360Engine Account Type | The SA360 Engine Account Type that led to the key event. The type of engine used by the search engine account. | sa360EngineAccountType |
| Sa360Keyword Text | The SA360 Keyword Text that led to the key event. The keywords that matched the search query. | sa360KeywordText |
| Sa360Manager Account Id | The SA360 Manager Account ID that led to the key event. Identifies the SA360 manager account. | sa360ManagerAccountId |
| Sa360Manager Account Name | The SA360 Manager Account Name that led to the key event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts. | sa360ManagerAccountName |
| Sa360Medium | The SA360 Medium that led to the key event. The payment mode used in ad buying. For example,cpc. | sa360Medium |
| Sa360Query | The SA360 Query that led to the key event. The search query typed by the user. | sa360Query |
| Sa360Source | The SA360 Source that led to the key event. The search query happened on this site. | sa360Source |
| Sa360Source Medium | The SA360 Source Medium that led to the key event. A combination of the source and medium. | sa360SourceMedium |
| Screen Resolution | The screen resolution of the user’s monitor. For example, 1920x1080. | screenResolution |
| Search Term | The term searched by the user. For example if the user visits/some-page.html?q=some-term, this field returnssome-term. Automatically populated if Enhanced Measurement is enabled. Populated by the event parametersearch_term. | searchTerm |
| Session Campaign Id | The marketing campaign ID for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. | sessionCampaignId |
| Session Campaign Name | The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. | sessionCampaignName |
| Session Cm360Account Id | The CM360 Account ID that led to the session. Identifies the CM360 account. | sessionCm360AccountId |
| Session Cm360Account Name | The CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles. | sessionCm360AccountName |
| Session Cm360Advertiser Id | The CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser. | sessionCm360AdvertiserId |
| Session Cm360Advertiser Name | The CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings. | sessionCm360AdvertiserName |
| Session Cm360Campaign Id | The CM360 Campaign ID that led to the session. Identifies the CM360 campaign. | sessionCm360CampaignId |
| Session Cm360Campaign Name | The CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties. | sessionCm360CampaignName |
| Session Cm360Creative Format | The CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types. | sessionCm360CreativeFormat |
| Session Cm360Creative Id | The CM360 Creative ID that led to the session. Identifies a CM360 creative. | sessionCm360CreativeId |
| Session Cm360Creative Name | The CM360 Creative Name that led to the session. The name given to a CM360 creative. | sessionCm360CreativeName |
| Session Cm360Creative Type | The CM360 Creative Type that led to the session. A category of CM360 creatives like ‘Display’ or ‘Tracking’. To learn more, seemanage creatives | sessionCm360CreativeType |
| Session Cm360Creative Type Id | The CM360 Creative Type ID that led to the session. Identifies a CM360 creative type. | sessionCm360CreativeTypeId |
| Session Cm360Creative Version | The CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one. | sessionCm360CreativeVersion |
| Session Cm360Medium | The CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure. | sessionCm360Medium |
| Session Cm360Placement Cost Structure | The CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example ‘CPM’. | sessionCm360PlacementCostStructure |
| Session Cm360Placement Id | The CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears. | sessionCm360PlacementId |
| Session Cm360Placement Name | The CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears. | sessionCm360PlacementName |
| Session Cm360Rendering Id | The CM360 Rendering ID that led to the session. Identifies a CM360 creative. | sessionCm360RenderingId |
| Session Cm360Site Id | The CM360 Site ID that led to the session. Identifies a CM360 site. | sessionCm360SiteId |
| Session Cm360Site Name | The CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased. | sessionCm360SiteName |
| Session Cm360Source | The CM360 Source that led to the session. The CM360 source is also referred to as the site name. | sessionCm360Source |
| Session Cm360Source Medium | The CM360 Source Medium that led to the session. A combination of the source and medium. | sessionCm360SourceMedium |
| Session Default Channel Group | The session’s default channel group is based primarily on source and medium. An enumeration which includesDirect,Organic Search,Paid Social,Organic Social,Email,Affiliates,Referral,Paid Search,Video, andDisplay. | sessionDefaultChannelGroup |
| Session Dv360Advertiser Id | The DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser. | sessionDv360AdvertiserId |
| Session Dv360Advertiser Name | The DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns. | sessionDv360AdvertiserName |
| Session Dv360Campaign Id | The DV360 Campaign ID that led to the session. Identifies the DV360 campaign. | sessionDv360CampaignId |
| Session Dv360Campaign Name | The DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal. | sessionDv360CampaignName |
| Session Dv360Creative Format | The DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native. | sessionDv360CreativeFormat |
| Session Dv360Creative Id | The DV360 Creative ID that led to the session. Identifies the DV360 creative. | sessionDv360CreativeId |
| Session Dv360Creative Name | The DV360 Creative Name that led to the session. The name given to a DV360 creative. | sessionDv360CreativeName |
| Session Dv360Exchange Id | The DV360 Exchange ID that led to the session. Identifies the DV360 exchange. | sessionDv360ExchangeId |
| Session Dv360Exchange Name | The DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, seemanaging exchanges. | sessionDv360ExchangeName |
| Session Dv360Insertion Order Id | The DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order. | sessionDv360InsertionOrderId |
| Session Dv360Insertion Order Name | The DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign. | sessionDv360InsertionOrderName |
| Session Dv360Line Item Id | The DV360 Line Item ID that led to the session. Identifies the DV360 line item. | sessionDv360LineItemId |
| Session Dv360Line Item Name | The DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources. | sessionDv360LineItemName |
| Session Dv360Medium | The DV360 Medium that led to the session. The billable outcome of the insertion order. For example,cpm. | sessionDv360Medium |
| Session Dv360Partner Id | The DV360 Partner ID that led to the session. Identifies the DV360 partner. | sessionDv360PartnerId |
| Session Dv360Partner Name | The DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers. | sessionDv360PartnerName |
| Session Dv360Source | The DV360 Source that led to the session. The DV360 site name where your ad was displayed. | sessionDv360Source |
| Session Dv360Source Medium | The DV360 Source Medium that led to the session. A combination of the source and medium. | sessionDv360SourceMedium |
| Session Google Ads Account Name | The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API. | sessionGoogleAdsAccountName |
| Session Google Ads Ad Group Id | The Ad Group Id in Google Ads for a session. | sessionGoogleAdsAdGroupId |
| Session Google Ads Ad Group Name | The Ad Group Name in Google Ads for a session. | sessionGoogleAdsAdGroupName |
| Session Google Ads Ad Network Type | The advertising network that led to the session. An enumeration which includesGoogle search,Search partners,Google Display Network,Youtube Search,Youtube Videos,Cross-network,Social, and(universal campaign). | sessionGoogleAdsAdNetworkType |
| Session Google Ads Campaign Id | The Campaign ID for the Google Ads Campaign that led to this session. | sessionGoogleAdsCampaignId |
| Session Google Ads Campaign Name | The Campaign name for the Google Ads Campaign that led to this session. | sessionGoogleAdsCampaignName |
| Session Google Ads Campaign Type | The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, seeChoose the right campaign type. | sessionGoogleAdsCampaignType |
| Session Google Ads Creative Id | The ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads. | sessionGoogleAdsCreativeId |
| Session Google Ads Customer Id | The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts. | sessionGoogleAdsCustomerId |
| Session Google Ads Keyword | The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, seeKeywords: Definition. | sessionGoogleAdsKeyword |
| Session Google Ads Query | The search query that led to the session. | sessionGoogleAdsQuery |
| Session Manual Ad Content | The ad content that led to a session. Populated by the utm_content parameter. | sessionManualAdContent |
| Session Manual Campaign Id | The manual Campaign ID that led to the session. Identifies the manual campaign. Populated byutm_idURL parameter. | sessionManualCampaignId |
| Session Manual Campaign Name | The manual Campaign Name that led to the session. The name of the manual campaign. Populated byutm_campaignURL parameter. To learn more, seeCollect campaign data with custom URLs. | sessionManualCampaignName |
| Session Manual Creative Format | The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated byutm_creative_formatURL parameter. | sessionManualCreativeFormat |
| Session Manual Marketing Tactic | The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated byutm_marketing_tacticURL parameter. | sessionManualMarketingTactic |
| Session Manual Medium | The manual Medium that led to the session. The marketing medium used in the referral. For example,cpc. Populated byutm_mediumURL parameter. | sessionManualMedium |
| Session Manual Source | The manual Source that led to the session. The referrer. Populated byutm_sourceURL parameter. | sessionManualSource |
| Session Manual Source Medium | The manual Source Medium that led to the session. A combination of the source and medium. | sessionManualSourceMedium |
| Session Manual Source Platform | The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated byutm_source_platformURL parameter. | sessionManualSourcePlatform |
| Session Manual Term | The term that led to a session. Populated by the utm_term parameter. | sessionManualTerm |
| Session Medium | The medium that initiated a session on your website or app. | sessionMedium |
| Session Primary Channel Group | The primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property’s data in alignment with channel grouping over time. To learn more, seeCustom channel groups. | sessionPrimaryChannelGroup |
| Session Sa360Ad Group Id | The SA360 Ad Group ID that led to the session. Identifies the SA360 ad group. | sessionSa360AdGroupId |
| Session Sa360Ad Group Name | The SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other. | sessionSa360AdGroupName |
| Session Sa360Campaign Id | The SA360 Campaign ID that led to the session. Identifies the SA360 campaign. | sessionSa360CampaignId |
| Session Sa360Campaign Name | The SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising. | sessionSa360CampaignName |
| Session Sa360Creative Format | The SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign. | sessionSa360CreativeFormat |
| Session Sa360Engine Account Id | The SA360 Engine Account ID that led to the session. Identifies the SA360 engine account. | sessionSa360EngineAccountId |
| Session Sa360Engine Account Name | The SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. | sessionSa360EngineAccountName |
| Session Sa360Engine Account Type | The SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example,google ads,bing, orbaidu. | sessionSa360EngineAccountType |
| Session Sa360Keyword | The SA360 Keyword Text that led to the session. The keywords that matched the search query. | sessionSa360Keyword |
| Session Sa360Manager Account Id | The SA360 Manager Account ID that led to the session. Identifies the SA360 manager account. | sessionSa360ManagerAccountId |
| Session Sa360Manager Account Name | The SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts. | sessionSa360ManagerAccountName |
| Session Sa360Medium | The SA360 Medium that led to the session. The payment mode used in ad buying. For example,cpc. | sessionSa360Medium |
| Session Sa360Query | The SA360 Query that led to the session. The search query typed by the user. | sessionSa360Query |
| Session Sa360Source | The SA360 Source that led to the session. The search query happened on this site. | sessionSa360Source |
| Session Sa360Source Medium | The SA360 Source Medium that led to the session. A combination of the source and medium. | sessionSa360SourceMedium |
| Session Source | The source that initiated a session on your website or app. | sessionSource |
| Session Source Medium | The combined values of the fieldssessionSourceandsessionMedium. | sessionSourceMedium |
| Session Source Platform | The source platform of the session’s campaign. Don’t depend on this field returningManualfor traffic that uses UTMs; this field will update from returningManualto returning(not set)for an upcoming feature launch. | sessionSourcePlatform |
| Shipping Tier | The shipping tier selected for delivery of the purchased item. For example,Ground,Air, orNext-day. Populated by theshipping_tierevent parameter. | shippingTier |
| Signed In With User Id | The stringyesif the user signed in with the User-ID feature. To learn more about User-ID, seeMeasure activity across platforms with User-ID. | signedInWithUserId |
| Source | The source attributed to the key event. | source |
| Source Medium | The combined values of the fieldssourceandmedium. | sourceMedium |
| Source Platform | The source platform of the key event’s campaign. Don’t depend on this field returningManualfor traffic that uses UTMs; this field will update from returningManualto returning(not set)for an upcoming feature launch. | sourcePlatform |
| State (US Only) | Split reports by impression location (US states). | Adriel-side |
| Stream Id | The numeric data stream identifier for your app or website. | streamId |
| Stream Name | The data stream name for your app or website. | streamName |
| Test Data Filter Id | The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, seeData filters. | testDataFilterId |
| Test Data Filter Name | The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, seeData filters. | testDataFilterName |
| Transaction Id | The ID of the ecommerce transaction. | transactionId |
| Unified Page Path Screen | The page path (web) or screen class (app) on which the event was logged. | unifiedPagePathScreen |
| Unified Page Screen | The page path and query string (web) or screen class (app) on which the event was logged. | unifiedPageScreen |
| Unified Screen Class | The page title (web) or screen class (app) on which the event was logged. | unifiedScreenClass |
| Unified Screen Name | The page title (web) or screen name (app) on which the event was logged. | unifiedScreenName |
| User Age Bracket | User age brackets. | userAgeBracket |
| User Gender | User gender. | userGender |
| Video Provider | The source of the video (for example,youtube). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parametervideo_provider. | videoProvider |
| Video Title | The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parametervideo_title. | videoTitle |
| Video Url | The URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parametervideo_url. | videoUrl |
| Virtual Currency Name | The name of a virtual currency with which the user is interacting. Such as spending or purchasing gems in a game. Populated by thevirtual_currency_nameevent parameter. | virtualCurrencyName |
| Visible | Returnstrueif the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parametervisible. | visible |
| Weekly Breakdown (Start: Mon) | The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days. | week |
| Year Month | The combined values of year and month. Example values include 202212 or 202301. | yearMonth |
| Year Week | The combined values of year and week. Example values include 202253 or 202301. | yearWeek |
| Yearly Breakdown | The four-digit year of the event. For example, 2020 or 2024. | year |
