Data reference - Adriel Knowledge Base

Introduction

Google Ads is Google’s paid advertising platform, spanning Search, Display, YouTube, Shopping, Discovery, Performance Max, App, Local Services, Hotel, and other campaign types. Advertisers run paid campaigns through Google Ads Manager, and the connector imports the resulting architecture and performance data via the Google Ads API (GAQL, v23). As a marketing connector, metrics, breakdowns, and currencies are standardized so widgets can aggregate across sources without additional configuration. To connect this data source, see How to connect Google Ads to Adriel.

Data refresh strategy

Architecture data

Architecture covers ad accounts, campaigns, ad sets (ad groups), ads, and keywords. It refreshes every 4 hours, on the hour (UTC). Only campaigns created within the last 3 years are imported when the data source is first connected; campaigns created before that window are not back-filled.

Reports data

Reports include daily performance for ad accounts, campaigns, ad sets, ads, and keywords. Real-time. Report data is fetched from Google on demand when a dashboard loads, so the latest values are always visible. On top of that, scheduled cache refreshes keep historical data consistent across multiple time windows. Refresh schedule. Reports refresh on three overlapping schedules:

11:40 PM and 6:40 AM UTC daily — syncs the last 3 days for ad account, campaign, ad set, and ad
5:00 PM UTC daily — syncs the last 30 days for ad account, campaign, ad set, and ad
7:30 AM UTC on the 1st and 15th of each month — syncs the last 90 days for ad account, campaign, ad set, and ad

Architecture levels

Ad account → Campaign → Ad set (ad group) → Ad → Keyword → Search term Performance Max campaigns replace the ad set / ad tier with an asset group → asset structure.

Date range limits

Breakdown	Max range
Daily	93 days
Weekly	1 year
Monthly	2 years

Metrics

How to read the API Key columnCode style like metrics.clicks is the literal Google Ads API field name. Italic text describes how a value is produced when it doesn’t map cleanly to a single API field (Adriel-computed rates, cross-connector fallbacks, or aggregated values).

Reach & impressions

Metric	Description	Data type	API Key
Impressions	Total times the ads were displayed, regardless of interaction.	Number	`metrics.impressions`
Reach	Unique users who saw the ad at least once.	Number	Estimated from impressions and frequency
Frequency	Average times each reached user saw the ad (impressions ÷ reach).	Ratio	Adriel-computed

Click performance

Metric	Description	Data type	API Key
Clicks (all)	Total clicks, including link, social, carousel, and other interactions.	Number	`metrics.clicks`
Link clicks	Clicks on the ad’s link.	Number	`metrics.clicks`
CTR	Click-through rate (clicks ÷ impressions).	Percentage	Adriel-computed

Cost & spend

Metric	Description	Data type	API Key
Ad spend	Total amount spent during the reporting period.	Currency	`metrics.costMicros` (divided by 1,000,000)
CPM	Cost per thousand impressions.	Currency	`metrics.averageCpm`
CPC	Cost per click.	Currency	`metrics.averageCpc`
CPA	Cost per conversion (spend ÷ conversions).	Currency	Adriel-computed
CPR	Cost per result — spend divided by the resolved Result count.	Currency	Adriel-computed
Cost Per Conversion	Google-reported cost per primary conversion.	Currency	`metrics.costPerConversion`
Cost Per All Conversions	Google-reported cost per any recorded conversion (primary + secondary).	Currency	`metrics.costPerAllConversions`

Currency conversionEach ad account’s currency comes from its Google Ads settings. When an ad account’s currency differs from the workspace currency, costs are automatically converted using the current day’s exchange rate.

Engagement

Metric	Description	Data type	API Key
Engagement	Any user interaction with the ad — clicks, reactions, shares, etc.	Number	`metrics.engagements`
Engagement Rate	Engagements as a share of impressions.	Percentage	`metrics.engagementRate`
Post engagement / reactions / comments / shares / saves	Included for cross-connector consistency; Google Ads does not natively track post-style engagement, so these surface zero for Google campaigns.	Number	Not natively tracked by Google Ads

Video performance

Metric	Description	Data type	API Key
Video impressions	Times video creatives started displaying.	Number	`metrics.impressions` (filtered to video campaigns)
Video play	Any play of the video, regardless of duration.	Number	Aggregated from video engagement events
Views	Aggregated count of qualified video views.	Number	`metrics.engagements`
2s / 3s / 6s / 15s / 30s video plays	Plays lasting at least the given number of continuous seconds.	Number	Aggregated internally
Thru plays	Video viewed to ≥97% or 15 seconds, whichever comes first.	Number	Aggregated internally
Video played to 25% / 50% / 75% / 100% (Views)	Plays reaching each completion threshold.	Number	`metrics.videoQuartileP25Rate` / `_P50_` / `_P75_` / `_P100_` (rate × impressions)
Video played to 25% / 50% / 75% / 100% (%)	Each quartile as a rate over video impressions.	Percentage	Adriel-computed
View rate	Video views ÷ video impressions.	Percentage	Adriel-computed
CPV	Cost per video view (spend ÷ views).	Currency	Adriel-computed
Average CPV	Google-reported average cost per view.	Currency	`metrics.averageCpv`
Average CPE	Google-reported average cost per engagement.	Currency	`metrics.averageCpe`

Video metrics at the ad-account levelGoogle’s API does not allow video quartile metrics to be queried at the ad-account level. When a video metric is requested at account level, the query is automatically promoted to campaign level and results are aggregated.

Conversion performance

Metric	Description	Data type	API Key
Conversions	Attributed actions matching the defined primary conversion events. Defaults to “Purchase” when no specific event is set.	Number	`metrics.conversions`
All conversions (Google)	Count of every conversion action recorded — primary plus secondary goals.	Number	`metrics.allConversions`
Conversion value	Monetary value of attributed conversions.	Currency	`metrics.conversionsValue`
All conversions value	Monetary value of all conversions (primary + secondary).	Currency	`metrics.allConversionsValue`
Revenue	Alias for conversion value — monetary value of attributed conversions.	Currency	`metrics.conversionsValue`
ROAS	Return on ad spend (conversion value ÷ spend).	Ratio	Adriel-computed
CVR	Conversion rate (conversions ÷ clicks × 100%).	Percentage	Adriel-computed
Conversions From Interactions Rate	Google-reported conversion rate over interactions.	Percentage	`metrics.conversionsFromInteractionsRate`
All Conversions From Interactions Rate	Google-reported all-conversions rate over interactions.	Percentage	`metrics.allConversionsFromInteractionsRate`
Value Per Conversion	Average value per primary conversion.	Currency	`metrics.valuePerConversion`
Value Per All Conversions	Average value per any conversion.	Currency	`metrics.valuePerAllConversions`
Conversions Value Per Cost	Conversion value divided by cost.	Ratio	`metrics.conversionsValuePerCost`
All Conversions Value Per Cost	All-conversions value divided by cost.	Ratio	`metrics.allConversionsValuePerCost`
Conversions By Conversion Date	Conversions counted by the date the conversion occurred (not the click date).	Number	`metrics.conversionsByConversionDate`
All Conversions By Conversion Date	All conversions counted by the conversion date.	Number	`metrics.allConversionsByConversionDate`
Conversions Value By Conversion Date	Conversion value counted by the conversion date.	Currency	`metrics.conversionsValueByConversionDate`
All Conversions Value By Conversion Date	All-conversions value counted by the conversion date.	Currency	`metrics.allConversionsValueByConversionDate`
Interactions	Total user interactions with the ad (Google’s superset of clicks).	Number	`metrics.interactions`
Interaction Rate	Interactions as a share of impressions.	Percentage	`metrics.interactionRate`
Interaction Event Types	Array of interaction event types recorded.	Array	`metrics.interactionEventTypes`
Orders	Shopping / commerce order count.	Number	`metrics.orders`
View Through Conversions	Conversions attributed to ad views (no click).	Number	`metrics.viewThroughConversions`

Conversions vs. All conversions“Conversions” reflects only conversion actions flagged as primary in the Google Ads setup. “All conversions” includes every conversion action, primary or secondary. Two different numbers appearing in different widgets usually means each is using a different one of these.

Custom conversion events

Each conversion action configured in the Google Ads account is automatically imported. For every imported event, these metrics are auto-generated:

Pattern	Description	Data type	API Key
`Google Ads: [event_name]`	Count of that event.	Number	Resolved from the event name in the Google Ads setup
`Google Ads: [event_name]: Conversion value`	Monetary value attributed to that event.	Currency	Resolved
`Google Ads: [event_name]: CPA`	Cost per action (spend ÷ count).	Currency	Adriel-computed
`Google Ads: [event_name]: ROAS`	Return on ad spend (value ÷ spend).	Ratio	Adriel-computed
`Google Ads: [event_name]: CVR`	Conversion rate (count ÷ clicks × 100%).	Percentage	Adriel-computed

Custom event metrics only appear in dashboards when the underlying event is active in the Google Ads account. Account-level KPI variants also exist for the standard reporting categories: Conversions: ROAS / CPA / CVR, Conversions (All Conv): ROAS / CPA / CVR, Interactions: CPA / CVR, Orders: CPA / CVR, View Through Conversions: CPA / CVR.

Auction insights

Metric	Description	Data type	API Key
Search Impression Share	Share of eligible impressions actually received on Search.	Percentage	`metrics.searchImpressionShare`
Search Top Impression Share	Share of top-of-page impressions received on Search.	Percentage	`metrics.searchTopImpressionShare`
Search Absolute Top Impression Share	Share of absolute-top impressions received on Search.	Percentage	`metrics.searchAbsoluteTopImpressionShare`
Search Budget Lost Impression Share	Search impressions lost to budget.	Percentage	`metrics.searchBudgetLostImpressionShare`
Search Budget Lost Top Impression Share	Search top impressions lost to budget.	Percentage	`metrics.searchBudgetLostTopImpressionShare`
Search Budget Lost Absolute Top Impression Share	Search absolute-top impressions lost to budget.	Percentage	`metrics.searchBudgetLostAbsoluteTopImpressionShare`
Search Rank Lost Impression Share	Search impressions lost to ad rank.	Percentage	`metrics.searchRankLostImpressionShare`
Search Rank Lost Top Impression Share	Search top impressions lost to ad rank.	Percentage	`metrics.searchRankLostTopImpressionShare`
Search Rank Lost Absolute Top Impression Share	Search absolute-top impressions lost to ad rank.	Percentage	`metrics.searchRankLostAbsoluteTopImpressionShare`
Search Click Share	Clicks received divided by estimated eligible clicks on Search.	Percentage	`metrics.searchClickShare`
Search Exact Match Impression Share	Share of exact-match search impressions received.	Percentage	`metrics.searchExactMatchImpressionShare`
Content Impression Share	Share of eligible impressions received on Display / Content.	Percentage	`metrics.contentImpressionShare`
Content Budget Lost Impression Share	Display impressions lost to budget.	Percentage	`metrics.contentBudgetLostImpressionShare`
Content Rank Lost Impression Share	Display impressions lost to ad rank.	Percentage	`metrics.contentRankLostImpressionShare`
Top Impression Percentage	Percentage of impressions shown in a top position.	Percentage	`metrics.topImpressionPercentage`
Absolute Top Impression Percentage	Percentage of impressions shown in the absolute-top position.	Percentage	`metrics.absoluteTopImpressionPercentage`

Cross-device conversions

Metric	Description	Data type	API Key
Cross Device Conversions	Conversions that started on one device and completed on another.	Number	`metrics.crossDeviceConversions`
Cross Device Conversions Value Micros	Monetary value of cross-device conversions (in micros).	Currency	`metrics.crossDeviceConversionsValueMicros`

Cross-sell & new customer

Metric	Description	Data type	API Key
Cross Sell Revenue Micros	Revenue from cross-sell (in micros).	Currency	`metrics.crossSellRevenueMicros`
Cross Sell Cost Of Goods Sold Micros	COGS from cross-sell (in micros).	Currency	`metrics.crossSellCostOfGoodsSoldMicros`
Cross Sell Gross Profit Micros	Gross profit from cross-sell (in micros).	Currency	`metrics.crossSellGrossProfitMicros`
Cross Sell Units Sold	Units sold from cross-sell.	Number	`metrics.crossSellUnitsSold`
New Customer Lifetime Value	Projected lifetime value of new customers acquired.	Currency	`metrics.newCustomerLifetimeValue`
All New Customer Lifetime Value	Projected lifetime value across all new-customer conversions.	Currency	`metrics.allNewCustomerLifetimeValue`
Average Order Value Micros	Average order value (in micros).	Currency	`metrics.averageOrderValueMicros`
Average Cart Size	Average number of items per order.	Number	`metrics.averageCartSize`

Active View (viewability)

Metric	Description	Data type	API Key
Active View Impressions	Impressions that met Active View’s viewable definition.	Number	`metrics.activeViewImpressions`
Active View Measurable Impressions	Impressions eligible for Active View measurement.	Number	`metrics.activeViewMeasurableImpressions`
Active View Measurable Cost (Micros)	Cost of measurable impressions (in micros).	Currency	`metrics.activeViewMeasurableCostMicros`
Active View Measurability	Share of impressions that were measurable.	Percentage	`metrics.activeViewMeasurability`
Active View Viewability	Share of measurable impressions that were viewable.	Percentage	`metrics.activeViewViewability`
Active View CPM	Average cost per thousand viewable impressions.	Currency	`metrics.activeViewCpm`

Phone & call conversions

Metric	Description	Data type	API Key
Phone Calls	Calls placed from call extensions.	Number	`metrics.phoneCalls`
Phone Impressions	Impressions of call extensions.	Number	`metrics.phoneImpressions`
Phone Through Rate	Phone calls divided by phone impressions.	Percentage	`metrics.phoneThroughRate`

Location asset conversions

Metric	Description	Data type	API Key
All Conversions From Click To Call	Conversions from click-to-call actions.	Number	`metrics.allConversionsFromClickToCall`
All Conversions From Directions	Conversions from directions requests.	Number	`metrics.allConversionsFromDirections`
All Conversions From Menu	Conversions from menu views.	Number	`metrics.allConversionsFromMenu`
All Conversions From Order	Conversions from order actions.	Number	`metrics.allConversionsFromOrder`
All Conversions From Other Engagement	Conversions from other engagement actions.	Number	`metrics.allConversionsFromOtherEngagement`
All Conversions From Store Visit	Conversions from store visits.	Number	`metrics.allConversionsFromStoreVisit`
All Conversions From Store Website	Conversions from store-website actions.	Number	`metrics.allConversionsFromStoreWebsite`
All Conversions From Location Asset [action]	Same as above, restricted to location-asset attribution. Available for click-to-call, directions, menu, order, other engagement, store visits, and website.	Number	`metrics.allConversionsFromLocationAsset*`
View Through Conversions From Location Asset [action]	View-through variant of the above.	Number	`metrics.viewThroughConversionsFromLocationAsset*`

Cost & revenue (raw micros)

Metric	Description	Data type	API Key
Cost Micros	Raw cost value from Google, in micros. Divide by 1,000,000 for currency amount.	Number	`metrics.costMicros`
Revenue Micros	Raw revenue value from Google, in micros.	Number	`metrics.revenueMicros`
Cost Of Goods Sold Micros	Raw COGS from Google, in micros.	Number	`metrics.costOfGoodsSoldMicros`
Gross Profit Micros	Raw gross profit from Google, in micros.	Number	`metrics.grossProfitMicros`
Gross Profit Margin	Gross profit divided by revenue.	Percentage	`metrics.grossProfitMargin`
Average Cost	Google-reported average cost.	Currency	`metrics.averageCost`

Budget & schedule

Metric	Description	Data type	API Key
Daily budget	Daily budget set on the campaign or ad set.	Currency	`budget.amountMicros` when `budget.period = DAILY`
Lifetime budget	Total budget allocated for the campaign’s lifetime.	Currency	`budget.amountMicros` when `budget.period ≠ DAILY`
Bid cap	Bid cap set on the ad set or campaign.	Currency	`adGroup.cpcBidMicros`
Starts	Campaign start date.	Date	`campaign.startDate`
Ends	Campaign end date.	Date	`campaign.endDate`
Days remaining	Days between today and campaign end.	Number	Adriel-computed (campaign.endDate − today)

UTM tracking

Metric	Description	Data type	API Key
UTM Source	Parsed `utm_source` parameter.	Text	Adriel-parsed from ad config and landing URL
UTM Medium	Parsed `utm_medium` parameter.	Text	Adriel-parsed
UTM Campaign	Parsed `utm_campaign` parameter.	Text	Adriel-parsed
UTM Content	Parsed `utm_content` parameter.	Text	Adriel-parsed
UTM Term	Parsed `utm_term` parameter.	Text	Adriel-parsed

Campaign structure metadata

Metric	Description	Data type	API Key
Ad account name	Name of the ad account.	Text	`customer.descriptiveName`
Ad account ID	Google-side customer identifier.	Text	`customer.id`
Campaign name	Campaign name.	Text	`campaign.name`
Campaign ID	Google-side campaign identifier.	Text	`campaign.id`
Ad set name	Ad set (ad group) name.	Text	`adGroup.name`
Ad set ID	Google-side ad group identifier.	Text	`adGroup.id`
Ad name	Ad name.	Text	`adGroupAd.ad.name` (or `creative.params.titles`)
Ad ID	Google-side ad identifier.	Text	`adGroupAd.ad.id`
Keyword name	Keyword text (Search campaigns only).	Text	`adGroupCriterion.keyword.text`
Status	Campaign / ad set / ad status.	Text	`campaign.status`, `adGroup.status`, `adGroupAd.status`
Channel	Campaign type — Search, Display, YouTube, Performance Max, Discovery, Shopping, Local, Hotel, and so on.	Text	`campaign.advertisingChannelType`, `advertisingChannelSubType`, `appCampaignSetting.appStore`
Channel ID	Internal channel identifier at each hierarchy level.	Text	`customer.id`, `campaign.id`, `adGroup.id`, `adGroupAd.ad.id`
Bid Strategy	Bid strategy set on the ad set or campaign.	Text	`campaign.biddingStrategyType`
Objective	Campaign objective — mapped from Google’s bidding strategy (LINK_CLICKS, APP_INSTALLS, CONVERSIONS, REACH, WATCH_VIDEO).	Text	`campaign.biddingStrategyType`
Currency	Ad account currency.	Text	`customer.currencyCode`
Creative type	Type of the ad creative (e.g. image, video, responsiveSearchAd).	Text	`adGroupAd.ad.type`
Creative URL	Destination URL of the ad.	URL	`adGroupAd.ad.displayUrl`, `adGroupAd.ad.finalUrls`
Creative image	Ad creative image; visually similar images are auto-clustered.	URL	Resolved from creative asset URLs
Asset group	Performance Max asset group.	Text	`assetGroupAsset.performanceLabel`

AI creative analysis

Metric	Description	Data type	API Key
AI aggregated text content	Adriel-derived text summary of the creative’s copy.	Text	Adriel-derived from creative assets
AI primary subject	Adriel-derived primary subject detected in the creative.	Text	Adriel-derived
AI dominant font	Adriel-detected dominant font used in the creative.	Text	Adriel-derived
AI product presence	Whether a product is detected in the creative.	Boolean	Adriel-derived

Result Indicator mapping

The “Result Indicator” metric reflects the action a campaign is optimized for. It’s resolved in this order:

If a campaign has a conversion goal (for example app installs, content views), the conversion goal is used.
Otherwise, the campaign marketing objective maps to a default indicator:

Marketing objective	Default Result Indicator
`APP_INSTALLS`, `MOBILE_APP_INSTALL`	`appInstall`
`CONVERSIONS`, `EVENT_RESPONSES`, `JOB_APPLICANT`, `OFFER_CLAIMS`, `OUTCOME_SALES`	Derived from conversion goal
`BRAND_AWARENESS`, `REACH`	`reach`
`VIDEO_VIEWS`	`videoViews`
`CREATIVE_ENGAGEMENT`, `ENGAGEMENT`, `POST_ENGAGEMENT`	`engagements`
`LEAD_GENERATION`	`lead`
`MESSAGES`	`messages`
`PLACE`	`impressions`

If neither applies, clicks is used as the default.

Breakdowns

Standard hierarchy

Breakdown	Description	API Key
Channel	Constant grouping label — for Google Ads this is always “google”. Used for cross-connector rollup.	Constant value
Ad account	Group by ad account.	`customer.id`
Campaign	Group by campaign.	`campaign.id`
Ad set	Group by ad set / ad group.	`adGroup.id`
Ad	Group by ad.	`adGroupAd.ad.id`
Keyword	Group by keyword (Search campaigns only).	`adGroupCriterion.keyword.text`
Search term	Group by the actual user search query (Search campaigns only).	Resolved from search term match data
Asset group	Performance Max asset group.	`assetGroupAsset.performanceLabel`

Demographics

Breakdown	Description	API Key
Age	Audience age bracket.	Resolved from Google’s audience segments
Gender	Audience gender.	Resolved from Google’s audience segments

Geographic

Breakdown	Description	API Key
Location	Cities or regions where impressions occurred.	Resolved from Google’s location segments
Store location	Physical store location, when available.	Resolved from Google’s location asset segments

Time & device

Breakdown	Description	API Key
Hour of day	1-hour blocks across the day.	Resolved from Google’s segment aggregation
Month	Month of the reporting period.	Resolved from Google’s segment aggregation

Creative content

Breakdown	Description	API Key
Creative headline	Group by creative headline.	`adGroupAd.ad.[AD_TYPE].headlines.text`
Creative description	Group by creative description text.	`adGroupAd.ad.[AD_TYPE].descriptions.text`
Ad label	Group by labels assigned to ads.	Resolved from ad-level label assignments

Performance Max

Breakdown	Description	API Key
Asset group signal	Performance Max asset group performance signal.	`assetGroupAsset.performanceLabel`

Overview & status

Breakdown	Description	API Key
Bid strategy	Group by bid strategy.	`campaign.biddingStrategyType`
Objective	Group by campaign objective.	`campaign.biddingStrategyType`
Currency	Group by ad account currency.	`customer.currencyCode`
Channel ID	Group by internal channel identifier at each hierarchy level.	`customer.id`, `campaign.id`, `adGroup.id`, `adGroupAd.ad.id`
Ad account timezone	Group by the ad account’s configured time zone.	`customer.timeZone`

Time & date grouping

Google’s API returns daily records; Adriel groups them into these views for reporting. All time-grouping breakdowns are Adriel-side aggregations of the same underlying daily data.

Breakdown	Description
Auto Time Breakdown	Automatically picks the best granularity for the date range.
Daily	Split reports by day.
Weekly (Start: Mon)	Split reports by ISO week, starting Monday.
Weekly (Start: Sun)	Split reports by week, starting Sunday.
Week Date Breakdown	Split by the start-date of each week.
Week Number Breakdown (W#)	Split by week number in the year.
Monthly	Split reports by calendar month.
Quarterly	Split reports by calendar quarter.
Yearly	Split reports by calendar year.

Creative analysis

Adriel post-processes ad creatives to generate these breakdowns.

Breakdown	Description
Creative image	Auto-clusters visually similar creative images.

UTM tracking

UTM values are parsed by Adriel, not returned by Google. Adriel reads the UTM query parameters from each ad’s configuration and landing URL and exposes them as both metrics (for rollup) and breakdowns (for grouping).

Breakdown	Description
UTM Source	Group by parsed `utm_source`.
UTM Medium	Group by parsed `utm_medium`.
UTM Campaign	Group by parsed `utm_campaign`.
UTM Content	Group by parsed `utm_content`.
UTM Term	Group by parsed `utm_term`.

Limitations

Based on the current connector, Google Ads has the following limits:

Campaign recency filter — only campaigns created within the last 3 years are imported when the data source is first connected; campaigns created before that window are not back-filled. Because Adriel caches data as it syncs, history accumulates from the connection date onward.
Ad-level PMax metrics unavailable — Performance Max campaigns do not expose metrics at the ad tier; reporting is available at the asset group and asset level (Google Ads Help — Performance Max asset reporting). Queries targeting ads that belong to PMax campaigns surface a GOOGLE_PMAX_AD_NO_METRICS warning (“Metrics are not available for Google PMax campaigns at the ads level (no metrics on assets).”). Query at asset-group or campaign level instead.
PMax with multiple breakdowns — mixing PMax data with more than one breakdown surfaces a GOOGLE_PMAX_DATA_NOT_AVAILABLE warning (“Google PMax campaign reports are not supported for this breakdown”). Campaign-level PMax metrics are not affected.
Video quartile metrics not available at account level — auto-promoted to campaign level and aggregated.
Search-only breakdowns — Keyword and Search term breakdowns only return data for Search campaigns.
Query truncation — when a query asks for more data than the connector can return in a single call, results are flagged with a dataTruncated warning on the widget. Narrow the date range, reduce the number of breakdowns, or query at a higher level (campaign instead of keyword) to resolve.
Google Local Services Ads is a separate connector — Local Services Ads requires its own connector setup, with a separate refresh schedule and limitations.

​Introduction

​Data refresh strategy

​Architecture data

​Reports data

​Architecture levels

​Date range limits

​Metrics

​Reach & impressions

​Click performance

​Cost & spend

​Engagement

​Video performance

​Conversion performance

​Custom conversion events

​Auction insights

​Cross-device conversions

​Cross-sell & new customer

​Active View (viewability)

​Phone & call conversions

​Location asset conversions

​Cost & revenue (raw micros)

​Budget & schedule

​UTM tracking

​Campaign structure metadata

​AI creative analysis

​Result Indicator mapping

​Breakdowns

​Standard hierarchy

​Demographics

​Geographic

​Time & device

​Creative content

​Performance Max

​Overview & status

​Time & date grouping

​Creative analysis

​UTM tracking

​Limitations

​API references

​See also

Introduction

Data refresh strategy

Architecture data

Reports data

Architecture levels

Date range limits

Metrics

Reach & impressions

Click performance

Cost & spend

Engagement

Video performance

Conversion performance

Custom conversion events

Auction insights

Cross-device conversions

Cross-sell & new customer

Active View (viewability)

Phone & call conversions

Location asset conversions

Cost & revenue (raw micros)

Budget & schedule

UTM tracking

Campaign structure metadata

AI creative analysis

Result Indicator mapping

Breakdowns

Standard hierarchy

Demographics

Geographic

Time & device

Creative content

Performance Max

Overview & status

Time & date grouping

Creative analysis

UTM tracking

Limitations

API references

See also