2026-10-30 — Metric additions
Creative Headline and Creative Description metrics show each ad’s text next to its performance. Two new metrics, Creative Headline and Creative Description, show the headline and description texts of each ad. To use them, add the Ad breakdown to a table, then select the metrics from Creative Attributes. When an ad has several texts, they appear in one cell separated by commas, and campaign and ad group rows show a dash (-). Unlike the existing Creative Headline and Creative Description breakdowns, which split performance by text, the metrics show the text in the same row as each ad’s performance. See Data reference for details.2026-08-05 — Breakdown addition
Ad Format Type splits reporting by the format an ad was served in. Google supports this segmentation for Video and Demand Gen campaigns only, and for assets only video assets are covered. Formats without segmentation support fall under Other, and Video TrueView for Action statistics under Unsegmented; Google advises against relying on either grouping for long-term decisions (AdFormatType reference).
Format values returned by the breakdown:
For the full breakdown list, see Data reference.