Release notes - Adriel Knowledge Base

2026-08-05 — Breakdown addition

Ad Format Type splits reporting by the format an ad was served in. Google supports this segmentation for Video and Demand Gen campaigns only, and for assets only video assets are covered. Formats without segmentation support fall under Other, and Video TrueView for Action statistics under Unsegmented; Google advises against relying on either grouping for long-term decisions (AdFormatType reference). Format values returned by the breakdown:

Format	Description
Audio	Audio ads.
Bumper	Non-skippable in-stream YouTube ads under 7 seconds.
In-feed	In-feed YouTube or image ads on feed surfaces, such as the Discover Feed or YouTube Home.
In-stream skippable	Skippable in-stream ads.
In-stream non-skippable	Non-skippable in-stream ads.
Masthead	Masthead ads.
Outstream	Outstream ads.
Pause	Image ads shown next to the static video frame when a viewer pauses an organic YouTube video on a TV screen. Demand Gen image ads served on the panel below or above a paused video report under In-feed instead.
Shorts	Vertical full-screen video or image ads on YouTube Shorts, including BrandConnect ads served as organic Shorts.
Text	The standard text ad format, currently used only for ads on the Search network.
Vertical ads booking link	A booking link call to action inside a vertical ad, such as a “Book Now” link on a hotel ad.
Vertical ads promotion	An ad promoting a specific entity within a vertical, such as a hotel ad in the Travel vertical on Search.
Other	Formats that don’t support format segmentation, such as experimental formats.
Unsegmented	Statistics from Video TrueView for Action campaigns.

For the full breakdown list, see Data reference.

​2026-08-05 — Breakdown addition

2026-08-05 — Breakdown addition