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Display & Video 360 (DV360) is Google’s enterprise programmatic advertising platform and the successor to DoubleClick Bid Manager. Connecting it brings advertiser, insertion order, line item, and creative performance into Adriel dashboards so DV360 can be compared alongside other demand-side platforms in cross-channel reports.

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Before you connect

The following are required:
  • A Google Display & Video 360 account. DV360 access is gated through Google’s enterprise sales and is not available to most advertisers; teams without an existing DV360 contract should consult their Google account team first.
  • A Google account with access to the DV360 partner and advertisers being connected.

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Connect Google Display & Video 360

1

Authorize a Google account

On the Data Sources page, search for Google Display & Video 360 and select it. Click Sign in with Google in the pop-up window, then select every requested permission check box and click Continue to grant Adriel read access to the account.
2

Select the partner and advertisers

On the data source settings, choose the Partner and the Advertisers to connect.
3

Choose YouTube Mode (optional)

Select YouTube Mode only for YouTube-focused reporting. By default, the ad set level maps to the DV360 insertion order and the ad level maps to the DV360 line item. With YouTube Mode selected, the ad set level maps to the DV360 YouTube Ad Group and the ad level maps to the DV360 YouTube Ad Group Ad.
4

Submit

Click Submit to complete the connection. The initial sync runs in the background and data can take up to one business day to appear.

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What gets imported

The connector pulls advertiser, insertion order, line item, and creative performance from the Display & Video 360 API at daily granularity in the advertiser’s reporting currency. Metrics include spend, impressions, clicks, viewable impressions, viewability rate, video starts, video completions, and total conversions, alongside derived rates such as CTR, CPM, and CPC. The DV360 partner → advertiser → insertion order → line item → creative hierarchy maps onto the standardized ad account → campaign → ad set → ad model. For the complete list of metrics, breakdowns, and hierarchy mapping, see the Google Display & Video 360 data reference.

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Troubleshooting

DV360 reports are generated asynchronously: a report job is created, polled until ready, then downloaded. Large backfills covering many advertisers and metrics can take several minutes per query.
Report data is served from daily snapshots. Uniqueness-based metrics such as reach and frequency apply within each daily snapshot rather than across them, so aggregating long ranges can overstate unique users. Compare shorter windows for accurate uniqueness.
DV360 is enterprise-only. Confirm that the workspace has DV360 enabled and that the authorizing Google account has access to the partner and advertisers.

Google Display & Video 360 data reference

Metrics, breakdowns, and hierarchy mapping for Google Display & Video 360.

Google Display & Video 360 FAQs

Common questions and expected behaviors for the DV360 data source.

How to connect Google DV360 Report

Import a pre-configured DV360 saved query as an offline report.

How to connect Google Search Ads 360

Connect Google’s enterprise search platform.