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This page answers common questions about the Instacart Ads data source, including behaviors that can look like errors. For setup, see How to connect Instacart Ads; for the full metric list, see the Instacart Ads data reference.

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Why did my numbers for the last few days change?

Instacart uses a 14-day attribution window and updates metrics within 24 hours (Instacart Ads Manager docs). As a result, the last few days can still change.

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Which time zone do Instacart Ads dates use?

Dates follow Pacific Time, the same as Instacart Ads Manager (Instacart Ads Manager docs).

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Why are my keyword totals lower than my campaign totals?

Sponsored Product keywords cover search placements only, so keyword totals can be lower than campaign totals.

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Why do Display and Video products show no spend, impressions, or clicks?

At the product level, Display and Video report sales and units only. Spend, impressions, and clicks are not available at that level.

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Which Instacart Ads metrics feed the cross-channel Revenue and ROAS?

Instacart Ads: Attributed Sales (linear) feeds the common Revenue and ROAS metrics, the same approach as Criteo Retail Media and Amazon. Units, last-touch, halo, and new-to-brand metrics stay Instacart-specific. See Instacart Ads-specific for the full list.

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How far back does Instacart Ads data go?

Adriel imports up to 2 years of data when the data source is first connected; because Adriel caches the data, the longer the data source stays connected, the more historical data is stored.

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How do I connect more than one ad account?

One connection covers one ad account and creates one data source. To connect another ad account, select it in Instacart Ads Manager, create an OAuth application for that account, and repeat the connection steps.

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How do I disconnect Instacart Ads?

The Instacart API has no revoke endpoint, so removing access takes two steps:
  1. Remove the data source in Adriel to stop syncing.
  2. Delete the OAuth application in Instacart Ads Manager under Settings → OAuth Applications to fully revoke access.

Instacart Ads data reference

Metrics, breakdowns, attribution, refresh, and limits for Instacart Ads.

How to connect Instacart Ads to Adriel

Create an OAuth application and connect the Instacart Ads data source.

Instacart Ads release notes

Recent updates and metric changes for the Instacart Ads data source.

Criteo Retail Media FAQs

Common questions for another retail media data source.