Instacart Ads is available as a data source. The data source reports on Sponsored Product, Display (including Shoppable Display), and Video ads through the official Instacart Ads API, at the campaign, ad group, keyword, and product (UPC) levels. A new connection backfills up to 2 years of data, and each connection covers one ad account. Instacart Ads: Attributed Sales (linear) feeds the common Revenue and ROAS metrics, while units, last-touch, halo, and new-to-brand metrics stay Instacart-specific. See How to connect to set it up and Data reference for the full metric list.
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