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Instagram Organic imports account-level and post-level performance for a connected Instagram Business or Professional account through the Meta Graph API. Connecting it brings feed posts, reels, and — under one login mode — stories into Adriel dashboards, alongside lifetime account signals such as follower count, profile views, and audience demographics.
The v1 Instagram Organic connector is deprecated. New connections use the v2 variant described here. Existing v1 widgets continue to function, but the connector is hidden from new-connection flows.

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Before you connect

The following are required:
  • An Instagram Business or Professional account. Personal and creator accounts without business tools are not supported by the Meta API.
  • An Instagram account linked to a Facebook Page, with the Admin role on that Page.
  • Permission to authorize third-party apps for the Instagram or Facebook account.
  • For story sync: Page administrator access with two-factor authentication enabled.
Two login modes are available. Facebook Login authorizes through a Facebook Page that has a linked Instagram Business or Professional account, and supports the full metric set including stories and reposts. Instagram Login authorizes the Instagram account directly, with a narrower metric set and no story sync.

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Connect Instagram Organic

1

Authorize access to the Instagram account

On the Data Sources page, search for Instagram Organic and select it. The flow redirects to Facebook Page settings. Click Continue as [account name] when the prompted account is the one to connect, choose the Business account(s) and Page(s) to connect (clicking Next at each step), grant all requested permissions, and click Done, then OK to return to the dashboard.
2

Choose the login mode

Choose Facebook Login when the Instagram account is linked to a Facebook Page and story sync or reposts are needed. Otherwise choose Instagram Login.
3

Select the Instagram account

On the data source settings, choose the Instagram account to connect. The list can contain one or several accounts depending on the connected Facebook Page. Under Facebook Login, confirm the story webhook subscription when prompted (requires Page admin access and 2FA).
4

Submit

Click Submit to complete the connection. The initial sync runs in the background — data can take up to one business day to appear.

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What gets imported

The connector imports account-level, post-level, and reel-level metrics at daily granularity, alongside lifetime follower counts and audience demographics. Story metrics import under Facebook Login only. Field availability varies by breakdown: post breakdowns exclude post delta metrics, and demographic breakdowns return only lifetime follower counts per bucket. For the complete list of metrics, breakdowns, and limits, see the Instagram Organic data reference.

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Troubleshooting

Personal and creator accounts without business tools cannot be accessed through the Meta Graph API. Convert the account to Business or Professional in Instagram settings, then reconnect.
Confirm that the authorizing account has access to the Facebook Page linked to the Instagram account, that the target Page has an Instagram account linked under Meta Business Suite → Page Settings → Linked Accounts, and that the Instagram account is a Professional (Business or Influencer) account.
Story webhooks fire only when the authorizing Page administrator has two-factor authentication enabled. Enable 2FA on the admin account and reauthorize the connection.
Only lifetime follower count is returned per demographic bucket. This is a Meta API constraint — post-level metrics cannot be broken down by audience demographics.
These metrics are available under Facebook Login only. Reconnect using Facebook Login when the Instagram account is linked to a Facebook Page.

Instagram Organic data reference

Metrics, breakdowns, and limits for Instagram Organic.

Instagram Organic FAQs

Common questions and expected behaviors for the Instagram Organic data source.

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