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LINE Ads is the advertising platform of LINE, the messaging app operated by LY Corporation that is dominant in Japan, Taiwan, and Thailand. Connecting it brings campaign performance across LINE feed, chat, discovery, and LINE-internal placements such as Sponsored Stickers and LINE Friends ads into Adriel dashboards, with metrics, breakdowns, and currencies normalized alongside other channels.

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Before you connect

The following are required:
  • A LINE Ads account.
  • The LINE Ads Group ID for the group to connect (format G00000000000).
  • API access enabled for the relevant Group. Contact the LINE account manager to activate this feature.
  • The API access key for the Group.
  • The API secret key for the Group.

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Connect LINE Ads

1

Retrieve the Group ID and API keys from LINE Ads

Log in to the LINE Ads account and open the Groups tab next to the Home tab. Copy the Group ID (format G00000000000). Click the group name in the list to open its page, then open Menu in the upper-left corner and go to Settings > Group settings. Copy the API access key and API secret key and save them in a secure location. If the secret key is not visible, click Regenerate your API secret key. Contact the LINE account manager if the API keys cannot be generated or enabled.
2

Enter the connection credentials

On the Data Sources page, search for LINE Ads and select it. Under Connection Settings, fill in the two required fields, then click Submit to proceed.
  • Access key: the access key retrieved from LINE Ads.
  • Secret key: the secret key retrieved from LINE Ads.
3

Select the group and ad account

Under Data Source Settings, fill in the two required fields.
  • Group ID: the Group ID retrieved from LINE Ads, in the format G00000000000.
  • Ad Account: select an ad account from the dropdown shown once the Group ID is filled in successfully.
4

Submit

Click Submit to complete the connection. Initial data availability can take up to one business day.

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What gets imported

The connector imports the campaign hierarchy (ad account → campaign → ad set → ad), daily performance metrics (spend, impressions, clicks, and derived rates), conversion metrics, and LINE-specific engagement metrics such as friend additions from Sponsored Stickers and LINE Friends ads. Demographic breakdowns by OS, age, gender, and location are available at the ad account level. For the complete list of metrics, breakdowns, and limits, see the LINE Ads data reference.

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Troubleshooting

Report data is cache-only and refreshes twice daily, at 10:00 PM UTC and 7:00 AM UTC. Live data is not fetched on dashboard load, so recent activity in the LINE Ads UI may not appear until the next scheduled refresh.
Signed requests use the stored access key and secret key. If the secret key is regenerated in the LINE Business admin console, the connection must be re-established with the new credential.
These breakdowns are returned by the LINE Business API only at the ad account level. Splitting them by campaign, ad set, or ad is not supported.
The initial backfill covers the last 730 days. Campaigns and reports outside this window are not imported.

LINE Ads data reference

Metrics, breakdowns, and limits for LINE Ads.

LINE Ads FAQs

Common questions and expected behaviors for the LINE Ads data source.

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