Data reference - Adriel Knowledge Base

Introduction

Mobon is a Korean display advertising platform for banner, native, and rich-media buys across the Mobon ad network. Mobon v3 is the current generation of the connector, replacing the legacy Mobon connector; it authenticates through the Mobon API Center with a user ID and password (rather than the legacy API key + Mobon ID), and uses a token-refresh flow managed automatically by the connector. As a marketing connector, Mobon v3 delivers a display-ads reporting shape — impressions, clicks, spend, CTR, CPC, CPA, conversions, sales, and ROAS — with each metric available as an overall total plus separate Mobile and Web variants. To connect this data source, see How to connect Mobon v3 to Adriel.

Data refresh strategy

Mobon v3 uses a daily cache. After the connection is created, historic daily data going back 1,825 days (5 years) is retrieved. Refresh schedule.

Every 5 hours at :00 UTC — the latest 30 days of data are refreshed.

Date range limits

Breakdown	Max range
Daily	93 days
Weekly	1 year
Historical (any breakdown)	5 years (1,825 days) from today

Metrics

Mobon v3 is a schema-flexible source. The fields below are the standard fields Adriel exposes; the exact fields you can report on depend on your Mobon v3 data. Data type uses Adriel’s vocabulary; API Key in code style is the literal source field; italic marks a value Adriel derives.

Mobile / Web variants. Mobon v3 reports most performance metrics three ways — overall, mobile-only, and web-only. Each variant appears as its own row in the table below.

Mobon v3 fields

Metric	Description	Data type	API Key
Browser Session Conversion Count	Conversions attributed to browser sessions.	Number	`browserSessionConvCnt`
Browser Session Conversion Count - Mobile	Conversions attributed to browser sessions on mobile placements.	Number	`browserSessionConvCntMobile`
Browser Session Conversion Count - Web	Conversions attributed to browser sessions on web placements.	Number	`browserSessionConvCntWeb`
Browser Session Sales	Revenue attributed to browser sessions.	Number	`browserSessionSales`
Click Rate	Click-through rate reported by Mobon.	Percentage	`clickRate`
Clicks	Clicks on your ads.	Number	`clickCnt`
Conversion Count	Conversions attributed to your ads.	Number	`convCnt`
Conversion Rate	Percentage of clicks that resulted in conversions.	Percentage	`convRate`
CPA	Average advertising cost for each conversion.	Number	`coCon`
CPC	Average advertising cost for each click.	Number	`cpc`
Date	Date for the reported statistics row.	Date	`statsDttm`
Direct Conversion Count	Conversions attributed directly to your ads.	Number	`directConvCnt`
Direct Mobile Conversion Count	Conversions attributed directly to mobile ads.	Number	`directConvCntMobile`
Direct Sales	Revenue attributed directly to your ads.	Number	`directSales`
Direct Web Conversion Count	Conversions attributed directly to web ads.	Number	`directConvCntWeb`
End Date	End date of the reported period.	Date	`endStatsDttm`
Expended Amount	Advertising spend reported by Mobon.	Number	`advrtsAmt`
Format Date	Date key returned for the reported period.	Date	`statsDttmDate`
Mobile Browser Session Sales	Revenue attributed to browser sessions on mobile placements.	Number	`browserSessionSalesMobile`
Mobile Click Rate	Click-through rate for mobile placements.	Percentage	`clickRateMobile`
Mobile Clicks	Clicks on your mobile ads.	Number	`clickCntMobile`
Mobile Conversion Count	Conversions attributed to mobile placements.	Number	`convCntMobile`
Mobile Conversion Rate	Percentage of mobile clicks that resulted in conversions.	Percentage	`convRateMobile`
Mobile CPA	Average advertising cost for each mobile conversion.	Number	`coConMobile`
Mobile CPC	Average advertising cost for each mobile click.	Number	`cpcMobile`
Mobile Direct Sales	Revenue attributed directly to mobile ads.	Number	`directSalesMobile`
Mobile Expended Amount	Advertising spend from mobile placements.	Number	`advrtsAmtMobile`
Mobile ROAS	Return on ad spend for mobile placements.	Number	`roasMobile`
Mobile Session Sales	Revenue attributed to sessions on mobile placements.	Number	`sessionSalesMobile`
Mobile Total Sales	Total revenue attributed to mobile placements.	Number	`totalSalesMobile`
Mobile View Count	Ad impressions from mobile placements.	Number	`viewCntMobile`
ROAS	Return on ad spend reported by Mobon.	Number	`roas`
Row Count	Number of rows returned in the query result.	Number	Adriel-side
Session Conversion Count	Conversions attributed to sessions.	Number	`sessionConvCnt`
Session Conversion Count - Mobile	Conversions attributed to sessions on mobile placements.	Number	`sessionConvCntMobile`
Session Conversion Count - Web	Conversions attributed to sessions on web placements.	Number	`sessionConvCntWeb`
Session Sales	Revenue attributed to sessions.	Number	`sessionSales`
Start Date	Start date of the reported period.	Date	`startStatsDttm`
Total Sales	Total revenue attributed to your ads.	Number	`totalSales`
View Count	Ad impressions.	Number	`viewCnt`
Web Browser Session Sales	Revenue attributed to browser sessions on web placements.	Number	`browserSessionSalesWeb`
Web Click Rate	Click-through rate for web placements.	Percentage	`clickRateWeb`
Web Clicks	Clicks on your web ads.	Number	`clickCntWeb`
Web Conversion Count	Conversions attributed to web placements.	Number	`convCntWeb`
Web Conversion Rate	Percentage of web clicks that resulted in conversions.	Percentage	`convRateWeb`
Web CPA	Average advertising cost for each web conversion.	Number	`coConWeb`
Web CPC	Average advertising cost for each web click.	Number	`cpcWeb`
Web Direct Sales	Revenue attributed directly to web ads.	Number	`directSalesWeb`
Web Expended Amount	Advertising spend from web placements.	Number	`advrtsAmtWeb`
Web ROAS	Return on ad spend for web placements.	Number	`roasWeb`
Web Session Sales	Revenue attributed to sessions on web placements.	Number	`sessionSalesWeb`
Web Total Sales	Total revenue attributed to web placements.	Number	`totalSalesWeb`
Web View Count	Ad impressions from web placements.	Number	`viewCntWeb`

Date Calculation

Metric	Description	Data type	API Key
Number Of Days In Current Month	The total number of days in the current calendar month.	Number	Adriel-side
Number Of Days Per Row	The number of days each row of the source represents.	Number	Adriel-side
Remaining Days	The number of days remaining in the selected period.	Number	Adriel-side
Total Duration In Days	The total number of days covered by the selected date range.	Number	Adriel-side

Breakdowns

Mobon v3 fields

Breakdown	Description	API Key
Advertiser ID	Advertiser ID.	`adverId`
Corporation Name	Advertiser name.	`corpName`
KPI Name	Campaign name.	`kpiNm`
KPI Number	Campaign ID.	`kpiNo`
KPI Setup Prediction Code	Campaign advertising objective code.	`kpiSetupPrdtCode`
KPI Setup Type Code	Campaign detailed objective code.	`kpiSetupTpCode`
KPI Value	Campaign detailed objective value.	`kpiSetupVal`

General

Breakdown	Description	API Key
Datasource Name	Groups results by connected data source.	Adriel-side
No Grouping	Shows all results as a single combined group.	Adriel-side

Date

Breakdown	Description	API Key
Auto Time Breakdown	Automatically groups results by an appropriate time interval for the selected date range.	Adriel-side
Daily Breakdown	Groups results by calendar day.	Adriel-side
Monthly Breakdown	Groups results by calendar month.	Adriel-side
Quarterly Breakdown	Groups results by calendar quarter.	Adriel-side
Week Date Breakdown	Groups results by the date representing each reporting week.	Adriel-side
Week Number Breakdown (W#)	Groups results by week number in the year.	Adriel-side
Weekly Breakdown (Start: Mon)	Groups results by calendar week (Monday start).	Adriel-side
Weekly Breakdown (Start: Sun)	Groups results into weeks running from Sunday through Saturday.	Adriel-side
Yearly Breakdown	Groups results by calendar year.	Adriel-side

Limitations

5-year historical limit — data is available for up to 5 years (1,825 days) from the current date. Historical data beyond that is not accessible.
Deleted data preserved — historical data for elements deleted on the Mobon platform is retained; there is no automatic exclusion.
Daily-cache latency — refresh happens every 5 hours on the last 30 days; changes to older historical data will not appear until the next full refresh cycle.
Web / Mobile as separate metrics, not a device breakdown — Mobon v3 does not expose a device breakdown; instead, each performance metric ships as overall, mobile-only, and web-only variants.

API references (Mobon)

Mobon API Center — https://api-center.mobon.net/

​Introduction

​Data refresh strategy

​Date range limits

​Metrics

​Mobon v3 fields

​Date Calculation

​Breakdowns

​Mobon v3 fields

​General

​Date

​Limitations

​API references (Mobon)

​See also

Introduction

Data refresh strategy

Date range limits

Metrics

Mobon v3 fields

Date Calculation

Breakdowns

Mobon v3 fields

General

Date

Limitations

API references (Mobon)

See also