Data reference - Adriel Knowledge Base

Introduction

Mobon is a Korean display advertising platform for banner, native, and rich-media buys across the Mobon ad network. Mobon v3 is the current generation of the connector, replacing the legacy Mobon connector; it authenticates through the Mobon API Center with a user ID and password (rather than the legacy API key + Mobon ID), and uses a token-refresh flow managed automatically by the connector. As a marketing connector, Mobon v3 delivers a display-ads reporting shape — impressions, clicks, spend, CTR, CPC, CPA, conversions, sales, and ROAS — with each metric available as an overall total plus separate Mobile and Web variants. To connect this data source, see How to connect Mobon v3 to Adriel.

Data refresh strategy

Mobon v3 uses a daily cache. After the connection is created, historic daily data going back 1,825 days (5 years) is retrieved. Refresh schedule.

Every 5 hours at :00 UTC — the latest 30 days of data are refreshed.

Date range limits

Breakdown	Max range
Daily	93 days
Weekly	1 year
Historical (any breakdown)	5 years (1,825 days) from today

Metrics

How to read the columns Data type uses this vocabulary: Number, Currency, Percentage, Ratio, Duration, Date, Text, URL, Array, Boolean. Mobile / Web variants — Mobon v3 reports each performance metric three ways: overall, mobile-only, and web-only. These are listed together to keep the catalog compact.

Cost & spend

Metric	Description	Data type	API Key
Expended Amount (overall / Mobile / Web)	Total spend on the ad, with breakouts for mobile-only and web-only spend.	Currency	`Mobon: Expended Amount`, `Mobon: Mobile Expended Amount`, `Mobon: Web Expended Amount`
CPC (overall / Mobile / Web)	Cost per click, overall and per device.	Currency	`Mobon: CPC`, `Mobon: Mobile CPC`, `Mobon: Web CPC`
CPA (overall / Mobile / Web)	Cost per action / conversion, overall and per device.	Currency	`Mobon: CPA`, `Mobon: Mobile CPA`, `Mobon: Web CPA`

Reach & engagement

Metric	Description	Data type	API Key
View Count (overall / Mobile / Web)	Impressions on the ad.	Number	`Mobon: View Count`, `Mobon: Mobile View Count`, `Mobon: Web View Count`
Clicks (overall / Mobile / Web)	Total clicks on the ad.	Number	`Mobon: Clicks`, `Mobon: Mobile Clicks`, `Mobon: Web Clicks`
Click Rate (overall / Mobile / Web)	Click-through rate — clicks divided by views.	Percentage	`Mobon: Click Rate`, `Mobon: Mobile Click Rate`, `Mobon: Web Click Rate`

Conversions

Metric	Description	Data type	API Key
Conversion Count (overall / Mobile / Web)	Attributed conversions.	Number	`Mobon: Conversion Count`, `Mobon: Mobile Conversion Count`, `Mobon: Web Conversion Count`
Conversion Rate (overall / Mobile / Web)	Conversions divided by clicks.	Percentage	`Mobon: Conversion Rate`, `Mobon: Mobile Conversion Rate`, `Mobon: Web Conversion Rate`
Direct Conversion Count (overall / Mobile / Web)	Direct-attributed conversions.	Number	`Mobon: Direct Conversion Count`, `Mobon: Direct Mobile Conversion Count`, `Mobon: Direct Web Conversion Count`
Session Conversion Count (overall / Mobile / Web)	Session-attributed conversions.	Number	`Mobon: Session Conversion Count`, `Mobon: Session Conversion Count - Mobile`, `Mobon: Session Conversion Count - Web`
Browser Session Conversion Count (overall / Mobile / Web)	Browser-session-attributed conversions.	Number	`Mobon: Browser Session Conversion Count`, `Mobon: Browser Session Conversion Count - Mobile`, `Mobon: Browser Session Conversion Count - Web`

Revenue

Metric	Description	Data type	API Key
Total Sales (overall / Mobile / Web)	Total attributed sales value.	Currency	`Mobon: Total Sales`, `Mobon: Mobile Total Sales`, `Mobon: Web Total Sales`
Direct Sales (overall / Mobile / Web)	Direct-attributed sales value.	Currency	`Mobon: Direct Sales`, `Mobon: Mobile Direct Sales`, `Mobon: Web Direct Sales`
Session Sales (overall / Mobile / Web)	Session-attributed sales value.	Currency	`Mobon: Session Sales`, `Mobon: Mobile Session Sales`, `Mobon: Web Session Sales`
Browser Session Sales (overall / Mobile / Web)	Browser-session-attributed sales value.	Currency	`Mobon: Browser Session Sales`, `Mobon: Mobile Browser Session Sales`, `Mobon: Web Browser Session Sales`
ROAS (overall / Mobile / Web)	Return on ad spend — sales divided by spend.	Ratio	`Mobon: ROAS`, `Mobon: Mobile ROAS`, `Mobon: Web ROAS`

Campaign / KPI metadata

Metric	Description	Data type	API Key
Advertiser ID	Mobon-side advertiser identifier.	Text	`Mobon: Advertiser ID`
Corporation Name	Advertiser company / corporation name.	Text	`Mobon: Corporation Name`
KPI Name	Campaign KPI label.	Text	`Mobon: KPI Name`
KPI Number	KPI numeric identifier.	Text	`Mobon: KPI Number`
KPI Value	KPI target or current value.	Number	`Mobon: KPI Value`
KPI Setup Type / Prediction Code	KPI configuration codes.	Text	`Mobon: KPI Setup Type Code`, `Mobon: KPI Setup Prediction Code`
Start Date / End Date	Campaign start and end.	Date	`Mobon: Start Date`, `Mobon: End Date`

Breakdowns

Time & date grouping

Adriel provides these time breakdowns on top of the Mobon data. They group cached daily rows into the selected period.

Breakdown	Description
Auto Time Breakdown	Automatically picks the best granularity for the date range.
Daily	Split reports by day. Limited to 93 days per query.
Weekly (Start: Mon)	Split reports by ISO week, starting Monday. Limited to 1 year per query.
Monthly	Split reports by calendar month.
Quarterly	Split reports by calendar quarter.
Yearly	Split reports by calendar year.

Campaign structure

Breakdown	Description	API Key
Data source name	Group by the Adriel data source name.	Adriel metadata
Advertiser ID	Group by Mobon advertiser.	`Mobon: Advertiser ID`
Corporation Name	Group by corporation.	`Mobon: Corporation Name`
KPI Name	Group by campaign KPI.	`Mobon: KPI Name`
Start Date / End Date	Group by configured campaign start or end date.	`Mobon: Start Date`, `Mobon: End Date`

Limitations

5-year historical limit — data is available for up to 5 years (1,825 days) from the current date. Historical data beyond that is not accessible.
Deleted data preserved — historical data for elements deleted on the Mobon platform is retained; there is no automatic exclusion.
Daily-cache latency — refresh happens every 5 hours on the last 30 days; changes to older historical data will not appear until the next full refresh cycle.
Web / Mobile as separate metrics, not a device breakdown — Mobon v3 does not expose a device breakdown; instead, each performance metric ships as overall, mobile-only, and web-only variants.

API references (Mobon)

Mobon API Center — https://api-center.mobon.net/

​Introduction

​Data refresh strategy

​Date range limits

​Metrics

​Cost & spend

​Reach & engagement

​Conversions

​Revenue

​Campaign / KPI metadata

​Breakdowns

​Time & date grouping

​Campaign structure

​Limitations

​API references (Mobon)

​See also

Introduction

Data refresh strategy

Date range limits

Metrics

Cost & spend

Reach & engagement

Conversions

Revenue

Campaign / KPI metadata

Breakdowns

Time & date grouping

Campaign structure

Limitations

API references (Mobon)

See also