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Quantcast is a programmatic advertising platform that combines audience measurement with display, video, and audio ad delivery. Connecting it brings campaign performance and reach metrics into Adriel dashboards across a four-level hierarchy of ad account, campaign, ad set, and ad or creative.

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Before you connect

The following are required:
  • A Quantcast Ads account.
  • A Quantcast API Key and API Secret. To generate them:
    1. Sign in to the Quantcast account.
    2. Click the profile icon in the top-right corner to open My Profile.
    3. Go to API Key and click Create API Key.
    4. Copy and store the API Key and API Secret immediately. Lost credentials must be regenerated.

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Connect Quantcast

1

Enter the API credentials

On the Data Sources page, search for Quantcast and select it. Enter the API Key and API Secret generated in Quantcast, then click Submit.
2

Select the organization and ad accounts

Choose the required fields for the account to connect:
  • Organization (required): select the organization from the dropdown and click Apply.
  • Ad Account (required): select the ad account or accounts to connect and click Apply.
One Quantcast organization can split into multiple ad-account-scoped data sources during setup.
3

Submit

Click Submit to complete the connection. The initial sync runs in the background and data can take up to one business day to appear.

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What gets imported

The connector imports the four-level campaign hierarchy (ad account, campaign, ad set, ad or creative) along with performance and reach metrics, including impressions, clicks, viewability, completion rates, reach, frequency, spend, and revenue. Campaign metadata refreshes twice daily, and recent date ranges are kept warm on a scheduled basis. The metric catalog is discovered per ad account and cached for one hour. For the complete list of metrics, breakdowns, and limits, see the Quantcast data reference.

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Troubleshooting

The metric catalog is discovered per ad account through Quantcast’s availableBreakdownsAndMetrics query and cached for one hour. New metrics released by Quantcast appear automatically once the cache expires, so expect a delay of up to an hour after a Quantcast-side change.
Quantcast reports two click metrics: one filtered by Advanced Invalid Traffic detection and one filtered by General Invalid Traffic. Both are surfaced as separate fields. Confirm which filter the report requires when comparing against external benchmarks.
Device and household reach are deduplicated only within the query’s date range. Longer windows produce higher reach numbers because more unique devices and households accumulate. Reach is not additive across separate ranges.
The connector issues report jobs serially per data source to respect Quantcast rate limits. Rate-limit responses are surfaced with a retry-friendly message, and reruns typically succeed once the limit window resets.

Quantcast data reference

Metrics, breakdowns, and limits for Quantcast.

Quantcast FAQs

Common questions and expected behaviors for the Quantcast data source.

How to connect The Trade Desk

Connect another programmatic platform with reach metrics.