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Simpli.fi is a programmatic advertising platform specializing in addressable, geo-fence, and site-list campaigns across display, video, CTV, and audio inventory. Connecting it imports campaign performance from a Simpli.fi organization through the Simpli.fi REST API, surfacing impressions, clicks, spend, conversions, and audience reach alongside other platforms in cross-channel dashboards.

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Before you connect

The following are required:
  • A Simpli.fi account with API access enabled. API access is provisioned through the Simpli.fi account team.
  • The Simpli.fi App Key and User Key (User API Key).
  • The numeric Simpli.fi Organization ID for the account.
  • For Custom Reports mode, a Simpli.fi Custom Report defined in advance with the desired columns.

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Connect Simpli.fi

1

Request Simpli.fi credentials

Contact the Simpli.fi account manager to enable API access. Obtain the App Key, the User Key (User API Key), and the numeric Organization ID for the account.
2

Select the data source

On the Data Sources page, search for Simpli.fi and select it.
3

Enter credentials

Enter the three required credential fields gathered earlier, then click Submit.
  • App Key
  • User Key (User API Key)
  • Organization ID
4

Configure the report

Complete the report fields, then click Submit.
  • Name: Any readable, identifiable name. Distinguishes each data source.
  • Report Type: Select the type from the drop-down list. Campaign Stats and Custom Reports are supported.
  • Detailed Report Type: Select one type from the drop-down list, for example Account Conversion by Ad.
  • Filter Column (optional): One column to filter by.
  • Filter Value (optional): One value to filter on. Use accurate capitalization for best results.
5

Submit

Click Submit to complete the connection. Each detailed report type corresponds to one data source; to connect multiple report types, repeat the report configuration for each. Initial data availability can take up to one business day.

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What gets imported

Campaign-level performance — impressions, clicks, spend, conversions, video quartiles, viewability, and geo-fence visits — imports at daily granularity across the organization, ad account, campaign, ad group, and ad hierarchy. In Custom Reports mode, the connector imports whatever metrics and breakdowns the underlying report defines. For the complete field list, see the Simpli.fi data reference.

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Troubleshooting

Campaign Stats and Custom Reports are mutually exclusive and fixed at creation. Switching modes requires creating a new data source.
The initial backfill loads only the last 60 days. Older history requires Simpli.fi-side exports and is not retrieved by the connector.
The daily refresh rewrites only the most recent 30 days. Restatements or late conversions outside that window will not appear without a manual rebuild.
These metrics populate only when the campaign type supports them. Display-only campaigns leave video and geo-fence columns empty.
The App Key and User Key never expire automatically. When keys are revoked or rotated in Simpli.fi, requests fail until the connection is re-saved with the replacement values.

Simpli.fi data reference

Metrics, breakdowns, and limits for Simpli.fi.

Simpli.fi FAQs

Common questions and expected behaviors for the Simpli.fi data source.

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