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SmartNews Ads is the native advertising platform inside SmartNews, a news aggregator app popular in Japan and the United States. Connecting it brings campaign, ad-group, and ad performance into Adriel dashboards at daily granularity, alongside spend, impressions, viewable impressions, clicks, conversions, installs, and in-app events.

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Before you connect

The following are required:
  • An active SmartNews Ads advertiser account.
  • API access provisioned for that advertiser by the SmartNews account team.
  • The API credentials issued by SmartNews for the advertiser, gathered before starting the connection.

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Connect SmartNews Ads

1

Select the connector

On the Data Sources page, search for SmartNews Ads and select it.
2

Enter API credentials

Paste the SmartNews-issued API credentials into the connection form, then click Connect to verify access.
3

Select the advertiser

When more than one advertiser is available, choose the advertiser to ingest.
4

Choose metrics and breakdowns

Select the metrics and breakdowns to import, such as spend, impressions, viewable impressions, clicks, conversions, installs, and in-app events, broken down by campaign, ad group, ad, and creative format.
5

Save

Click Save to complete the connection. Backfill runs automatically in the background.

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What gets imported

The connector pulls campaign, ad-group, and ad performance from the SmartNews Insights API at daily granularity, in the advertiser’s billing currency (typically JPY). Metrics include spend, impressions, viewable impressions, clicks, conversions, installs, and in-app events, alongside derived rates such as CTR, CPC, and CPM. Supported campaign objectives include TRAFFIC, SALES, AWARENESS, and APP_PROMOTION, with creative formats spanning image, video, carousel, and catalog units. For the complete list of metrics, breakdowns, and reporting limits, see the SmartNews Ads data reference.

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Troubleshooting

Confirm with the SmartNews account team that API access has been provisioned for the advertiser, and that the credentials match the advertiser whose data is being requested.
SmartNews campaigns can bill on click or on viewable impression. Spend is reported consistently across both, but effective cost-per-action interpretation depends on each campaign’s billing event. Split reports by billing event before comparing efficiency.
Look-back is capped by the reporting granularity: up to 93 days for daily, up to one year for weekly, and up to two years for monthly. Use a coarser granularity to reach further back.

SmartNews Ads data reference

Metrics, breakdowns, and reporting limits for SmartNews Ads.

SmartNews Ads FAQs

Common questions and expected behaviors for the SmartNews Ads data source.

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