Data reference

Introduction

Snapchat Ads is Snap Inc.’s advertising platform, delivering single-image, video, story, collection, and AR-lens ads across the Snapchat app, Discover, and Spotlight surfaces. It is used by performance and brand marketers to reach Snap’s predominantly younger audience with CPM, CPC, and CPV payment models across awareness, consideration, and conversion objectives. As a marketing connector, metrics, breakdowns, and currencies are standardized so widgets can aggregate across sources without additional configuration. To connect this data source, see How to connect Snapchat to Adriel.

Data refresh strategy

Architecture data

Architecture covers ad accounts, campaigns, ad squads (ad sets), ads, and creatives. It refreshes every 4 hours, at minute 0 (UTC). On data source creation, the cache fills with 365 days of historical data for the ad account, campaign, ad set, and ad levels.

Reports data

Reports include daily performance metrics for ad accounts, campaigns, ad squads, and ads. Cache-only. Report data comes from cached daily performance snapshots — dashboard queries always read from the last snapshot, never live from Snapchat. Uniqueness caveat. Metrics based on uniqueness (such as reach) can be overvalued when viewed for a date period longer than one day, because uniqueness is computed per snapshot rather than across the full range. Refresh schedule. Reports refresh on this cadence:

4:00 PM UTC daily — syncs the last 30 days for the six segmentation breakdowns, each per ad account: age, location, gender, device target, country, and DMA region.
Every 10 hours, at minute 0 (UTC) — syncs the last 30 days for the campaign, ad set, and ad levels.

Data is reliable within the cache sync period. Data outside this range may be incomplete or inaccurate due to legacy caching behavior.

Architecture levels

Organization → Ad account → Campaign → Ad squad (ad set) → Ad → Creative

Date range limits

The connector enforces these maximum look-back windows to keep query sizes manageable:

Breakdown	Max range
Daily	93 days
Weekly	1 year
Monthly	2 years

Attribution windows

Snapchat conversion metrics are reported against attribution windows configured on the data source. Two windows are available:

Swipe-up (click) window — 1_DAY, 7_DAY, or 28_DAY.
View window — 1_HOUR, 3_HOUR, 6_HOUR, 1_DAY, or 7_DAY.

An action_report_time setting further controls whether conversions are counted at conversion time or impression time. These settings are chosen when the data source is created and apply to all attributed conversion metrics.

Metrics

How to read the columnsData type uses Adriel’s vocabulary — Number, Currency, Percentage, Ratio, Duration, Date, Text, URL, Array, Boolean. API Key in code style like impressions is the literal Snapchat Marketing API field; where the same raw field name is shared across objects (Snapchat returns name for the ad account, ad, ad set, and campaign, and id for several objects), it’s shown qualified as object.field (for example account.name) so each row stays unique; italic marks a value Adriel computes, derives, or parses. Some rows share a raw source field — for example swipes backs several click metrics — so the same key can appear on multiple rows; that’s the shared source field, not a duplicated entry. Snapchat reports spend and budgets in microcurrency (millionths of a unit); Adriel divides by 1,000,000 before display, so dashboards always show standard currency, and when an ad account’s currency differs from the workspace currency, costs are converted using the day’s exchange rate.

Basic

Metric	Description	Data type	API Key
Creative Image	Hash of the creative image asset used to group visually identical creatives.	Text	Adriel-derived
Creative Type	Ad type reported by Snapchat, such as SNAP_AD or REMOTE_WEBPAGE.	Text	`type`
Lifetime Budget	Configured lifetime budget amount or spend cap for the Snapchat campaign or ad set.	Currency	`lifetime_spend_cap_micro`, `lifetime_budget_micro`
Result Indicator	The metric Snapchat uses to represent the result for the campaign objective.	Text	Resolved from campaign objective
Results	The number of results for the campaign’s configured objective.	Number	Adriel-derived

Campaign Attributes

Metric	Description	Data type	API Key
Ad Account Name	Name of the Snapchat ad account.	Text	`account.name`
Ad Name	Name of the Snapchat ad.	Text	`ad.name`
Ad Set Name	Name of the Snapchat ad set.	Text	`adset.name`
Ad Spend	Amount spent, reported in account currency.	Currency	`spend`
Bid Cap	Maximum bid amount configured for the ad set when bid caps are used.	Currency	`target_bid`
Bid Strategy	Bid strategy or buying model used to optimize delivery.	Text	`buy_model`, `bid_strategy`
Budget	Configured lifetime budget or spend cap for the Snapchat campaign or ad set.	Currency	`lifetime_spend_cap_micro`, `lifetime_budget_micro`
Campaign Name	Name of the Snapchat campaign.	Text	`campaign.name`
Creative URL	Download URL for the creative media asset used in the ad.	URL	`medias.download_link`
Daily Budget	Configured daily budget amount for the Snapchat campaign or ad set.	Currency	`daily_budget_micro`
Ends	End time configured for the Snapchat campaign or ad set when one is set.	Date	`end_time`
Is Active	Whether the campaign, ad set, or ad is currently active.	Text	Adriel-side
Landing URL	Landing page URLs attached to the Snapchat ad creative.	URL	`creatives.web_view_properties.url`
Objective	Campaign objective reported by Snapchat for the campaign or ad set.	Text	`objective`
Starts	Start time configured for the Snapchat campaign or ad set.	Date	`start_time`
Status	Current configured delivery or review status reported for the Snapchat entity.	Text	`status`, `delivery_status`, `review_status`
Status Text	Text label describing the delivery status of the campaign, ad set, or ad.	Text	Adriel-side
UTM Campaign	UTM campaign value found in the ad destination URL when available.	Text	Adriel-parsed from landing URL
UTM Content	UTM content value found in the ad destination URL when available.	Text	Adriel-parsed from landing URL
UTM Medium	UTM medium value found in the ad destination URL when available.	Text	Adriel-parsed from landing URL
UTM Source	UTM source value found in the ad destination URL when available.	Text	Adriel-parsed from landing URL
UTM Term	UTM term value found in the ad destination URL when available.	Text	Adriel-parsed from landing URL

UTM values are parsed by Adriel, not returned by Snapchat. Adriel reads the UTM query parameters from each ad’s landing URL and exposes them for rollup.

Campaign Structure

Metric	Description	Data type	API Key
Ad Account ID	Snapchat ad account ID.	Text	`account.id`
Ad ID	Snapchat ad ID.	Text	`ad.id`
Ad Set ID	Snapchat ad set ID.	Text	`adset.id`, `ad_squad_id`
Campaign ID	Snapchat campaign ID.	Text	`campaign.id`, `campaign_id`
Channel	Ad channel classification associated with the Snapchat entity.	Text	Adriel-assigned

Computed Metric

These are calculated by Adriel from other metrics; they have no single underlying Snapchat field.

Metric	Description	Data type	API Key
eCPC	Effective cost per click.	Currency	Adriel-computed
eCPM	Effective cost per thousand impressions.	Currency	Adriel-computed
Frequency	Impressions divided by reach.	Ratio	Adriel-computed
ROAS	Return on ad spend — conversion value divided by spend.	Ratio	Adriel-computed
Video Played To 100% (%)	Plays reaching 100% completion as a share of total plays.	Percentage	Adriel-computed
Video Played To 25% (%)	Plays reaching 25% completion as a share of total plays.	Percentage	Adriel-computed
Video Played To 50% (%)	Plays reaching 50% completion as a share of total plays.	Percentage	Adriel-computed
Video Played To 75% (%)	Plays reaching 75% completion as a share of total plays.	Percentage	Adriel-computed
View Rate	Video views as a share of impressions.	Percentage	Adriel-computed

Conversion Performance

Metric	Description	Data type	API Key
All Conversions	Total conversions across tracked Snapchat conversion events.	Number	Adriel-computed
Conversion Goal	Optimization or conversion goal configured for the Snapchat ad set when available.	Text	`optimization_goal`
Conversion Value	Purchase conversion value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_purchases_value`
Conversions	Purchase conversions attributed to the ads using the configured Snapchat attribution settings.	Number	`conversion_purchases`
Revenue	Purchase value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_purchases_value`

Engagement

Metric	Description	Data type	API Key
Engagement	Total engagement actions recorded for the ad when available.	Number	Adriel-derived
Post Comments	Comments recorded on the ad content when available.	Number	Adriel-derived
Post Engagement	Total engagement actions recorded on the ad content when available.	Number	Adriel-derived
Post Reactions	Reactions recorded on the ad content when available.	Number	Adriel-derived
Post Saves	Saves recorded on the ad content when available.	Number	Adriel-derived
Post Shares	Shares recorded on the ad content when available.	Number	Adriel-derived
Video Impressions	Impressions served on video creatives when available.	Number	Adriel-derived

Impression Click Performance

Snapchat’s primary click action is the swipe-up. swipes backs both Clicks (All) and Link Clicks, and CTR is therefore a swipe-through rate.

Metric	Description	Data type	API Key
Clicks (All)	Total swipe-up actions on the ad.	Number	`swipes`
CPC	Cost per click.	Currency	Adriel-computed
CPM	Cost per thousand impressions.	Currency	Adriel-computed
CTR	Swipe-through rate — swipes divided by impressions.	Percentage	Adriel-computed
Impressions	Impression count.	Number	`impressions`
Link Clicks	Swipe-up actions on the ad.	Number	`swipes`
Reach	Deduplicated reach reported by Snapchat.	Number	`total_reach`

Video Performance

Metric	Description	Data type	API Key
15s Video Plays	Video views with at least 15 seconds of watch time when available.	Number	Adriel-derived
2s Video Plays	Video views with at least 2 seconds of watch time when available.	Number	Adriel-derived
30s Video Plays	Video views with at least 30 seconds of watch time when available.	Number	Adriel-derived
3s Video Plays	Video views with at least 3 seconds of watch time when available.	Number	Adriel-derived
6s Video Plays	Video views with at least 6 seconds of watch time when available.	Number	Adriel-derived
ThruPlays	Video views that played through to completion when available.	Number	Adriel-derived
Video Play	Video play events recorded for the ad when available.	Number	Adriel-derived
Video Played To 100% (Views)	Video views that reached completion.	Number	`view_completion`
Video Played To 25% (Views)	Video views that reached 25% of the video.	Number	`quartile_1`
Video Played To 50% (Views)	Video views that reached 50% of the video.	Number	`quartile_2`
Video Played To 75% (Views)	Video views that reached 75% of the video.	Number	`quartile_3`
Views	Qualified video views, defined by Snapchat as at least 2 seconds of consecutive watch time or a swipe-up on the Top Snap.	Number	`video_views`

Snapchat-specific

These metrics exist only for Snapchat and aren’t part of any cross-connector category. Every group above is a standard category shared with other connectors.

Metric	Description	Data type	API Key
Ad Spend	Amount spent, reported in account currency.	Currency	`spend`
Android Installs	Android app installs reported by Snapchat.	Number	`android_installs`
Attachment Avg View Time Millis	Average attachment view time in milliseconds reported by Snapchat.	Duration	`attachment_avg_view_time_millis`
Attachment Frequency	Average frequency for attachment impressions reported by Snapchat.	Ratio	`attachment_frequency`
Attachment Impressions	Attachment impressions reported by Snapchat.	Number	`attachment_impressions`
Attachment Quartile 1	Attachment video views to 25% reported by Snapchat.	Number	`attachment_quartile_1`
Attachment Quartile 2	Attachment video views to 50% reported by Snapchat.	Number	`attachment_quartile_2`
Attachment Quartile 3	Attachment video views to 75% reported by Snapchat.	Number	`attachment_quartile_3`
Attachment Total View Time Millis	Total attachment view time in milliseconds reported by Snapchat.	Duration	`attachment_total_view_time_millis`
Attachment Uniques	Unique viewers of attachment impressions reported by Snapchat.	Number	`attachment_uniques`
Attachment View Completion	Attachment video views to completion reported by Snapchat.	Number	`attachment_view_completion`
Avg Screen Time Millis	Average screen time in milliseconds reported by Snapchat.	Duration	`avg_screen_time_millis`
Avg View Time Millis	Average view time in milliseconds reported by Snapchat.	Duration	`avg_view_time_millis`
Conversion Achievement Unlocked	Achievements unlocked reported by Snapchat.	Number	`conversion_achievement_unlocked`
Conversion Achievement Unlocked: Conversion Value	Achievements unlocked value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_achievement_unlocked_value`
Conversion Ad Click	Ad clicks reported by Snapchat.	Number	`conversion_ad_click`
Conversion Ad Click: Conversion Value	Ad clicks value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_ad_click_value`
Conversion Ad View	Ad views reported by Snapchat.	Number	`conversion_ad_view`
Conversion Ad View: Conversion Value	Ad views value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_ad_view_value`
Conversion Add Billing	Billing info adds reported by Snapchat.	Number	`conversion_add_billing`
Conversion Add Billing: Conversion Value	Billing info adds value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_add_billing_value`
Conversion Add Cart	Add-to-cart actions reported by Snapchat.	Number	`conversion_add_cart`
Conversion Add To Wishlist	Wishlist additions reported by Snapchat.	Number	`conversion_add_to_wishlist`
Conversion Add To Wishlist: Conversion Value	Wishlist additions value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_add_to_wishlist_value`
Conversion App Opens	App opens reported by Snapchat.	Number	`conversion_app_opens`
Conversion App Opens: Conversion Value	App opens value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_app_opens_value`
Conversion Complete Tutorial	Tutorial completions reported by Snapchat.	Number	`conversion_complete_tutorial`
Conversion Complete Tutorial: Conversion Value	Tutorial completions value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_complete_tutorial_value`
Conversion Invite	Invites reported by Snapchat.	Number	`conversion_invite`
Conversion Invite: Conversion Value	Invites value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_invite_value`
Conversion Level Completes	Level completions reported by Snapchat.	Number	`conversion_level_completes`
Conversion Level Completes: Conversion Value	Level completions value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_level_completes_value`
Conversion List View	List views reported by Snapchat.	Number	`conversion_list_view`
Conversion List View: Conversion Value	List views value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_list_view_value`
Conversion Login	Logins reported by Snapchat.	Number	`conversion_login`
Conversion Page Views	Page views reported by Snapchat.	Number	`conversion_page_views`
Conversion Page Views: Conversion Value	Page views value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_page_views_value`
Conversion Purchases	Purchase conversions reported by Snapchat.	Number	`conversion_purchases`
Conversion Purchases: Conversion Value	Purchase conversions value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_purchases_value`
Conversion Rate	Rating actions reported by Snapchat.	Number	`conversion_rate`
Conversion Rate: Conversion Value	Rating actions value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_rate_value`
Conversion Reserve	Reservations reported by Snapchat.	Number	`conversion_reserve`
Conversion Reserve: Conversion Value	Reservations value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_reserve_value`
Conversion Save	Saves reported by Snapchat.	Number	`conversion_save`
Conversion Save: Conversion Value	Saves value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_save_value`
Conversion Searches	Searches reported by Snapchat.	Number	`conversion_searches`
Conversion Searches: Conversion Value	Searches value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_searches_value`
Conversion Share	Shares reported by Snapchat.	Number	`conversion_share`
Conversion Share: Conversion Value	Shares value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_share_value`
Conversion Sign Ups	Sign-ups reported by Snapchat.	Number	`conversion_sign_ups`
Conversion Spend Credits	Credits spent reported by Snapchat.	Number	`conversion_spend_credits`
Conversion Spend Credits: Conversion Value	Credits spent value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_spend_credits_value`
Conversion Start Checkout	Checkout starts reported by Snapchat.	Number	`conversion_start_checkout`
Conversion Start Trial	Trial starts reported by Snapchat.	Number	`conversion_start_trial`
Conversion Start Trial: Conversion Value	Trial starts value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_start_trial_value`
Conversion Subscribe	Subscriptions reported by Snapchat.	Number	`conversion_subscribe`
Conversion Subscribe: Conversion Value	Subscriptions value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_subscribe_value`
Conversion View Content	Content views reported by Snapchat.	Number	`conversion_view_content`
Conversion View Content: Conversion Value	Content views value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_view_content_value`
Conversions	Purchase conversions reported by Snapchat.	Number	`conversion_purchases`
Conversions: Conversion Value	Purchase conversions value attributed to the ads using the configured Snapchat attribution settings.	Currency	`conversion_purchases_value`
Custom Event 1	Custom event 1 reported by Snapchat.	Number	`custom_event_1`
Custom Event 1: Conversion Value	Custom event 1 value attributed to the ads using the configured Snapchat attribution settings.	Currency	`custom_event_1_value`
Custom Event 2	Custom event 2 reported by Snapchat.	Number	`custom_event_2`
Custom Event 2: Conversion Value	Custom event 2 value attributed to the ads using the configured Snapchat attribution settings.	Currency	`custom_event_2_value`
Custom Event 3	Custom event 3 reported by Snapchat.	Number	`custom_event_3`
Custom Event 3: Conversion Value	Custom event 3 value attributed to the ads using the configured Snapchat attribution settings.	Currency	`custom_event_3_value`
Custom Event 4	Custom event 4 reported by Snapchat.	Number	`custom_event_4`
Custom Event 4: Conversion Value	Custom event 4 value attributed to the ads using the configured Snapchat attribution settings.	Currency	`custom_event_4_value`
Custom Event 5	Custom event 5 reported by Snapchat.	Number	`custom_event_5`
Custom Event 5: Conversion Value	Custom event 5 value attributed to the ads using the configured Snapchat attribution settings.	Currency	`custom_event_5_value`
Earned Impressions	Earned impressions reported by Snapchat.	Number	`earned_impressions`
Earned Reach	Deduplicated earned reach reported by Snapchat.	Number	`earned_reach`
Frequency	Average impression frequency per unique person reported by Snapchat.	Ratio	`frequency`
Impressions	Impression count reported by Snapchat.	Number	`impressions`
Ios Installs	IOS app installs reported by Snapchat.	Number	`ios_installs`
Native Leads	Native leads reported by Snapchat.	Number	`native_leads`
Paid Impressions	Paid impressions reported by Snapchat.	Number	`paid_impressions`
Play Time Millis	Total play time in milliseconds reported by Snapchat.	Duration	`play_time_millis`
Profile Clicks	Public profile clicks reported by Snapchat.	Number	`profile_clicks`
Quartile 1	Video views to 25% reported by Snapchat.	Number	`quartile_1`
Quartile 2	Video views to 50% reported by Snapchat.	Number	`quartile_2`
Quartile 3	Video views to 75% reported by Snapchat.	Number	`quartile_3`
Saves	Saves reported by Snapchat.	Number	`saves`
Screen Time Millis	Total screen time in milliseconds reported by Snapchat.	Duration	`screen_time_millis`
Shares	Shares reported by Snapchat.	Number	`shares`
Swipe Up Percent	Swipe-up rate reported by Snapchat.	Percentage	`swipe_up_percent`
Swipes	Swipe-up count reported by Snapchat.	Number	`swipes`
Total Impressions	Total impressions reported by Snapchat.	Number	`total_impressions`
Total Installs	App installs reported by Snapchat.	Number	`total_installs`
Total Reach	Deduplicated reach reported by Snapchat.	Number	`total_reach`
Uniques	Unique users reported by Snapchat.	Number	`uniques`
Video Views	Qualified video views reported by Snapchat.	Number	`video_views`
Video Views 15s	15-second video views reported by Snapchat.	Number	`video_views_15s`
Video Views Time Based	Time-based video views reported by Snapchat.	Number	`video_views_time_based`
View Completion	Video views to completion reported by Snapchat.	Number	`view_completion`
View Time Millis	Total view time in milliseconds reported by Snapchat.	Duration	`view_time_millis`

Attachment metrics (the rows keyed attachment_*) measure engagement with the ad’s attachment — for example a swipe-up landing experience — rather than with the top-level ad.

Conversion events come from your ad account. Conversion events tracked on the ad account are imported automatically and appear on the dashboard only when the underlying event is active. For each imported event, Adriel also generates derived KPIs such as ROAS, CPA, and conversion rate.

Breakdowns

Basic

Breakdown	Description	API Key
Channel	Marketing channel for the selected data.	Adriel-assigned

Campaign Structure

Breakdown	Description	API Key
Ad Name	Groups results by ad name.	Adriel-side
Ad Set Name	Groups results by ad set name.	Adriel-side
Campaign Name	Groups results by campaign name.	Adriel-side
Objective	Campaign objective reported by Snapchat for the campaign or ad set.	`objective`
Platform	Snapchat subchannel classification for the selected data.	Adriel-assigned
Status	Current configured delivery or review status reported for the Snapchat entity.	`status`, `delivery_status`, `review_status`

Creatives

Adriel post-processes ad creatives to generate these breakdowns.

Breakdown	Description	API Key
Ad Copy	Detected text term from the creative when available.	Adriel-side
Color Clustering	Cluster label based on the creative’s dominant colors when available.	Adriel-side
Creative Image	Hash of the creative image asset when available.	`medias.hash`
Emoji Analysis	Detected emoji from the creative when available.	Adriel-side

Date

Snapchat returns daily records; all time-grouping breakdowns are Adriel-side aggregations of the same underlying daily data.

Breakdown	Description	API Key
Auto Time Breakdown	Automatically selected time bucket for the query.	Adriel-side
Daily Breakdown	Report date.	`start_time`
Monthly Breakdown	Groups results by calendar month.	Adriel-side
Quarterly Breakdown	Groups results by calendar quarter.	Adriel-side
Week Date Breakdown	Groups results by the date representing each reporting week.	Adriel-side
Week Number Breakdown (W#)	Groups results by week number in the year.	Adriel-side
Weekly Breakdown (Start: Mon)	Groups results by calendar week.	Adriel-side
Weekly Breakdown (Start: Sun)	Groups results into weeks running from Sunday through Saturday.	Adriel-side
Yearly Breakdown	Groups results by calendar year.	Adriel-side

Others

Breakdown	Description	API Key
No Grouping	Single bucket that groups all selected records together.	Adriel-side

Snapchat-specific

These breakdowns exist only for Snapchat and aren’t part of any cross-connector category. Every group above is a standard category shared with other connectors.

Segmentation breakdowns. Age, Country, Device Target, DMA Region, Gender, and Location are audience segmentation breakdowns: only one can be applied per query, they are available at the ad-account level, and some metrics are unavailable while one is active (see Limitations).

Breakdown	Description	API Key
Ad	Snapchat ad name.	`ad.name`
Ad Account	Snapchat ad account name.	`account.name`
Ad Set	Snapchat ad set name.	`adset.name`
Age	Age bucket reported by Snapchat.	`age_bucket`
Campaign	Snapchat campaign name.	`campaign.name`
Country	Country breakdown reported by Snapchat.	`country`
Device Target	Operating system breakdown reported by Snapchat.	`operating_system`
DMA Region	DMA region breakdown reported by Snapchat.	`dma`
Gender	Gender bucket reported by Snapchat.	`gender`
Location	Region breakdown reported by Snapchat.	`region`

Limitations

No ad-account report level — report requests at the ad-account level are served at the campaign level; ad-account rollups aggregate campaign rows.
One segmentation breakdown at a time — the Snapchat API accepts a single report_dimension value per query, so age, gender, location, device target, country, and DMA region cannot be combined.
Metrics unavailable with segmentation — when a segmentation breakdown is active, 14 metric fields are removed from the request because the API rejects them in that combination, including average and total view-time metrics, video_views_15s, earned_impressions, earned_reach, total_reach, play_time_millis, profile_clicks, native_leads, and conversion_subscribe / its value.
Uniqueness over long ranges — reach and other uniqueness-based metrics can be overvalued for date ranges longer than one day, because uniqueness is computed per snapshot.
Cache-only reporting — dashboards read from cached snapshots, not live Snapchat data; values are most reliable within the actively synced 30-day window.
No deleted-data exclusion — data for elements deleted on the platform is not available after deletion.

Introduction

Data refresh strategy

Architecture data

Reports data

Architecture levels

Date range limits

Attribution windows

Metrics

Basic

Campaign Attributes

Campaign Structure

Computed Metric

Conversion Performance

Engagement

Impression Click Performance

Video Performance

Snapchat-specific

Breakdowns

Basic

Campaign Structure

Creatives

Date

Others

Snapchat-specific

Limitations

API references

See also

​Introduction

​Data refresh strategy

​Architecture data

​Reports data

​Architecture levels

​Date range limits

​Attribution windows

​Metrics

​Basic

​Campaign Attributes

​Campaign Structure

​Computed Metric

​Conversion Performance

​Engagement

​Impression Click Performance

​Video Performance

​Snapchat-specific

​Breakdowns

​Basic

​Campaign Structure

​Creatives

​Date

​Others

​Snapchat-specific

​Limitations

​API references

​See also

Introduction

Data refresh strategy

Architecture data

Reports data

Architecture levels

Date range limits

Attribution windows

Metrics

Basic

Campaign Attributes

Campaign Structure

Computed Metric

Conversion Performance

Engagement

Impression Click Performance

Video Performance

Snapchat-specific

Breakdowns

Basic

Campaign Structure

Creatives

Date

Others

Snapchat-specific

Limitations

API references

See also