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Snapchat Ads is Snap Inc.’s paid advertising platform, delivering single-image, video, story, collection, and AR-lens ads across the Snapchat app, Discover, and Spotlight. Connecting it brings the full campaign hierarchy, performance and engagement metrics, reach and frequency, and Snap Pixel and SKAdNetwork conversion events into Adriel dashboards alongside other marketing sources.

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Before you connect

The following are required:
  • A Snap Ads Manager account with admin or operator-level access on the target ad account.
  • Authorization to grant the snapchat-marketing-api scope on sign-in.
  • An active Snap Pixel deployed on destination pages, if conversion tracking is expected.

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Connect Snapchat

1

Authorize a Snapchat account

On the Data Sources page, search for Snapchat and select it. Sign in to Snapchat in the pop-up window using an account with access to the target ad accounts, then click Continue to grant access.
2

Select the ad accounts

On the data source settings, choose the Ad accounts to connect.
3

Submit

Click Submit to complete the connection. Initial data availability can take up to one business day.

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What gets imported

The connector imports the full campaign hierarchy (organization → ad account → campaign → ad squad → ad → creative), standard performance metrics (impressions, swipes, CTR, frequency, reach, spend), video and story engagement (video views, quartile completions, average view time, story opens and completes), and all Snap Pixel conversion events configured on the account, including revenue. Ad-account-level breakdowns include age, location, gender, device target, country, DMA region, OS, and device make. For the complete list of metrics, breakdowns, and refresh cadence, see the Snapchat data reference.

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Troubleshooting

The Snapchat Marketing API does not support the Subscribe conversion metric together with segmentation, so it is silently excluded when any breakdown is applied. Remove the breakdown to view Subscribe data, or select an alternative conversion metric.
Snap Pixel events must include a value parameter for revenue to populate. Events firing without an associated value produce conversion counts but no revenue. Verify the Pixel implementation in Snapchat Events Manager.
Reach-style metrics are computed per daily snapshot. When viewed across a multi-day range, the same user can be counted on each day they were reached, which can overstate the total. This is an inherent tradeoff of cached daily reporting.
Access tokens are renewed automatically from the stored refresh token. Persistent authentication errors usually indicate a revoked or expired refresh token. Open Connections > Snapchat and click Reconnect.

Snapchat data reference

Metrics, breakdowns, refresh cadence, and limits for Snapchat.

Snapchat FAQs

Common questions and expected behaviors for the Snapchat data source.

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