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Spotify Ads is Spotify’s audio advertising platform, spanning music and podcasts across Spotify’s streaming service. Connecting it brings Spotify Ad Studio ad accounts, campaigns, ad sets, and ads into Adriel dashboards, along with daily spend, impressions, clicks, ad starts, completes, reach, frequency, and audio-specific engagement metrics.

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Before you connect

The following are required:
  • An active Spotify Ad Studio account.
  • A user with permission to authorize third-party access to the ad account.

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Connect Spotify Ads

1

Authorize a Spotify Ads account

On the Data Sources page, search for Spotify Ads and select it. Click Log in in the pop-up window and sign in to Spotify with an account that has access to the target ad accounts, then allow access. The Spotify authorization page may label the requested scope with a counter-intuitive name; it is the correct scope for ad reporting access.
2

Select ad accounts and currency

On the data source settings, choose the Ad accounts to connect from the drop-down list, then choose the Spotify currency from the drop-down list.
3

Submit

Click Submit to complete the connection. The initial sync runs in the background — data typically becomes available within one business day.

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What gets imported

The connector pulls campaign, ad set, and ad performance from the Spotify Ad Analytics API in the ad account’s reporting currency. Metrics include spend, impressions, clicks, ad starts, ad completes, reach, frequency, and conversions, alongside derived rates such as CTR, CPC, CPM, and completion rate, plus audio-specific metrics such as listeners, streams, and paid listens. Performance data lands at daily granularity; weekly and monthly views are aggregated from the daily rows. For the complete list of metrics, breakdowns, and limits, see the Spotify Ads data reference.

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Troubleshooting

The Spotify refresh token is invalidated when the authorizing user changes their Spotify password or revokes third-party access. Reconnect the data source to issue a new refresh token.
Spotify returns daily data only; weekly and monthly figures are aggregated downstream. Verify the selected date range aligns with full ISO weeks or calendar months before comparing totals to Spotify’s native reporting.

Spotify Ads data reference

Metrics, breakdowns, and limits for Spotify Ads.

Spotify Ads FAQs

Common questions and expected behaviors for the Spotify Ads data source.

How to connect The Trade Desk

Connect an alternative audio and digital programmatic platform.