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TikTok Organic surfaces account-level and video-level organic performance for a connected TikTok Creator or Business account through the TikTok Business API. Connecting it brings follower growth, profile views, video views, video engagement (likes, comments, shares, watch time, completion rate), and impression-source breakdowns across TikTok’s discovery surfaces into Adriel dashboards.

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Before you connect

The following are required:
  • A TikTok account with access to the profile being connected.
  • A TikTok Creator or Business account — personal consumer accounts are not exposed by the TikTok Business API and cannot be connected.
  • The ability to sign in to that TikTok account during the authorization flow.
  • Optional: a TikTok Business Center account for agency-scale multi-account management.

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Connect TikTok Organic

1

Authorize the TikTok account

On the Data Sources page, search for TikTok Organic and select it. Log in to the target TikTok account in the pop-up window, then click Accept to grant view access. Approve the requested scopes — user info, user insights, video list, video insights, comment management, and video publish.
2

Name the data source and choose the account

On the data source settings, enter a name for the data source that will appear on the connections list. Any readable, distinguishable name is acceptable. If the authorizing user has access to multiple accounts, choose the account this data source should track.
3

Submit

Click Submit to complete the connection. Lifetime metrics begin accumulating from the connection date forward; the initial video backfill covers up to 1099 days, and the daily-page backfill covers up to 59 days. A manual cache refresh is available on the connection page, capped at one trigger per day.

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What gets imported

The connector imports account-level (page) daily aggregates and video-level (post) metrics via TikTok Business API v1.3, at daily granularity in UTC. Lifetime account and video data refresh once per day at 5:00 PM UTC, and the daily-page window refreshes the most recent 3 days at 12:00 AM UTC. Impression-source buckets reflect TikTok’s discovery surfaces — For You, Following, Search, Sound, and Profile. For the complete metric list, breakdowns, and refresh details, see the TikTok Organic data reference.

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Troubleshooting

The TikTok Business API only exposes Creator and Business accounts. Convert the account via Settings → Account → Switch to Business/Creator Account in TikTok, then reconnect.
The authorization refresh exchange failed — typically because the refresh token expired or was revoked. Reconnect the data source through the authorization flow to mint a new token pair.
Lifetime metrics and video data refresh once per day at 5:00 PM UTC. To pull fresh data sooner, trigger the manual cache refresh on the connection page — it is limited to one trigger per day.
Video impressions are bucketed by the surface that delivered them: For You (algorithmic feed), Following (followed accounts), Search (search results), Sound (sound-based discovery), and Profile (direct profile visits). Each bucket is a separate breakdown value rather than an overlapping signal.

TikTok Organic data reference

Metrics, breakdowns, refresh cadence, and limits for TikTok Organic.

TikTok Organic FAQs

Common questions and expected behaviors for the TikTok Organic data source.

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