FAQs

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What is the difference between Yahoo Ads, Yahoo Japan, and Yahoo DSP?

Three separate connector families share the Yahoo name, and each is a distinct data source with its own API, breakdowns, and refresh behavior. Data does not carry over between them.

• Yahoo Ads (this data source) covers Yahoo’s US and global Gemini network — search, native, and display ads across Yahoo properties and partner publishers.
• Yahoo Japan Search Ads and Yahoo Japan Display Ads cover the Japanese market.
• Yahoo DSP covers programmatic display, video, native, CTV, and DOOH inventory.

To report on more than one of these, connect each as its own data source. See the Yahoo Ads data reference for the full field list.

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Why can’t I break a report down by ad account?

The ad account level is used for account-wide totals and architecture, but it is not available as a report breakdown. Reports can be grouped at the campaign, ad set, ad, and keyword levels only. To see performance for a single account, filter the widget to that account and group by campaign or a lower level. The account total still appears as the widget’s aggregate value.

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Why does my Yahoo Ads dashboard show fresh numbers on every visit?

Yahoo Ads is a real-time data source. Report data is fetched from the source when a dashboard loads, so the most recent values are shown each time. Scheduled cache refreshes run on top of this to capture late-arriving conversion and click data. Because of this, small movements between visits are expected as recent metrics settle. For the exact refresh schedule, see the Yahoo Ads data reference.

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Why is my keyword breakdown empty?

The Keyword breakdown returns data for search campaigns only. Native and display campaigns do not run against keywords, so a keyword-grouped widget shows no rows for them. To report across all campaign types, group by campaign, ad set, or ad instead, and reserve the Keyword breakdown for search-only dashboards.

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Why is part of my date range missing?

To keep query sizes manageable, each date breakdown enforces a maximum look-back window. Data older than the selected breakdown’s window may be truncated. To view a longer history, switch to a coarser breakdown — for example, use Monthly instead of Daily for multi-year trends.

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