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Yahoo! Ads is Yahoo’s US and global advertising platform, serving search, native, and standard display ads across Yahoo properties (Yahoo Mail, Yahoo Finance, Yahoo News, AOL) and partner publishers through the Gemini ad network. Connecting it brings the full campaign hierarchy into Adriel dashboards alongside impressions, clicks, spend, and conversions tracked via the Yahoo Dot tag.
Yahoo! Ads covers Yahoo’s US and global Gemini network for search and standard display. Programmatic display, video, native, CTV, and DOOH campaigns use the separate Yahoo DSP data source. Japan-specific advertising uses the Yahoo! Japan Search Ads and Yahoo! Japan Display Ads data sources. Yahoo! Ads and Yahoo DSP are separate data sources and do not share credentials.

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Before you connect

The following are required:
  • A Yahoo! Ads account with admin-level access on the target advertiser.
  • Yahoo account credentials with permission to authorize the OAuth connection.
  • The advertiser ID intended for connection.

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Connect Yahoo! Ads

1

Authorize a Yahoo account

On the Data Sources page, search for Yahoo! Ads and select it. Sign in to the Yahoo account in the pop-up window to authorize the connection.
2

Select the ad accounts

On the data source settings, choose the Ad accounts to connect.
3

Submit

Click Submit to complete the connection. Initial data availability can take up to one business day.

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What gets imported

The connector imports data at every level of the campaign hierarchy (ad account, campaign, ad group, ad) across search, native, and standard display. Performance metrics — impressions, clicks, CTR, CPC, CPM, spend, conversions, and conversion value — are accompanied by gender, age, location, device, and daily breakdowns. For the complete list of metrics, breakdowns, and refresh cadence, see the Yahoo! Ads data reference.

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Troubleshooting

Access tokens are renewed automatically from the stored refresh token. Persistent authentication errors usually indicate a revoked refresh token. Open Connections > Yahoo! Ads and click Reconnect to refresh the authorization.
Report data is fetched from the Gemini API on each dashboard query, and scheduled refreshes backfill late-arriving conversion and click data over rolling 3-, 9-, and 30-day windows. Very large accounts may experience longer initial backfills.
Yahoo! Ads covers search and standard display through Yahoo’s primary advertiser interface. Programmatic display, video, native, CTV, and DOOH campaigns belong to the Yahoo DSP data source instead. The two data sources are separate and do not share credentials.

Yahoo! Ads data reference

Metrics, breakdowns, refresh cadence, and limits for Yahoo! Ads.

Yahoo! Ads FAQs

Common questions and expected behaviors for the Yahoo! Ads data source.

How to connect Yahoo DSP

Connect Yahoo’s programmatic demand-side platform.

How to connect Yahoo! Japan Search Ads

Connect Japan-specific Yahoo search advertising.