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Yahoo! Japan Search Ads is the keyword search advertising platform operated by LY Corporation, the company behind Yahoo Japan. Connecting it brings campaigns, ad groups, ads, and keywords into Adriel dashboards alongside daily performance and search-specific metrics such as impression share, search rank lost, and exact-match impression share. This data source covers Yahoo Japan only and is distinct from Yahoo Ads (US/global), which uses a different API and authorization model.

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Before you connect

The following are required:
  • A Yahoo Japan Business account with access to Yahoo Japan Ads.
  • A Yahoo Japan Search Ads account with API access enabled.
  • Manager account access, where the ad account is mediated through an agency.

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Connect Yahoo! Japan Search Ads

1

Select the data source

On the Data Sources page, search for Yahoo! Japan Search Ads and select it.
2

Authorize through Yahoo Biz-OAuth

Click Connect to open Yahoo Japan’s Biz-OAuth screen. Sign in with Yahoo Japan Business credentials and approve the requested yahooads permission. Yahoo Japan Search Ads and Yahoo Japan Display Ads share a single Biz-OAuth application, so the consent prompt may cover both.
3

Select the account

Step through the two-level hierarchy: choose the manager account where applicable, then the ad account to connect.
4

Save the connection

Click Save to complete the connection. The initial sync runs in the background and may take several minutes to appear.

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What gets imported

The connector imports the full campaign hierarchy (ad account, campaign, ad group, ad, keyword) and daily performance metrics in JPY. Search-specific metrics include impression share, search rank lost, exact-match impression share, search top impression share, and budget-lost impression share. Available breakdowns include campaign, ad group, ad, keyword, search term view, device, country, and location. For the complete list of metrics, breakdowns, and limits, see the Yahoo! Japan Search Ads data reference.

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Troubleshooting

Yahoo Japan reports are prepared on Yahoo’s side before the results are returned, so the first backfill takes noticeably longer than a synchronous source. This is most pronounced during the initial ingest. Later syncs are quicker.
Some metrics are listed under two names in the metric picker to preserve backwards compatibility. Both names reference the same underlying data, so either one can be selected.
Yahoo Japan Search Ads and Yahoo Japan Display Ads share a single Biz-OAuth application. Reconnecting one platform may trigger a combined consent prompt at Yahoo Japan.

Yahoo! Japan Search Ads data reference

Metrics, breakdowns, and limits for Yahoo! Japan Search Ads.

Yahoo! Japan Search Ads FAQs

Common questions and expected behaviors for the Yahoo! Japan Search Ads data source.

How to connect Yahoo! Japan Display Ads

Connect display campaigns on the same Yahoo Japan OAuth app.

How to connect Yahoo Ads

Connect Yahoo (US/global) advertising, a separate platform.