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Pinterest Organic imports pin-level performance for a connected Pinterest Business account through the Pinterest API. Connecting it brings pins, the boards they belong to, and account-level audience signals into Adriel dashboards alongside impressions, saves, outbound clicks, closeups, and engagement.

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Before you connect

The following are required:
  • A Pinterest Business account. Personal accounts do not have analytics access through the Pinterest API; convert the account in Pinterest account settings (free) before connecting.
  • Permission to authorize third-party apps for the Pinterest account.
  • Administrator access to the destination workspace.

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Connect Pinterest Organic

1

Select Pinterest Organic

On the Data Sources page, search for Pinterest Organic and select it.
2

Authorize through Pinterest

Sign in with the Pinterest Business account when redirected, then approve the requested read scopes for pins, boards, and account analytics. Pinterest shows the exact scope list on the consent screen.
3

Select metrics and breakdowns

Choose the metrics to import — impressions, saves, outbound clicks, closeups, and engagement — along with breakdowns such as board, pin, and date.
4

Save the connection

Select Save to start the initial backfill. The first sync runs in the background; pins and account metrics appear once the sync completes.

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What gets imported

The connector imports pin-level metrics (impressions, saves, outbound clicks, closeups, engagement) alongside board hierarchy and account-level audience signals (follower count, lifetime pin and board counts). Data refreshes daily, with daily page metrics covering the most recent rolling window. For the complete list of metrics, breakdowns, and limits, see the Pinterest Organic data reference.

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Troubleshooting

Pinterest’s analytics API requires a Business account. Convert the account from Pinterest account settings (free), then reconnect.
Pinterest refresh tokens remain valid only while used regularly. If the connection sits unused for an extended period, the refresh token can expire and reauthorization will be required. Reconnect and sign in again with the same Pinterest Business account.
Pin enumeration runs on a daily schedule. Newly published pins appear after the next scheduled refresh.

Pinterest Organic data reference

Metrics, breakdowns, and limits for Pinterest Organic.

Pinterest Organic FAQs

Common questions and expected behaviors for the Pinterest Organic data source.

How to connect Pinterest Ads

Connect paid Pinterest promoted-pin campaigns.

How to connect Instagram Organic

Connect owned Instagram account analytics.