2026-08-06 — Breakdown & Metric additions
Campaign, ad set, and ad IDs are now also available as plain numbers. X encodes entity IDs in base-36, so an ID looks likeadr26. The new Campaign ID (Numeric), Ad Set ID (Numeric), and Ad ID (Numeric) fields provide the same identifiers in base-10, each available as both a breakdown and a metric. The existing string IDs are unchanged. See Data reference.