2026-08-06 — Breakdown & Metric additions
Campaign, ad set, and ad IDs are now also available as plain numbers. X identifies campaigns, ad sets, and ads with a base-36 alphanumeric encoding — an ID looks likeadr26 — and that string form was until now the only version the connector provided. Three new fields, Campaign ID (Numeric), Ad Set ID (Numeric), and Ad ID (Numeric), provide the same identifiers in the standard base-10 numbering system. Each is available both as a breakdown and as a metric, so a numeric ID can group a report or sit in its own column alongside performance figures. The numeric form matches how many downstream systems store campaign identifiers, which makes joining X data against them easier. The existing string IDs are unchanged and remain available. See Data reference for the full hierarchy field list.