| % Biz Page Views Ad Driven | It measures which percentage of biz page views derived from ads. | Percentage | ad_driven_biz_page_views_percentage |
| % Biz Page Views Organic | It measures which percentage of biz page views didn’t derive from ads. | Percentage | organic_biz_page_views_percentage |
| Ad Click Through Rate | Ad CTR measures how well Yelp performs at getting users to click on your ads. | Number | ad_click_through_rate |
| Ad Cost | The advertising cost billed for the program. | Number | ad_cost |
| Ad Currency | The currency in which ad cost is reported. | Text | ad_cost.currency |
| Ad Driven Calls Tracked | The number of calls made by Yelp users after seeing or clicking on your ad which were successfully answered by your business, when you’re using Yelp’s Call Reporting feature. This metric doesn’t include other call tracking numbers like Telemetrics etc. | Number | ad_driven_calls_tracked |
| Ad Driven Clicks To Website | Number of clicks to the business URL from the Yelp business profile that can be attributed to an Ad impression. | Number | ad_driven_url_clicks |
| Ad Driven Deals Sold | Number of deals sold that can be attributed to an Ad impression. | Number | ad_driven_deals_sold |
| Ad Driven Directions & Map Views | Number of direction and map views from the Yelp business profile that can be attributed to an Ad impression. | Number | ad_driven_directions_and_map_views |
| Ad Driven Mobile Calls | Number of click to call call actions initiated from the Yelp business profile that can be attributed to an Ad impression. | Number | ad_driven_calls |
| Ad Driven Mobile Check-ins | Number of mobile check-ins from the Yelp business profile that can be attributed to an Ad impression. | Number | ad_driven_check_ins |
| Ad Driven Online Reservations | Number of Yelp Reservations and Yelp Nowait bookings through Yelp that can be attributed to an Ad impression. | Number | ad_driven_online_reservations |
| Ad Driven Page Visits | Ad Driven Yelp page visits is a measure of how many times your Yelp page was accessed or viewed on the Yelp website, mobile website, and mobile apps after seeing or clicking on an ad. This amount of pages visits is calculated using our 30 days attribution logic for ad clicks and 1 day for ad impressions. | Number | ad_driven_biz_page_views |
| Ad Driven Platform Purchases | Number of platform purchases that were to be fulfilled by third parties (GrubHub for food ordering, GoldStar for tickets etc.) and are attributed to an ad. | Number | ad_driven_platform_purchase_made |
| Ad Driven RaPC Initiated | Number of times RaPC was initiated. | Number | ad_driven_rapc_initiated |
| Ad Driven Request A Quote - Messages | Number of messages sent to a business, including messages sent through Request a Quote that can be attributed to an Ad impression | Number | ad_driven_messages_to_business |
| Ad Driven Total Call To Action Clicks | Number of Call-to-Action clicks on desktop devices that can be attributed to an Ad impression. | Number | ad_driven_cta_clicks |
| Ad Driven User Uploaded Photos | Number of user generated photos added to the Yelp business profile that can be attributed to an Ad impression. | Number | ad_driven_user_photos |
| Ad Driven Waitlist Visit Created | Number of times someone got in line on the Yelp Waitlist after seeing or clicking an ad. | Number | ad_driven_waitlist_visit_created |
| Ad Driven Yelp Bookmarks | Number of times a business has been bookmarked by users that can be attributed to an Ad impression. | Number | ad_driven_bookmarks |
| Average Cost Per Click | This metric measures, on average, the amount of cost per clicks that Yelp attributed to your Yelp business page for all clicks-based ad campaigns (if applicable). | Number | average_cost_per_click |
| Billable Ad Clicks | The number of times a user clicked on a search advertisement for your listing and came to its Yelp business page across all platforms. | Number | billable_ad_clicks |
| Billable Ad Impressions | The number of times your listing was displayed in an advertisement. | Number | billable_ad_impressions |
| Billed Ad Clicks | Number of times a user clicked on an advertisement for the business and visited its business page. | Number | billed_clicks |
| Billed Ad Impressions | Number of times an Ad is displayed and will be billed. | Number | billed_impressions |
| Calls Tracked | Number of calls tracked. | Number | tracking_calls |
| Check In Offer Redemptions | The number of users that redeemed a check in offer for your listing (if applicable). | Number | check_in_offer_redemptions |
| Clicks To Website | Number of clicks to the business URL from the Yelp business profile. | Number | url_clicks |
| Collections | The number of time your business was added to a collection other than the default bookmark collection. | Number | collection_item_added |
| Datasource Name | The name of the connected data source. | Text | Adriel-side |
| Deals Sold | Number of deals sold. | Number | deals_sold |
| Desktop Appearances In Search | Number of times a business listing appeared in search results on desktop devices. | Number | num_desktop_search_appearances |
| Desktop Call To Action Clicks | Number of Call-to-Action clicks on desktop devices. | Number | num_desktop_cta_clicks |
| Desktop User Views | Number of times the business page was accessed on desktop devices. | Number | num_desktop_page_views |
| Directions & Map Views | Number of direction and map views from the Yelp business profile. | Number | num_directions_and_map_views |
| Median Response Time (Secs) | The median time it took for your business to answer messages. | Number | median_response_time_in_sec |
| Mobile Appearances In Search | Number of times a business listing appeared in search results on mobile devices. | Number | num_mobile_search_appearances |
| Mobile Call To Action Clicks | Number of Call-to-Action clicks on mobile devices. | Number | num_mobile_cta_clicks |
| Mobile Calls | Number of phone calls initiated from the Yelp business profile. | Number | num_calls |
| Mobile Check-ins | Number of mobile check-ins from the Yelp business profile. | Number | num_check_ins |
| Mobile User Views | Number of times the business page was accessed on mobile devices. | Number | num_mobile_page_views |
| Online Bookings | Number of online bookings. | Number | online_bookings |
| Online Orders | Number of online orders. | Number | online_orders |
| Organic Page Visits | The amount of organic page views of your listing, which were not occurring as a consequence of ad clicks and ad impressions. | Number | organic_biz_page_views |
| RaPC Initiated | Number of times RaPC (request a phone call) was initiated. | Number | rapc_initiated |
| Rating | Average Rating (1-5 star scale). | Number | rating |
| Reply Rate | The percentage of messages replied. | Percentage | reply_rate |
| Request A Quote - Messages | Number of messages sent to a business, including messages sent through Request a Quote. | Number | num_messages_to_business |
| Reviews | The number of unfiltered reviews of your listing. | Number | reviews |
| Total # Of Ad Driven Leads | Total # of ad driven leads (sums all AdDrivenLeads metrics). | Number | ad_driven_total_leads |
| Total # Of Leads | Total # of leads (sums all Leads metrics). | Number | total_leads |
| Total User Views | Number of total page views on desktop and mobile devices. | Number | num_total_page_views |
| User Uploaded Photos | Number of user generated photos added to the Yelp business profile. | Number | num_user_photos |
| Waitlist Visit Created | Number of times someone got in line on the Yelp Waitlist. | Number | waitlist_visit_created |
| Yelp Bookmarks | Number of times a business has been bookmarked by users. | Number | num_bookmarks |
