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Yelp is a discovery platform for local businesses and a self-serve advertising surface for service-based and small-business advertisers. Connecting it brings daily advertising performance for a Yelp business listing into Adriel dashboards, including ad impressions, ad clicks, ad spend, and lead events such as phone calls, direction requests, and reservations.

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Before you connect

The following are required:
  • A Yelp API key.
  • A Yelp Business API ID — typically a 22-character Yelp Business ID or alias.
  • A business with at least one review. Data connection is available only for businesses that meet this condition.
Both the API key and the Business API ID are provided by the assigned Yelp representative, or by contacting partner-support@yelp.com. To connect several businesses, request the full list of business IDs from the Yelp representative and create one data source per ID.

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Connect Yelp

1

Select the data source

On the Data Sources page, search for Yelp and select it.
2

Enter the API key

Enter the Yelp API key and click Submit.
3

Enter the business ID

Enter the Yelp Business API ID and click Submit. Enter one business ID per data source; to add more locations, repeat the connection for each ID.
Initial data availability can take one to three business days after the connection is created.

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What gets imported

The connector pulls daily advertising performance for the connected Yelp business location, reported in USD. Metrics include ad impressions, ad clicks, ad spend, phone calls, direction requests, reservations, and review counts. For the complete list of metrics and breakdowns, see the Yelp data reference.

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Troubleshooting

Yelp API access is gated by Yelp partner approval. Confirm with the Yelp account team that API access has been provisioned for the business and that the API key and Business API ID match the location being connected.
Confirm the credentials are scoped to the expected business. Operators with multiple locations need separate credentials for each location, and each location connects as its own data source.
Initial data availability can take one to three business days. A business must also have at least one review before data can be connected.

Yelp data reference

Metrics, breakdowns, and limits for Yelp.

Yelp FAQs

Common questions and expected behaviors for the Yelp data source.

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