Set a KPI
1
Open the table widget
KPIs work on any table-style widget. The ads table is the most common starting point.
2
Show the right columns
Open the widget settings panel (gear icon, top-right of the widget) and confirm the metrics that need KPI targets are visible as columns. Common targets: CPC, CTR, CPM, CPV, View rate, but any metric on the table is eligible.
3
Click the cell that needs a target
On the table row of interest — a channel, campaign, ad set, ad, or custom group — click the cell for the target metric. A small input appears.
4
Enter the target value
Type the target and confirm. The cell now displays both the current value and the target. The comparison updates on every refresh.
Edit or remove a KPI
Click the cell again to change the value, or clear the input to remove the target. KPIs are bound to the underlying data element (for example, the Meta Ads campaign ID), not the widget — moving the same campaign to another table preserves its target.Targets and currency
For price metrics — CPC, CPM, CPA, and spend — KPI values are stored in the workspace currency at the moment the target was set. If the workspace currency changes later, the stored value is converted at read time using the current exchange rate. For non-price metrics (CTR, view rate, conversion count), no conversion is applied. For multi-currency workspaces and how exchange rates are sourced, see Multi-currency reporting.CPV and view-rate caveat
What counts as a “video view” varies by platform — Meta, Google Ads, YouTube, and TikTok each have different definitions and minimum durations. CPV and view-rate targets should be set with the source platform’s definition in mind.KPI vs goal widget — which to use?
For the goal widget walkthrough, see Goal widget.